以下文章来源于差评X.PIN ，作者差评君 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 这不是对抗，这是进化。 文 ｜ 刺猬 编辑 ｜ 面线 来源｜ 差评X.PIN （ID： chaping321 ） 封面来源 ｜ Pexels 看到标题，各位也知道今天主角是谁了，21世纪最毒瘤发明—— 摇一摇广告 。 拿个快递，查取件码——啪，某宝觉得你需要9块9的收纳盒。 玩个游戏，进入开黑App——啪，某东说你该买个机械键盘提升操作。 从主屏幕切回App——又啪，某团39.9自助餐了解一下。 最过分的是前段时间， 某市地铁码的下方居然也整个"摇一摇" 。 大家把手机翻过去扫码，结果半天没反应。翻回来一看，码呢？ 噢码没了，被广告摇走了。 图源抖音@拾柴大林 接着闸机口就上演了行为艺术，高峰期一群人在那疯狂翻手机找地铁码，后面的人以为前面在集体玩手机不进站，场面一度十分 哲学。 看完这些，不知道大家麻了没？ 反正差评君已经被摇一摇玩弄成了巴普洛夫的狗。 不管躺着坐着站着，只要我打开App，第一反应就是把手机摁住，恨不得用液压机固定。我真怕汗毛戳一 ...

Core Viewpoint - The article discusses the newly released "Guidelines for Security Requirements of Shake-to-Trigger Advertising" aimed at regulating the shake-to-trigger advertising practice, ensuring user autonomy and transparency in the process [1][3]. Group 1: Industry Regulations - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [12]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to opt-out easily [11][14]. - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear triggering parameters and ensure that ads do not trigger from unintentional user actions [8][12]. Group 2: Consumer Complaints and Background - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable complaints during the 2023 Double Eleven shopping festival, where users reported frequent and unwanted ad redirects [5][6]. - The article highlights that previous regulations have been issued, but issues with shake-to-trigger ads remain prevalent, indicating a need for more stringent enforcement [7][8]. Group 3: Implementation and Compliance - The guidelines serve as a reference for regulatory enforcement and evaluation, despite not having mandatory power [3][14]. - Some apps have already implemented options to disable shake-to-trigger ads, while others have yet to comply fully, indicating a mixed response within the industry [14][16].

Core Viewpoint - The newly released "Guidelines for Network Security Standard Practices - Safety Requirements for Shake-to-Trigger Advertising" aims to regulate the "shake-to-trigger" advertising method, ensuring user autonomy and preventing misleading or forced ad transitions [1][2]. Group 1: Guidelines Overview - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [1][10]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to disable this feature easily [10]. Group 2: Responsibilities of App Operators and SDKs - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear "shake" icons and ensure that ad triggering sensitivity does not lead to accidental transitions due to non-volitional user actions [6][7]. - App operators must test parameters before integrating third-party ads to prevent unauthorized updates that could mislead users [7]. Group 3: Consumer Complaints and Industry Response - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable issues highlighted during the 2023 "Double Eleven" shopping festival, where users reported frequent and unwanted ad transitions [3][4]. - Some apps, including Bilibili, NetEase Cloud Music, and others, have begun to implement options to permanently disable shake-to-trigger ads following consumer feedback and intervention from local consumer associations [10].

Core Viewpoint - The release of the "Guidelines for Safe Triggering of Shake Advertising" aims to standardize practices in the industry to address the issue of unintended ad redirection caused by shake advertising, ensuring user autonomy and protection of personal information [1][2][5]. Group 1: Guidelines Overview - The "Guidelines" specify that app and SDK operators must provide easy options for users to disable shake advertising and set reasonable triggering thresholds to protect user choice [1][5]. - The guidelines are based on legal and policy standards, emphasizing the need for transparency, user autonomy, and personal information protection [2][5]. Group 2: Technical Requirements - The guidelines require that third-party SDK operators must clearly indicate the actions needed to trigger ads and provide a prominent option to close ads [6][7]. - Specific parameters for triggering sensitivity are suggested, such as an acceleration threshold of no less than 15 m/s² and a minimum operation time of 3 seconds [6][7]. Group 3: Industry Response - Several apps, including Tencent Video, Didi, and Bilibili, have already implemented features allowing users to easily enable or disable shake advertising [10][12]. - The guidelines are part of a broader initiative by regulatory bodies to address user rights and improve the advertising experience, following previous complaints and legal actions against misleading ad practices [8][10].