Core Viewpoint - The article discusses the pervasive issue of "Shake to Advertise" ads in mobile applications, highlighting user frustrations and the lack of effective solutions to mitigate this intrusive advertising method [5][18][67]. Group 1: User Experience and Frustration - Users frequently encounter unsolicited advertisements triggered by the "Shake to Advertise" feature while using various apps, leading to significant annoyance and disruption [6][8][10]. - The phenomenon has escalated to the point where users are seen frantically searching for QR codes in public spaces, illustrating the absurdity of the situation [12][13]. - There is a growing sentiment among users, particularly iOS users, who feel trapped by the lack of control over the sensitivity settings of the gyroscope that triggers these ads [25][26][37]. Group 2: Industry Dynamics - The triggering of "Shake to Advertise" ads is governed by a complex chain involving advertisers, advertising platforms, and app developers, with the sensitivity settings often being out of the control of the end-user [18][19]. - Despite public outcry and investigations into advertising practices, the fundamental issues surrounding "Shake to Advertise" remain unresolved, indicating a systemic problem within the industry [16][17][38]. Group 3: Proposed Solutions - In response to the frustrations caused by "Shake to Advertise," a new app called "Have You Shaken?" has been developed to help users practice stabilizing their hands to avoid triggering these ads [39][42]. - The app includes various modes such as challenge mode, endless mode, and practice mode, designed to enhance users' hand stability and reduce the likelihood of accidental ad triggers [45][56][58]. - The ultimate goal of the app is to empower users to adapt to and master the challenges posed by intrusive advertising, transforming a negative experience into a form of self-improvement [63][67].

Core Viewpoint - The article discusses the newly released "Guidelines for Security Requirements of Shake-to-Trigger Advertising" aimed at regulating the shake-to-trigger advertising practice, ensuring user autonomy and transparency in the process [1][3]. Group 1: Industry Regulations - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [12]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to opt-out easily [11][14]. - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear triggering parameters and ensure that ads do not trigger from unintentional user actions [8][12]. Group 2: Consumer Complaints and Background - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable complaints during the 2023 Double Eleven shopping festival, where users reported frequent and unwanted ad redirects [5][6]. - The article highlights that previous regulations have been issued, but issues with shake-to-trigger ads remain prevalent, indicating a need for more stringent enforcement [7][8]. Group 3: Implementation and Compliance - The guidelines serve as a reference for regulatory enforcement and evaluation, despite not having mandatory power [3][14]. - Some apps have already implemented options to disable shake-to-trigger ads, while others have yet to comply fully, indicating a mixed response within the industry [14][16].

Core Viewpoint - The newly released "Guidelines for Network Security Standard Practices - Safety Requirements for Shake-to-Trigger Advertising" aims to regulate the "shake-to-trigger" advertising method, ensuring user autonomy and preventing misleading or forced ad transitions [1][2]. Group 1: Guidelines Overview - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [1][10]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to disable this feature easily [10]. Group 2: Responsibilities of App Operators and SDKs - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear "shake" icons and ensure that ad triggering sensitivity does not lead to accidental transitions due to non-volitional user actions [6][7]. - App operators must test parameters before integrating third-party ads to prevent unauthorized updates that could mislead users [7]. Group 3: Consumer Complaints and Industry Response - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable issues highlighted during the 2023 "Double Eleven" shopping festival, where users reported frequent and unwanted ad transitions [3][4]. - Some apps, including Bilibili, NetEase Cloud Music, and others, have begun to implement options to permanently disable shake-to-trigger ads following consumer feedback and intervention from local consumer associations [10].

Core Viewpoint - The release of the "Guidelines for Safe Triggering of Shake Advertising" aims to standardize practices in the industry to address the issue of unintended ad redirection caused by shake advertising, ensuring user autonomy and protection of personal information [1][2][5]. Group 1: Guidelines Overview - The "Guidelines" specify that app and SDK operators must provide easy options for users to disable shake advertising and set reasonable triggering thresholds to protect user choice [1][5]. - The guidelines are based on legal and policy standards, emphasizing the need for transparency, user autonomy, and personal information protection [2][5]. Group 2: Technical Requirements - The guidelines require that third-party SDK operators must clearly indicate the actions needed to trigger ads and provide a prominent option to close ads [6][7]. - Specific parameters for triggering sensitivity are suggested, such as an acceleration threshold of no less than 15 m/s² and a minimum operation time of 3 seconds [6][7]. Group 3: Industry Response - Several apps, including Tencent Video, Didi, and Bilibili, have already implemented features allowing users to easily enable or disable shake advertising [10][12]. - The guidelines are part of a broader initiative by regulatory bodies to address user rights and improve the advertising experience, following previous complaints and legal actions against misleading ad practices [8][10].