Core Insights - The article discusses the challenges brands face with inventory management post-promotional events, highlighting the pressure to clear stock without damaging brand value or pricing integrity [1][3][4] - A new approach called "Special Sale" has emerged, allowing brands to sell inventory without affecting flagship store prices while driving sales through private channels [1][9][10] Inventory Management Challenges - Inventory pressure is a long-term issue for most brands, exacerbated by the rapid pace of e-commerce and mismatched supply chain rhythms [3][4] - Traditional clearance methods often lead to a disconnect between brands and consumers, making it difficult to maintain customer relationships during inventory liquidation [5][14] Special Sale Approach - The "Special Sale" model allows brands to efficiently clear inventory while maintaining price integrity and customer engagement [10][12] - This method focuses on a limited number of key products, enabling quick sales and minimizing the risk of price erosion in public channels [11][13] Benefits of Special Sale - Brands using the "Special Sale" model have reported significant sales success, with some achieving over one million in sales within hours without impacting flagship pricing [9][15] - The approach helps brands convert new customers during clearance events, integrating them into the brand's ecosystem for future marketing efforts [15][17] Future of E-commerce - The evolving e-commerce landscape necessitates brands to adapt their inventory management strategies, making clearance a critical aspect of ongoing operations rather than a one-time event [20][24] - The "Special Sale" model represents a shift towards a more integrated and efficient approach to inventory management, emphasizing the importance of maintaining customer relationships and brand integrity [21][23]