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消费创新需守住合规底线
Xin Lang Cai Jing· 2026-02-11 00:11
Core Viewpoint - The article highlights the rising popularity of blind box and blind bag clearance models in Quanzhou, which are becoming a new trend in the year-end consumer market as merchants seek innovative ways to manage inventory [1] Group 1: Market Trends - Quanzhou, as a major manufacturing city, faces constant challenges in inventory turnover, particularly in the footwear, textile, and daily goods industries [1] - Merchants are creatively applying blind box concepts to practical items like clothing, even offering personalized services such as "styling guidance" [1] - The shift from "selling inventory" to "selling experience" reflects the vitality of the market economy [1] Group 2: Risks and Challenges - The transition of blind boxes from collectibles to everyday consumer goods amplifies potential risks, as the core value of daily consumer products lies in their practicality [1] - The confidentiality of blind boxes prevents consumers from accessing key product information (e.g., ingredients, production dates), leading to discrepancies between expectations and actual products [1] - Some merchants exploit the "blind" format to include defective or unbranded products, which not only infringes on consumer rights but also undermines business credibility and the sustainability of the model [1] Group 3: Recommendations for Development - To promote the healthy development of blind box clearance, a balance must be sought between encouraging innovation and establishing firm boundaries [1] - It is essential to clarify that "blind format" does not equate to "blind responsibility" [1] - Only by ensuring accountability can inventory blind boxes transition from a short-term trend to a sustainable business model, injecting lasting vitality into the consumer market [1]
盲盒消费:未知的惊喜在转角
Xin Lang Cai Jing· 2026-02-01 19:22
(来源:内蒙古日报) 小朋友告诉记者,近期观看了电影《疯狂动物城2》,深深被电影中的精彩故事和可爱角色所吸引,在 喜欢电影的同时也渴望拥有这些角色手办,满足自己的收藏愿望。 当天在泡泡玛特潮玩店里,还有一位年轻女士购买了搪胶毛绒钥匙圈盲盒。她和朋友在店里拆开盲盒 后,开心地手舞足蹈。当记者问到是否抽到隐藏款时,对方表示了肯定。随后她又选了同一款盲盒,高 兴地前往前台结账。在短短的几分钟内,门店便迎来了二十几位年轻的顾客。他们穿梭于货架之间,目 光专注地挑选着盲盒。有趣的是,几乎每位消费者都默契地摇动盒子,侧耳倾听盒子里的声响。这一动 作背后,是通过感知内部玩偶的重量、形状和配件声音,来提升抽中心仪款式的概率。也是消费者们对 未知惊喜的巧妙探索,让每一次开盒都充满期待与乐趣。 据记者观察,泡泡玛特潮玩店的茉莉、迪莫和骷髅熊猫等核心IP的常规系列盲盒,单盒售价多为59元至 79元。主题系列、联名款等的价格区间在199元至699元。 盲盒,是在相同的盒子中放置不同的商品,消费者事先不知盒子里装的是哪一款,但有一定概率能够抽 到自己心仪的商品。记者在呼和浩特市探访几家商场时发现,潮玩店里各种各样的盲盒琳琅满目,有手 ...
直播间“对对碰”,是真福利还是新套路?江苏省消保委消费调查报告来了
Sou Hu Cai Jing· 2025-06-17 15:01
随着盲盒等商品的风靡,直播间"对对碰"等互动玩法火爆出圈。然而,不少消费者吐槽商品概率不明、产品质量"翻车",甚至出现发空包情况,行业规范 性亟待加强。6月17日,江苏省消保委发布"对对碰"直播间消费调查报告。本次调查采用线上问卷与体验员暗访相结合的方式。其中,线上问卷调查共收 到有效问卷6988份。问卷调查显示,在了解"对对碰"类直播带货的受访者中,近八成受访者认为存在问题,产品质量和安全、商品标志标识缺失、玩法规 则不透明以及涉嫌诱导消费等问题突出。 分装食品散卖,食品安全难保障 "对对碰"是将拆盲盒与直播相结合的新型直播互动模式,直播间将特定的商品或者服务包装成一个个盲盒或盲袋,消费者在直播间购买一定数量的盲袋或 盲盒后,主播现场拆开并将商品(如树脂小乌龟、食品等)摆放在九宫格或其他特定区域。若拆出两个相同颜色或相同款式,再或是用户指定的"许愿 色"商品,即触发"碰中"奖励,可额外加拆一包;新拆出的商品继续参与"碰中",直到无相同颜色或款式为止,消费者最终获得所有拆开的商品。 在某零食"对对碰"直播间,体验人员花费129.9元下单"某会员店肉肉零食对对碰"26小袋。收到的产品为拆包分装,装在一个透明塑料 ...