Core Viewpoint - The "Follow the Movie to Travel China" initiative is enhancing the integration of film and tourism, showcasing China's cultural richness and diverse tourism resources through innovative formats [5][10]. Group 1: Event Overview - The 2025 China International Tourism Trade Fair opened on the 19th, featuring the "Follow the Movie to Travel China" activity, which includes thematic displays and special promotions [1]. - The initiative is organized by the National Film Administration and the China Central Radio and Television [1]. Group 2: Industry Impact - The integration of film and tourism is becoming a significant driver for economic growth, with the "movie IP + tourism" model emerging as a key engine for cultural consumption and regional brand development [5][8]. - The "Follow the Movie to Travel China" initiative has led to a 33% year-on-year increase in visitor numbers at the Xiangshan Film and Television City since its launch [8]. Group 3: International Engagement - The initiative has attracted many foreign guests from countries such as Russia, France, Kazakhstan, and Slovenia to various film sites in China [13]. - National railway and aviation companies are collaborating to create themed trains, flights, and cruises, enhancing the immersive travel experience for international tourists [14]. Group 4: Economic Contributions - The combination of "movie IP + tourism resources" is not only drawing overseas tourists to China but also significantly boosting related sectors such as dining, accommodation, and transportation [20]. - The initiative is transforming film locations into tourist attractions, thereby increasing local economic activity and cultural engagement [16][20].

Group 1 - The "Follow the Movie to Travel China" initiative is launched at the 2025 China International Tourism Trade Fair, showcasing the integration of culture and tourism through innovative formats [1][3] - The initiative is becoming a significant path for promoting cultural consumption, stimulating tourism dynamics, and enhancing regional brand building [3][5] - The collaboration between the National Film Administration and various sectors has led to the creation of diverse movie-themed travel routes, trains, flights, and cruises, enhancing the immersive travel experience for tourists [5][9] Group 2 - The integration of film IP and tourism is emerging as a new engine for cultural consumption, revitalizing cities and cultural narratives through cinematic storytelling [7][9] - The initiative has resulted in a 33% year-on-year increase in visitor reception at relevant locations, indicating a strong correlation between film and tourism growth [5] - The synergy between film and tourism is driving significant growth in related sectors such as dining, accommodation, and transportation, further contributing to economic growth [9]

Core Insights - The article discusses the integration of film and tourism industries, highlighting the emergence of new business models such as "film + intangible cultural heritage" and "film + cuisine" as a means to promote deep integration of culture, film, tourism, and technology [1] Group 1: Film and Tourism Integration - The popularity of the TV drama "Silent Glory" has sparked a surge in viewership and discussions, showcasing various cultural elements from Fujian, particularly in locations like Xiamen [2] - Xiamen has established a unified "one-stop" service platform for film production, supporting filming activities and creating a synergy between film IP and the tourism industry, with 35 film check-in points and over 60 themed tourism routes developed [4] - In Nanping City, filming locations for popular dramas have attracted tourists nationwide, revitalizing old industrial areas and boosting local hospitality, dining, and transportation sectors, with over 15 million visitors and tourism revenue exceeding 130 million yuan [7] Group 2: New Paths for Film and Cultural Tourism - Various regions are leveraging popular film IPs to create new paths for "film + tourism" integration, with places like Ningxia's Zhenbeibao Western Film City attracting visitors due to its association with over 200 films [8] - Zhenbeibao is exploring immersive cultural tourism experiences, transitioning visitors from mere observers to deep participants, with a projected 70% engagement in deep experience activities by 2025 [12][14] - The Zhao Hong Farmers' Cultural Courtyard in Ningxia, a filming location for "Mountain and Sea Love," has become a tourist attraction, developing themed tourism routes to draw visitors interested in local customs [16][18] Group 3: Activation of the Tourism Market - Despite the end of the peak tourism season, regions continue to utilize filming locations to activate the tourism market, as seen with the drama "Where the Wind Is" which highlights rural revitalization and attracts viewers to scenic areas [19] - The village of Fengyangyi, once obscure, has gained popularity due to its portrayal in the drama, with daily visitors increasing from under 100 to over 10,000 during peak seasons [21] - Dali has promoted 67 free filming locations to attract more film industry talent, with tourism statistics showing a 12.37% increase in visitors and a 19.78% rise in total tourism expenditure from January to September 2025 [25]