Core Viewpoint - The "Follow the Movie to Travel China" initiative is enhancing the integration of film and tourism, showcasing China's cultural richness and diverse tourism resources through innovative formats [5][10]. Group 1: Event Overview - The 2025 China International Tourism Trade Fair opened on the 19th, featuring the "Follow the Movie to Travel China" activity, which includes thematic displays and special promotions [1]. - The initiative is organized by the National Film Administration and the China Central Radio and Television [1]. Group 2: Industry Impact - The integration of film and tourism is becoming a significant driver for economic growth, with the "movie IP + tourism" model emerging as a key engine for cultural consumption and regional brand development [5][8]. - The "Follow the Movie to Travel China" initiative has led to a 33% year-on-year increase in visitor numbers at the Xiangshan Film and Television City since its launch [8]. Group 3: International Engagement - The initiative has attracted many foreign guests from countries such as Russia, France, Kazakhstan, and Slovenia to various film sites in China [13]. - National railway and aviation companies are collaborating to create themed trains, flights, and cruises, enhancing the immersive travel experience for international tourists [14]. Group 4: Economic Contributions - The combination of "movie IP + tourism resources" is not only drawing overseas tourists to China but also significantly boosting related sectors such as dining, accommodation, and transportation [20]. - The initiative is transforming film locations into tourist attractions, thereby increasing local economic activity and cultural engagement [16][20].

Group 1 - The "Follow the Movie to Travel China" initiative is launched at the 2025 China International Tourism Trade Fair, showcasing the integration of culture and tourism through innovative formats [1][3] - The initiative is becoming a significant path for promoting cultural consumption, stimulating tourism dynamics, and enhancing regional brand building [3][5] - The collaboration between the National Film Administration and various sectors has led to the creation of diverse movie-themed travel routes, trains, flights, and cruises, enhancing the immersive travel experience for tourists [5][9] Group 2 - The integration of film IP and tourism is emerging as a new engine for cultural consumption, revitalizing cities and cultural narratives through cinematic storytelling [7][9] - The initiative has resulted in a 33% year-on-year increase in visitor reception at relevant locations, indicating a strong correlation between film and tourism growth [5] - The synergy between film and tourism is driving significant growth in related sectors such as dining, accommodation, and transportation, further contributing to economic growth [9]

近年来，随着影视产业蓬勃发展，各地积极探索"影旅融合"发展新模式，"影视+非遗""影视+美食"等业 态涌现，推进文化、影视、旅游、科技等多业态深度融合。 用活影视资源 带动文旅产业焕新发展 随着央视一套电视剧《沉默的荣耀》热播，掀起了一阵收视与话题的热潮。该剧在厦门的集美大学、鼓 浪屿等多地进行取景，展现了大量闽南文化元素。镜头中，吴石等人在暗夜里守护光明；镜头外，陈嘉 庚为民族未来倾资兴学，先辈们的家国情怀遥相呼应。集美古厝的天井月光、骑楼老街的青石板路，吸 引了越来越多的市民游客前来。 而在福建省南平市，《猎罪图鉴2》《看不见影子的少年》等热播剧取景地，吸引了来自全国各地的游 客拍照打卡。当地巧妙利用大洲岛、化工厂等老厂房与特色建筑，让曾经的老工业园区焕发新生，直接 拉动了酒店、餐饮、交通、旅游等行业的联动发展。开放至今，园区吸引超1500万人次的游客，相关旅 游收入突破1.3亿元。 "影视IP＋文旅" 融合发展新路径 在传统经典影视热度不减的同时，各地依托热门影视IP资源，持续打造"影视＋文旅"融合发展新路径。 位于宁夏银川市的镇北堡西部影城游客依然络绎不绝。作为《红高粱》《牧马人》《大话西游》等200 ...