Core Viewpoint - The "Follow the Movie to Travel China" initiative is enhancing the integration of film and tourism, showcasing China's cultural richness and diverse tourism resources through innovative formats [5][10]. Group 1: Event Overview - The 2025 China International Tourism Trade Fair opened on the 19th, featuring the "Follow the Movie to Travel China" activity, which includes thematic displays and special promotions [1]. - The initiative is organized by the National Film Administration and the China Central Radio and Television [1]. Group 2: Industry Impact - The integration of film and tourism is becoming a significant driver for economic growth, with the "movie IP + tourism" model emerging as a key engine for cultural consumption and regional brand development [5][8]. - The "Follow the Movie to Travel China" initiative has led to a 33% year-on-year increase in visitor numbers at the Xiangshan Film and Television City since its launch [8]. Group 3: International Engagement - The initiative has attracted many foreign guests from countries such as Russia, France, Kazakhstan, and Slovenia to various film sites in China [13]. - National railway and aviation companies are collaborating to create themed trains, flights, and cruises, enhancing the immersive travel experience for international tourists [14]. Group 4: Economic Contributions - The combination of "movie IP + tourism resources" is not only drawing overseas tourists to China but also significantly boosting related sectors such as dining, accommodation, and transportation [20]. - The initiative is transforming film locations into tourist attractions, thereby increasing local economic activity and cultural engagement [16][20].

Group 1 - The "Follow the Movie to Travel China" initiative is launched at the 2025 China International Tourism Trade Fair, showcasing the integration of culture and tourism through innovative formats [1][3] - The initiative is becoming a significant path for promoting cultural consumption, stimulating tourism dynamics, and enhancing regional brand building [3][5] - The collaboration between the National Film Administration and various sectors has led to the creation of diverse movie-themed travel routes, trains, flights, and cruises, enhancing the immersive travel experience for tourists [5][9] Group 2 - The integration of film IP and tourism is emerging as a new engine for cultural consumption, revitalizing cities and cultural narratives through cinematic storytelling [7][9] - The initiative has resulted in a 33% year-on-year increase in visitor reception at relevant locations, indicating a strong correlation between film and tourism growth [5] - The synergy between film and tourism is driving significant growth in related sectors such as dining, accommodation, and transportation, further contributing to economic growth [9]

人间四月天，第15届北京国际电影节如期而至。为期9天的时间里，透过北影节这扇"光影之窗"， 不仅可以看见影片与影迷双向奔赴，还可以洞见我国电影产业发展的过去与现在，感悟中国电影兼容古 今、交融中西的时代气象。 尽管"电影+旅游"模式前景广阔，但仍需警惕两个误区。一是IP转化流于表面，若仅将取景地作为 营销噱头，忽视文化内涵挖掘，易导致同质化；二是短期效应依赖，若缺乏持续内容供给与配套服务， 热潮褪去后难免陷入疲软。因此，在现有规划的基础上，不妨建立"内容创作-场景开发-运营服务"的全 周期机制。如联合影视公司开发主题线路剧本杀、推出电影衍生文创、培训影旅向导等，让光影经济 从"节展爆款"发展为长效引擎。 北京此次尝试的价值，不仅在于促进文旅消费，还在于验证了一种可能性：当电影从银幕走向街 道，文化消费便具备了重塑城市空间的力量。进一步而言，真正的考验在于能否将"电影基因"植入城市 肌理，让游客在漫步中自然感知文化脉络，而非被动接受商业包装的文化快消品。若能做到这一 点，"跟着电影去旅游"或将成为中国城市转型升级的经典样本。光影交织之处，恰是对城市文化生命力 作出的鲜明注脚。 【责任编辑：杨鑫宇 编辑：王钟的】 ...