Core Viewpoint - The "Follow the Movie to Travel China" initiative is enhancing the integration of film and tourism, showcasing China's cultural richness and diverse tourism resources through innovative formats [5][10]. Group 1: Event Overview - The 2025 China International Tourism Trade Fair opened on the 19th, featuring the "Follow the Movie to Travel China" activity, which includes thematic displays and special promotions [1]. - The initiative is organized by the National Film Administration and the China Central Radio and Television [1]. Group 2: Industry Impact - The integration of film and tourism is becoming a significant driver for economic growth, with the "movie IP + tourism" model emerging as a key engine for cultural consumption and regional brand development [5][8]. - The "Follow the Movie to Travel China" initiative has led to a 33% year-on-year increase in visitor numbers at the Xiangshan Film and Television City since its launch [8]. Group 3: International Engagement - The initiative has attracted many foreign guests from countries such as Russia, France, Kazakhstan, and Slovenia to various film sites in China [13]. - National railway and aviation companies are collaborating to create themed trains, flights, and cruises, enhancing the immersive travel experience for international tourists [14]. Group 4: Economic Contributions - The combination of "movie IP + tourism resources" is not only drawing overseas tourists to China but also significantly boosting related sectors such as dining, accommodation, and transportation [20]. - The initiative is transforming film locations into tourist attractions, thereby increasing local economic activity and cultural engagement [16][20].

Group 1 - The "Follow the Movie to Travel China" initiative is launched at the 2025 China International Tourism Trade Fair, showcasing the integration of culture and tourism through innovative formats [1][3] - The initiative is becoming a significant path for promoting cultural consumption, stimulating tourism dynamics, and enhancing regional brand building [3][5] - The collaboration between the National Film Administration and various sectors has led to the creation of diverse movie-themed travel routes, trains, flights, and cruises, enhancing the immersive travel experience for tourists [5][9] Group 2 - The integration of film IP and tourism is emerging as a new engine for cultural consumption, revitalizing cities and cultural narratives through cinematic storytelling [7][9] - The initiative has resulted in a 33% year-on-year increase in visitor reception at relevant locations, indicating a strong correlation between film and tourism growth [5] - The synergy between film and tourism is driving significant growth in related sectors such as dining, accommodation, and transportation, further contributing to economic growth [9]

与此同时，各地还推出形式多样的电影主题旅游线路、电影主题列车、航班、邮轮等，让电影"流量"转化为景区景点的客流量。 年初，国家电影局和中央广播电视总台联合相关部门启动"中国电影消费年"，跨行业、跨部门协同联动，打出促进消费组合拳。国家铁路局、中国民航等围 绕"跟着电影游中国""跟着电影去旅游"等活动，打造电影主题列车、航班和邮轮航次等，为游客们打造"海陆空"沉浸式光影之旅。让越来越多的外国人跟着 电影镜头故事，来到中国欣赏和感受这里的自然风光、城市风貌以及文化成就。 2025中国国际旅游交易会昨天（19日）在海南海口开幕，由国家电影局、中央广播电视总台主办的"跟着电影游中国"活动，以专题展示+专场推介的形式， 生动展示文旅融合和入境旅游消费新路径、新成果、新趋势。 在"跟着电影游中国"展区，上影、西影厂，还有青岛东方影都、宁波象山影视城等单位，围绕多部全球热映的电影，通过"电影+旅游"的创新形式，向全球 观众展示中国丰富的文化魅力与多样的旅游资源。 今年以来，电影与旅游正在以更为紧密的方式相互赋能、相互成就。随着文旅深度融合，越来越多的影视作品成为城市形象的符号，取景地因故事而被重 识、因文化而焕活。"跟着电 ...