Core Viewpoint - The article narrates the adventurous journey of Pan Deming, a young man from Huzhou, who undertook a world tour on foot during the 1930s, reflecting the spirit of exploration and the quest for national dignity amidst a tumultuous historical backdrop in China. Group 1: Background and Motivation - In the 1930s, China faced significant challenges, including natural disasters and foreign aggression, leading to a sense of oppression and humiliation among its people [1][2]. - The New Culture Movement inspired many to seek knowledge and change their destinies, with travel becoming a popular pursuit among intellectuals [2]. - Pan Deming, motivated by a desire to explore and equipped with skills in tailoring and cooking, set out to travel the world despite his modest background [3][6]. Group 2: The Journey Begins - In the summer of 1930, Pan was inspired by the "Chinese Youth Asia Walking Group," which aimed to explore various cultures and document their findings [7][8]. - The walking group's declaration resonated with Pan, igniting his long-held desire to travel and contribute to the national spirit [9][10]. - After selling his restaurant, Pan joined the walking group, which initially consisted of seven members but later dwindled to three due to various challenges [12][13]. Group 3: Challenges and Experiences - The journey was fraught with difficulties, including harsh living conditions and disagreements among team members regarding their goals [15][17]. - Pan eventually left the walking group to pursue his own path, acquiring a bicycle and camera to document his travels [18]. - His travels took him through various countries, including India, Egypt, and several European nations, where he met notable figures and gained insights into international politics [20][22][25]. Group 4: Recognition and Impact - Pan's journey garnered significant media attention, making him a prominent figure and earning him respect from foreign dignitaries, including Gandhi and Roosevelt [25][27]. - Despite the accolades, Pan recognized that individual efforts could not change China's international standing, emphasizing the need for deeper national transformation [27][28]. Group 5: Return and Reflection - After completing his journey in 1935, Pan planned further explorations in Tibet but was thwarted by the onset of the Second Sino-Japanese War [32][33]. - His experiences led him to a profound understanding of China's struggles and aspirations, shaping his belief in the nation's potential for resurgence [28][37]. - Ultimately, Pan chose a life of humility and service, contributing to the war effort and living a quiet life after his remarkable adventures [34][35].

Industry Environment - "Internal purchase sales" account for 18% of the global fashion market, with luxury goods reaching 50%, becoming a key method for inventory management. Discounts can be as low as 10-20%, attracting registered users to participate. With the EU's ban on destroying surplus goods, discount sales are expected to grow five times faster than full-price sales from 2025 to 2030. Emerging Italian companies like Arlettie, Say wow, and Secret Sales Girl are showing strong performance in this space [2]. Growth in Chinese Sports Market - International mid-range sports brands are experiencing strong growth in the Chinese market, with lululemon's revenue increasing by 20%. Brands like HOKA and Arc'teryx are also seeing rapid growth, while Amer Sports' brands in Greater China grew by 43%. International brands are accelerating their presence in China by opening flagship stores. Adidas and Nike are recovering through localization strategies, with high-end sports brands becoming a new status symbol for the middle class. The consumption trend in China is reshaping the industry landscape, with outdoor and yoga apparel brands becoming key areas for brands to achieve over 10 billion in revenue [3]. Hiking Trend Among Young Consumers - Hiking is becoming a favored travel method among young people, emphasizing a connection with nature and immersive experiences. Data shows that the search volume for "hiking" is expected to grow nearly 100% year-on-year in 2024, with over 2.9 billion views on Xiaohongshu topics, reflecting its popularity among young consumers. Hiking has evolved from an outdoor activity to a lifestyle that combines leisure and travel, driving growth in the outdoor equipment industry, with Decathlon's hiking shoes seeing over 50% revenue growth. The high conversion rate of 47% suggests that hiking may become the next trend following marathons and trail running [5]. Localization in Luxury Brands - Despite an overall sluggish luxury market, China remains a key area. Many brands are transforming through localization strategies, such as cross-industry collaborations and limited-time pop-up events, to promote cultural experience consumption. HERMÈS is upgrading its stores with a "less is more" strategy, while PRADA and others are integrating local culture through interactive marketing. In the future, luxury brands need to deeply explore local culture and tell compelling stories to upgrade from symbolic consumption to cultural value consumption [6]. Technology Empowerment in Underwear Market - The Chinese underwear market is shifting from rapid growth to high-quality development, with a projected compound annual growth rate of 4% from 2021 to 2026. A white paper by Giant Engine and CBNData indicates that the industry has entered the "technology empowerment" 4.0 era, with Douyin becoming a new growth engine, leading to a 69% increase in underwear sales over the past year. Consumer demand is shifting towards quality, self-satisfaction, and functionality, with scenario-based marketing becoming a key trend. The white paper proposes the T.E.C.H standard to evaluate and guide the development of technological underwear [7]. Challenges in the Watch Market - The Chinese watch market is expected to exceed 100 billion, but the mid-to-high-end market is dominated by foreign brands, leaving domestic brands like Seagull, Shanghai Watch, and Fiyta facing intense competition. Despite leading manufacturing capabilities, the brand value of domestic brands has not been fully realized. The third generation of Xipuni is attempting differentiation through precious metals, but is affected by fluctuations in gold prices. Young consumers are shifting towards smartwatches, diminishing the symbolic value of traditional watches, making innovation crucial to attract younger audiences [8]. Brand Dynamics - Bosideng Group held a "Snow Flying" brand conference, gathering over 400 guests to launch a new brand strategy. Snow Flying, founded in 1999, focuses on the ice and snow sports gene and has become a leader in the industry. The team is committed to seizing opportunities in the ice and snow economy, with a strategic goal set for 2025 to become "China's first brand of ice and snow down jackets" [9]. Prada's Cultural Club in Osaka - The Prada Mode cultural club has launched its twelfth stop in Osaka, collaborating with architect Kazuyo Sejima on the "Inujima Project," connecting architecture with nature, history, and the future. The exhibition includes various activities, such as lectures by Tadao Ando, traditional craft displays, and nighttime performances, along with a donation of a permanent exhibition pavilion and art installations. Since its establishment in 2018, Prada Mode has promoted the cross-border integration of fashion and culture, providing an artistic experience platform for global culture enthusiasts [10]. Success of Dazzle Fashion - Dazzle Fashion, founded by Ma Ruimin in 1991, has become one of the most profitable women's clothing brands in China, with a market value nearing 9 billion. The company operates four major brands: DAZZLE, DIAMONDDAZZLE, dzzit, and RAZZLE, covering mid-to-high-end women's wear and high-end artistic women's wear. After successfully going public in 2018, the company emphasizes design and product strength, with a strict creative protection mechanism and a focus on digital transformation and e-commerce marketing [11]. OF's New Retail Strategy - OF, a sister brand of UR, has opened its first independent stores in Guangzhou and Jiangmen, emphasizing a "happy gene" core with high-cost performance across all product categories, including clothing and home goods. The store design is minimalist and open, enhancing the shopping experience, and a membership system is implemented to increase user engagement. OF aims to accelerate its national layout, promoting the concept of "good things are not expensive" and advocating for a happy consumption lifestyle [12]. Adidas' Green Initiatives - Adidas has opened a sustainable elements store in Shanghai, practicing green and environmentally friendly concepts. The store uses recycled materials and digital energy management, with old clothing recycling bins to enhance consumer participation. Adidas plans to achieve carbon neutrality across its entire value chain by 2050, with a target of 99% recycled polyester usage by 2024. Through initiatives like waste clothing recycling and green project development, Adidas aims to promote a circular economy and reshape its brand image [13]. Anta's Children's Footwear Innovation - Anta Children's has launched the Dynamic Foot Bridge Technology running shoes "Arch PRO" and the Flying Fish Backpack 4.0, designed for children aged 6-12 to address low arches and spinal health issues. The shoes use negative Poisson's ratio materials to balance comfort and support, while the backpack features a three-dimensional pressure relief design to alleviate spinal pressure, certified by Germany's AGR. Anta has also established a Foot Arch Health Research Center in collaboration with the National Orthopedic Medical Center, planning to open "Linglong Stores" to support children's overall health growth [14]. Demna's Shift in Fashion Design - Fashion designer Demna has expressed a loss of interest in the current loose style, stating that while it is a possibility in fashion, it lacks uniqueness today. However, he clarified that he will not shift to extreme tight designs, criticizing tight stretchy jeans for making people look like "sausages." Demna emphasizes that fashion should focus on finding suitable clothing for individual body shapes rather than blindly following trends, suggesting that comfort and confidence should be the core of fashion choices [15]. Pet Fashion Trend - Adidas Originals has launched its first pet series in Shanghai, including pet clothing, accessories, and adult "parent-child" outfits, strengthening the emotional connection between pets and their owners. The brand also hosted the "First Pet Day" event, showcasing new business attempts in the pet-friendly market. This move reflects the enormous potential of the pet economy, with the global market expected to reach $500 billion by 2030, as many luxury and fashion brands enter the space to meet young consumers' high-end pet fashion demands [16].