在瞬息万变的商业浪潮中 市场周期波动、行业竞争激烈、消费者需求像素级细分…… 每一项都考验着品牌的应变能力与增长智慧 巨量引擎大众业务CEO私享会即将启幕 从流量生态升级到消费者心智的精准洞察 从内容营销的创新策略到AI技术的深度赋能 全方位、多角度地为消费行业提供实战指南 持续探索品牌在抖音生态中成长的无限可能 此次私享会还特别携手多家行业媒体 共同探索品牌的增长之道 下品牌 年的文文 ENRODDED REAL 2 0 2 5 巨 星 引 肇 大 众 业 务 C E O 私 n 5 i 66. A . . 78.5 . 之巨量引擎 消费行业品牌们正面临着前所未有的挑战 . Al重构内容 3 品牌回归用/ 5 引领营销新 215 . . . . is . . . it n = 2 line . 看点一 . lis te inte a .CC a 深研心智营销 让品牌从"被看见"到"被爱上" 面对复杂多变的消费者心理，品牌如何做到"知己知彼，百战不殆"？此次大会将针对消费品品牌心智营销的解决方案进行深度探讨与细致拆解。基于抖音平 台的大数据洞察，剖析消费者行为变迁背后的深层次需求，以及这些需求如何转化为品牌心 ...

Core Insights - The article emphasizes that "mindshare" has become the most elusive yet crucial asset in today's business landscape, as it determines a brand's long-term viability despite being intangible and difficult to measure [3][5][27] - The relationship between users and brands has fragmented, making it essential for brands to establish a mental system that can be "activated" in consumers' minds [7][30] Attention's Hidden Costs - Traditional brand advertising has shifted focus from long-term brand value to short-term metrics like ROI and conversion rates, leading to a dilution of brand essence [5][6] - There is a growing crisis in cognitive recognition, where mere exposure does not equate to brand understanding, resulting in low brand retention rates despite high advertising spend [6][8] Changes in User Behavior - Users have transitioned from passive information receivers to active selectors and producers, necessitating brands to rethink their strategies to engage consumers effectively [7][8] - The traditional demographic segmentation is becoming obsolete; instead, "mind labels" based on beliefs, preferences, and lifestyles are now more influential in purchasing decisions [8][30] Brand MindSight Solution (BMS) - The BMS framework proposed by 巨量引擎 aims to reconstruct the path of brand recognition by focusing on mindshare rather than linear models of consumer behavior [13][24] - BMS provides a comprehensive solution that covers strategy formulation, execution, and post-campaign analysis, ensuring a closed-loop system for brand growth [13][23] Case Studies - The case of 自然堂 illustrates how BMS can effectively identify and establish core mental anchors through data analysis and targeted content creation, resulting in significant increases in brand association and consumer engagement [14][21] - Another example, 海龟爸爸, demonstrates how BMS can help brands in less saturated markets by defining clear mental expressions and leveraging multi-touchpoint interactions to enhance brand recall [20][21] Long-term Brand Value - The article concludes that brands must focus on being recognized and remembered, rather than just being seen, by establishing strong mental associations that transcend fleeting trends [27][31] - BMS is positioned as a strategic tool that aids brands in navigating the complexities of modern marketing, ensuring that every interaction contributes to building lasting cognitive assets [24][31]