Core Points - The event organized by Inner Mongolia Mobile aimed to establish a new service system that emphasizes public participation and shared benefits, creating a communication bridge to address customer needs and concerns [1][3] - Inner Mongolia Mobile introduced the "Three Ones" service initiative and committed to transforming customer feedback into actionable service upgrades [3] - The "Heart-Level Service Experience Officer" system was highlighted as a pioneering effort that sets a new benchmark for service supervision in the telecommunications industry [3][5] Group 1 - The event featured the appointment of 15 representatives as "Heart-Level Service Experience Officers," who will have responsibilities including supervising service quality and providing improvement suggestions [5] - The experience officers were immersed in a digital service model during their visit to the Inner Mongolia Mobile Smart Exhibition Hall, which showcased various service plans and initiatives [7] - The event underscored Inner Mongolia Mobile's core philosophy of prioritizing customer needs and service excellence while actively embracing social supervision [7]

Core Insights - China Mobile Inner Mongolia Company has launched a promotional campaign titled "Digital Renewal, Leading the Way," aimed at enhancing customer experience and promoting digital services in line with the local government's "Digital Benefit for the People" initiative [1][2] - The campaign integrates terminal subsidies, broadband expansion, and 5G application promotion, providing tangible benefits to customers and stimulating the local digital economy [1][2] Group 1: Campaign Details - The campaign has been implemented in 102 flagship stores across 12 leagues and cities in Inner Mongolia, utilizing a model that combines national subsidy policies with exclusive corporate benefits [1][2] - Customers can participate in a lottery for rewards such as terminal subsidies, cash red envelopes, and brand merchandise by upgrading their services or signing up for new plans [1][2] Group 2: Customer Engagement and Results - During the 30-day campaign, nearly 80,000 customers participated, resulting in over 62,000 service upgrades and nearly 10,000 customers joining the "Heart-Level Service" experience officer program [2] - The campaign distributed over 3,000 terminal subsidy vouchers and brand merchandise, with customers purchasing nearly 600 smart devices through these subsidies [2] Group 3: Future Initiatives - China Mobile Inner Mongolia Company plans to continue enhancing its "Heart-Level Service" brand, with upcoming activities including "Ticket Culture Season," "Rights Big Wheel," and "Quiz Rewards," aimed at providing more quality services to the community [2]