Core Insights - The collaboration between STAYREAL and the Xidan Update venue has significantly increased foot traffic, with a reported 30% year-on-year increase since the launch of the pop-up store [1][5][7] - The integration of local cultural elements into STAYREAL's products has attracted thousands of fans, demonstrating the effectiveness of combining trendy brands with city culture [5][10] - The event has successfully engaged various merchants within the shopping center, leading to a 40% increase in overall sales during the pop-up period [5][7] Group 1: Event Impact - The STAYREAL pop-up store has transformed the Xidan Update venue into a hotspot for fans of both the brand and the Mayday concert, creating a vibrant atmosphere with various interactive installations [2][5] - The introduction of exclusive products and interactive experiences has drawn significant consumer interest, with long queues observed for limited edition items [5][9] Group 2: Merchant Collaboration - The shopping center has effectively leveraged the popularity of STAYREAL and the Mayday concert by offering exclusive discounts to customers with specific merchandise or concert tickets, enhancing overall retail performance [7][9] - Approximately 40% of the merchants in the shopping center participated in the promotional activities, leading to a noticeable increase in customer traffic and sales [7][9] Group 3: Future Considerations - The challenge remains for the shopping center and brands to convert the short-term excitement generated by events into sustained long-term traffic and sales [1][15] - Experts emphasize the importance of operational capabilities and innovative strategies in maintaining consumer interest and ensuring the longevity of such collaborative events [11][15]