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从拼实用到拼性能,奇瑞艾瑞泽破局的新打法
Core Insights - Chery Group reported a total vehicle sales of 233,607 units in June, marking a year-on-year increase of 16.6% [1] - The Chery brand sold 138,077 vehicles in June, with a cumulative sales of 737,170 units from January to June, reflecting a growth of 3.15% year-on-year [1] - The Aiyre series, particularly the Aiyre 8, has shown strong performance, with sales reaching 10,683 units in May, making it the second best-selling compact fuel vehicle in the 100,000 to 150,000 yuan price range [1][2] Sales Performance - The Aiyre 8 Pro, launched on June 19, is priced between 137,900 to 149,900 yuan and contributed to the sales growth during the 618 promotional event [1] - The Aiyre series has evolved from a focus on practicality to performance, with the Aiyre 8 positioned as a vehicle offering "30,000-level experience at a 10,000-level price" [2] Market Positioning - The initial Aiyre models emphasized practicality and cost-effectiveness, with the Aiyre 5 achieving significant sales success due to its competitive pricing and features [2] - The Aiyre series aims to attract younger consumers by enhancing its performance image and engaging with them through events that resonate with their interests [2] Competitive Landscape - Chery faces challenges in establishing a performance-oriented brand image, as it is still perceived primarily as an "economical" brand [3] - Competitors like Geely and Changan have made strides in the performance vehicle market, creating brand recognition that Chery needs to overcome [3] - The increasing importance of intelligent features in vehicles, highlighted by competitors like BYD and XPeng, necessitates that Chery enhances its technological offerings to remain competitive [3]
莲花冯擎峰:大马力车不等于性能车,一些厂家造的是“伪性能车”
Jing Ji Guan Cha Wang· 2025-04-29 08:40
Core Viewpoint - The automotive industry is witnessing a shift in the definition of performance cars, with electric vehicles easily achieving high horsepower but lacking in other performance metrics such as handling and braking [2] Group 1: Performance Cars - Lotus Group emphasizes the distinction between true performance cars and "pseudo-performance cars," highlighting that high horsepower alone does not qualify a vehicle as a performance car [2] - The company plans to launch a safety driving training camp to educate consumers on the true capabilities of performance cars [2] Group 2: Safety and Technology - Lotus advocates for high limits in vehicle handling as a key aspect of safety, stating that larger brake components and wider tires are essential for high-performance vehicles [5] - The company employs a dual redundancy approach in its sensor systems to enhance safety, ensuring that if one sensor fails, another can take over [6] Group 3: Market Performance - Lotus reported a delivery of over 12,000 vehicles in 2024, marking a year-on-year increase of over 70%, with Europe becoming the largest market [8] - The company is adjusting its market strategy due to tariffs affecting the U.S. market, focusing on growth in Europe and China while exploring new markets in the Middle East and Southeast Asia [8][9] Group 4: Open Source Initiative - At the 2025 Shanghai Auto Show, Lotus announced an open-source initiative for its chassis technology, sharing 77 years of accumulated data to foster innovation within the industry [10]