Core Viewpoint - The rapid development of domestic new energy vehicles (NEVs) is notable, but there remains a significant demand for domestic fuel vehicles, indicating a complex market landscape [1]. Sales Performance - The best-selling fuel vehicle is the Xingrui, accounting for one-third of monthly sales, followed by Boyue L and Emgrand [3]. - The overall sales of fuel vehicles have remained stable compared to last year, but there is increased pressure from the growing interest in NEVs [4]. - The most popular fuel vehicles in the store include the M8, GS8, M6 series, and the Ying Su series, with Ying Su selling around 18-20 units monthly [6]. - The top-selling fuel cars are the fourth-generation CS75PLUS, CS55PLUS, and Yidong PLUS, collectively selling about 35 units monthly, representing over 65% of total sales [9]. Customer Demographics - Fuel vehicle buyers are predominantly middle-aged, with a mix of professions including factory workers, nurses, and teachers, often requiring vehicles for long-distance travel [3]. - The customer base for the Ying Su is diverse, including first-time buyers and retirees, with a general preference for the reliability of fuel vehicles over NEVs [6]. - Younger customers, often purchasing their first car, primarily consider fuel vehicles, with some interest in plug-in hybrids [10]. Market Trends - There is a noticeable decline in overall sales compared to last year, with profit margins also decreasing, leading to a push for additional services [7]. - The acceptance of NEVs is increasing, with customers recognizing the advantages in product configuration and overall purchase experience [7]. - The market for fuel vehicles is expected to improve slightly next year due to potential changes in tax policies and the reduction of subsidies for NEVs [13][15]. Competitive Landscape - Competing fuel vehicles include popular models like the Langyi and Suteng, with domestic brands such as Chery, GAC, and Changan being compared within similar price ranges [3]. - The lack of competitive pricing and product offerings in the NEV segment is noted, particularly in the 150,000 yuan price range, which is currently underserved [7]. - The best-selling fuel vehicles in the store include the Aiyue 5 and Aiyue 8, appealing to younger consumers due to their affordability and design [12].

Core Viewpoint - Chery Automobile has successfully navigated a tumultuous journey in the capital market, culminating in its listing on the Hong Kong Stock Exchange, marking a significant milestone for the company and the Chinese automotive industry [3][4][29]. Group 1: Historical Journey - Chery was founded in 1997 in Wuhu, Anhui, with a registered capital of 1.752 billion yuan, primarily backed by local government entities, which laid the foundation for its complex equity structure [9]. - The company faced significant challenges, including the need for production qualifications, which led to a strategic partnership with SAIC in 2001 to gain access to necessary production licenses [11]. - Chery attempted to go public in 2004 through a reverse merger but faced difficulties due to conflicting interests among stakeholders, resulting in a failed listing [12][28]. Group 2: Strategic Shifts and Challenges - The company adopted a multi-brand strategy in 2009, which ultimately led to resource dilution and financial strain, causing it to miss several IPO opportunities [13][15]. - In 2019, Chery initiated a significant mixed-ownership reform, bringing in strategic investors to improve its governance structure and financial health, which was crucial for its eventual IPO plans [20][21]. - The introduction of Luxshare Precision as a strategic investor in 2022 provided a solid foundation for Chery's listing ambitions, despite the challenges posed by previous investors [21][29]. Group 3: Recent Performance and Market Position - Chery's revenue is projected to grow from 92.6 billion yuan in 2022 to 269.9 billion yuan by 2024, with a compound annual growth rate of 70.7%, and net profit expected to rise from 5.8 billion yuan to 14.3 billion yuan during the same period [25][26]. - The company has achieved significant sales growth in both the new energy and traditional fuel vehicle segments, with a 265% increase in new energy vehicle sales in 2024 [26]. - Chery's strategic focus on technology and product development, including a major push into smart and electric vehicles, positions it favorably in the competitive automotive landscape [24][25]. Group 4: Future Outlook - Chery's successful IPO on the Hong Kong Stock Exchange is seen as a transformative step towards becoming a global public company, enhancing its operational freedom and market competitiveness [29]. - The company aims to leverage its technological advancements and market position to continue leading in the automotive sector, particularly in the context of the ongoing transition to electric and smart vehicles [29].

Core Insights - Chery Group reported a total vehicle sales of 233,607 units in June, marking a year-on-year increase of 16.6% [1] - The Chery brand sold 138,077 vehicles in June, with a cumulative sales of 737,170 units from January to June, reflecting a growth of 3.15% year-on-year [1] - The Aiyre series, particularly the Aiyre 8, has shown strong performance, with sales reaching 10,683 units in May, making it the second best-selling compact fuel vehicle in the 100,000 to 150,000 yuan price range [1][2] Sales Performance - The Aiyre 8 Pro, launched on June 19, is priced between 137,900 to 149,900 yuan and contributed to the sales growth during the 618 promotional event [1] - The Aiyre series has evolved from a focus on practicality to performance, with the Aiyre 8 positioned as a vehicle offering "30,000-level experience at a 10,000-level price" [2] Market Positioning - The initial Aiyre models emphasized practicality and cost-effectiveness, with the Aiyre 5 achieving significant sales success due to its competitive pricing and features [2] - The Aiyre series aims to attract younger consumers by enhancing its performance image and engaging with them through events that resonate with their interests [2] Competitive Landscape - Chery faces challenges in establishing a performance-oriented brand image, as it is still perceived primarily as an "economical" brand [3] - Competitors like Geely and Changan have made strides in the performance vehicle market, creating brand recognition that Chery needs to overcome [3] - The increasing importance of intelligent features in vehicles, highlighted by competitors like BYD and XPeng, necessitates that Chery enhances its technological offerings to remain competitive [3]