2025步入尾声，当R1SE、0713、朱主爱、林渝植等名字再度与综艺圈发生关联，综艺迷和秀粉们难免会有一种"今夕是何年"的错位感。 爱豆生涯原是梦，最好混成综艺咖。 以上这句调侃虽然损，却犀利道出了内娱糊豆出道后最稳定曝光源是综艺而非舞台的行业真相。只不过，过往杨超越等牛人是独闯综坛，如今圈内混了多 年的他们想必都明白"抱团取暖"才是真香。 最近一个月，"再就业爱豆"在综艺里频繁刷脸颇有秀粉提前过年的气氛 —— 先有《创造营2020》朱主爱、《青春有你1》林渝植惊喜亮相音乐恋综《有你 的恋歌2》，被网友调侃是"再就业爱豆大本营"；再有创造营系最火男团R1SE以5人小分队形式录制《欢迎来到蘑菇屋2》，因重现经典碰杯仪式被秀粉们 盖章"壶味纯正"；还有前三季已被粉丝看包浆的0713团综《快乐再出发》在招商会上确认立项，鼻祖级再就业爱豆团综的重磅回归指日可待…… 时至2025年底的今天，再度聊起内娱爱豆勇闯综艺圈这档子事，作为前秀粉的犀牛君感慨很多。最直白地讲，用"再就业"一词冠之其实暗藏了秀人们不少 无奈和心酸，但前些年07快男老哥哥们凭重聚团综集体翻火又给此类项目提振不少信心。这篇咱们剖析下，爱豆们上综艺再就 ...

Core Insights - McDonald's has launched a limited-time summer carnival called "McIsland" across over 7,100 stores in China, attracting many young customers [1] - The highlight of this event is the return of the McDonald's milkshake, which has been absent from the market for nearly a decade, leading to long queues at select flagship stores [3][4] - The milkshake's comeback has sparked a secondary market, with prices on resale platforms reaching up to 150 yuan for a product originally priced at 15 yuan, indicating high demand and scarcity [3][14] Group 1: Product History and Market Dynamics - The milkshake was integral to McDonald's early success, being a staple alongside burgers and fries, and its absence left a nostalgic void for many consumers [5][9] - The decision to remove the milkshake from the menu in 2014 was due to poor sales, high operational costs, and changing consumer preferences towards other beverages [9][12] - The return of the milkshake has been met with overwhelming demand, attributed to a shift in consumer sentiment and marketing strategies that emphasize scarcity [12][26] Group 2: Marketing Strategies and Consumer Behavior - The limited-time offer creates a sense of urgency, encouraging immediate consumer action due to the fear of missing out [13] - The milkshake's return taps into "emotional economy," where consumers are willing to pay a premium for nostalgic experiences tied to their childhood [23][25] - Social media plays a crucial role in amplifying the product's popularity, as consumers share their experiences and create buzz around the limited availability [24][27] Group 3: Brand Impact and Future Implications - McDonald's has successfully transformed a past failure into a cultural phenomenon, demonstrating the power of strategic marketing in reviving brand symbols [26][27] - The milkshake's popularity highlights the importance of creating social conversations around products in an era of attention scarcity [27] - This case serves as a reminder for brands to explore and activate dormant assets within their history to connect with consumers on a deeper emotional level [26][27]