Core Insights - The article highlights the increasing popularity of outdoor trekking, particularly in challenging environments like the Everest East Slope, while also emphasizing the associated risks and the importance of safety awareness [6][9][32]. Group 1: Popularity of Outdoor Trekking - During the National Day holiday, the Everest East Slope area recorded its highest ever visitor numbers, with nearly 1,000 trekkers participating [4]. - The overall number of outdoor enthusiasts trekking in the Everest East Slope throughout 2023 was approximately 2,000 [4]. - Social media discussions around "outdoor trekking" have reached nearly 7 billion views, indicating a significant interest in this activity [6]. Group 2: Risks and Safety Concerns - In 2024, there were 335 reported outdoor adventure accidents, with trekking incidents being the most frequent [7]. - A recent snowstorm during the National Day holiday trapped many trekkers, leading to emergency rescues, but fortunately, no casualties were reported [8][9]. - The article stresses the need for respect for nature and awareness of the unpredictable weather conditions that can pose serious risks to trekkers [10][18]. Group 3: Experiences of Trekkers - Trekkers like Wang Chunjie described their experiences as a way to combat the monotony of urban life, with trekking serving as a form of mental and physical challenge [6][11]. - The article details the challenges faced during the snowstorm, including the physical toll of carrying heavy equipment and the psychological strain of dealing with extreme weather [13][15][20]. - Experienced trekkers, such as Hai Zi, emphasized the importance of preparation and emergency measures during adverse conditions, showcasing the difference in experiences between commercial trekking groups and independent trekkers [20][23]. Group 4: Market Trends and Future Outlook - The commercial trekking market is thriving, with numerous organized tours available, such as the 88-kilometer Gobi trek priced from 5,888 yuan per person [29]. - The Everest East Slope trekking has gained traction among outdoor enthusiasts, with many seeking unique experiences in high-altitude environments [30]. - Despite the growing interest, the article warns that many new trekkers lack adequate safety awareness and preparation, which could lead to dangerous situations [32][33].

Core Insights - The article highlights the journey of "Yuelu Mountain," a professional outdoor documentary team founded by Ma Zi, who has dedicated years to exploring remote and beautiful landscapes in China, emphasizing the importance of genuine experiences in outdoor activities [2][4][7]. Company Overview - "Yuelu Mountain" was established in Wuhan in 2021 and later expanded to Chengdu, where it formed a cultural and creative company, reflecting the city's status as a hub for outdoor activities in China [4][12]. - The team has gained recognition in the outdoor community, having covered over 10,000 kilometers of hiking trails and produced more than 200 outdoor hiking route videos, achieving over 15 million views on a single platform [7][10]. Industry Context - Chengdu is described as a vibrant "outdoor center" in China, with a growing population of outdoor enthusiasts and a rich array of snow-capped resources, making it an ideal location for the company's operations [4][12]. - The article contrasts the development of outdoor activities in China with the established practices in Western countries, noting the need for standardized trails and safety measures in the domestic outdoor industry [12][16]. Future Aspirations - The company aims to contribute to the Chinese hiking industry by promoting outdoor safety, standardizing trails, and documenting hiking routes, with plans to explore 101 hiking routes over the next decade [16]. - Ma Zi expresses a desire to create more extreme outdoor films and dreams of solo trekking through the Amazon rainforest, indicating a vision for expanding the scope of outdoor exploration and storytelling [20].

Core Viewpoint - The articles highlight the growing concern over the environmental impact of outdoor activities, particularly in the mountainous regions near Beijing and Hebei, emphasizing the need for responsible interaction with nature and the adoption of "Leave No Trace" principles to preserve the ecosystem [1][2][3]. Group 1: Environmental Impact of Outdoor Activities - The influx of outdoor enthusiasts during peak seasons has led to overharvesting of wild leeks in the mountainous areas, causing significant ecological strain on the fragile alpine meadows [1]. - The concept of "打野" (wild foraging) is criticized for misrepresenting true outdoor culture, as it promotes unsustainable practices that harm the natural environment [1]. Group 2: Leave No Trace Principles - The "Leave No Trace" principles are outlined, emphasizing the importance of planning, respecting wildlife, and minimizing human impact on natural settings [2]. - Common violations of these principles include littering, damaging flora, and disturbing wildlife, indicating a widespread lack of environmental awareness among outdoor enthusiasts [2]. Group 3: Awareness and Education - There is a need for increased public awareness and education regarding the ecological consequences of outdoor activities, as many individuals are unaware of their impact on the environment [2][3]. - The tragic incident of a young girl who perished in the wilderness serves as a reminder of the risks associated with outdoor activities and the importance of understanding one's limitations and the environment [3].

Group 1 - Outdoor hiking has become a popular recreational activity suitable for various age groups, providing benefits such as mood enhancement, improved blood circulation, and reduced cardiovascular disease risk [2] - Proper selection of hiking gear is essential for safety and enjoyment, including supportive hiking shoes, appropriate backpacks based on trip length, and weather-appropriate clothing [2] - For beginners, it is recommended to start with short, low-difficulty routes and gradually increase distance and difficulty, ensuring safety is the top priority [3] Group 2 - In cold weather hiking, key safety measures include wearing layered clothing for warmth and ensuring shoes have good slip resistance [4] - During hikes, it is important to maintain hydration and energy levels, especially in cold conditions, and to carry essential emergency supplies [4][5] - Post-hike recovery should involve gentle stretching, hydration, and adequate sleep to aid muscle recovery and overall well-being [5] Group 3 - Environmental protection is crucial during outdoor activities, following the "Leave No Trace" principles to avoid littering and damaging vegetation [6] - A well-prepared first aid kit is essential for outdoor trips, tailored to the health needs of family members, including medications for common ailments and emergencies [7][8][9]