唐三彩黑釉陶马。 杜建坡摄 清代卧马铜书镇。 杜建坡摄 杜建坡摄 中国国家博物馆供图 "走马上东冈，朝日照野田。"丙午马年春节即将来临，中国国家博物馆推出"跃马扬鞭——马年新 春文化展"，吸引了许多观众来看"马"。 此次展览得到甘肃省博物馆、秦始皇帝陵博物院、陕西省考古研究院（陕西考古博物馆）等6家文 博机构支持，遴选与马相关的精品文物120余件/套，通过"良驹伴文明""车马昭礼制""鞍辔有工巧""蹄声 通万里""神骏绘流年"5个单元，生动展示马在中华文明长卷中的千姿百态，阐释马文化的深厚内涵和时 代价值。 马形象的演变 马是人类重要的伙伴。自被驯养以来，马便与人类文明并肩同行，在历史舞台上留下了独特的印 迹。 走进展厅，一枚刻有"马"字的商代甲骨，诉说着中国人与马为伴的悠久历史。陶马、铜马、漆木 马、玉马……各个时期不同的马形象，折射出文明的演进与时代的风尚。 西汉彩绘陶兵马俑。 杜建坡摄 东汉青铜轺车。 来自秦始皇帝陵博物院的鞍马俑是此次展览中"最古老的马"。它出土于陕西西安秦兵马俑二号坑， 是骑兵俑的坐骑。它四蹄直立，劲健有力，两耳如削竹，耳前有鬃花，尾巴扎成长辫。马背上有鞍鞯， 鞍鞯周围缀有缨络和短带 ...

记者注意到，这群大学生不仅做普遍性的问题调研，还自己动手给小店宣发。比如，东华大学服装与艺 术设计学院的学生会用"专业审美"帮助小店做展陈布置，还会帮忙设计Lab812的周边文创，作品最终会 变成产品在小店里售卖或展示。 每一名学生都在"看店把脉"的过程中产生很强的"主人翁意识"。"他们每次给小店店主提意见都是图文 并茂，做一个PPT运营总结给人家。"共青团静安区委员会副书记杨光告诉记者，现在Lab812的相关微 信推送，几乎都是东华大学学生团队的作品。 位于上海市静安区巨鹿路812号的一家约50平方米小店"Lab812"，如今是上海"含青量"最高的地方。它 由共青团静安区委员会和静安寺街道共同打造，为青年创业者免费提供试开小店的场所，每隔7-20天就 会换一个品牌入驻。所有创业者都是有志于在上海"慢慢生长"的青年，有上海本地的"土博"，也有海归 或者辞职创业的年轻人。 最近，这里迎来一支东华大学的学生团队，他们6人是共青团静安区委员会青春经济专项工作组的成 员，长期驻扎在此。专项工作组分为调研组和运营组，前者侧重调研分析静安青春经济现状，后者侧重 帮助入驻小店维持、改进日常运营，为每一个前来"试店"的创业者 ...

Core Insights - Lab812 in Shanghai is a unique initiative aimed at supporting young entrepreneurs by providing a space for trial operations, with a rotating brand presence every 7-20 days [2] - The project is a collaboration between the Communist Youth League of Jing'an District and local authorities, focusing on fostering a vibrant youth economy [2][4] - A student team from Donghua University is actively involved in research and operational support for the shops, enhancing their business strategies and customer engagement [3][4] Group 1: Lab812 Overview - Lab812 is a 50-square-meter shop in Jing'an District, Shanghai, designed to support young entrepreneurs by offering free trial space [2] - The initiative features a rotating brand model, allowing different entrepreneurs to showcase their products every few weeks [2] - The project aims to cultivate a "slow growth" environment for local and returning entrepreneurs [2] Group 2: Student Involvement - Donghua University students are divided into research and operational teams, focusing on analyzing the youth economy and assisting shop operations [3][4] - Students engage in hands-on activities, such as being "one-day store managers," where they interact with customers and identify areas for improvement [2][3] - The student team has conducted surveys across 100+ shops, identifying key issues like insufficient foot traffic and media exposure [3] Group 3: Community Engagement and Initiatives - Lab812 has launched initiatives like the "Sweet Winter" campaign to support new employment groups, with student involvement in planning and execution [4] - The project has established a "Lab812 Youth Community" to enhance user retention and engagement through promotional activities [4] - Recommendations from students have led to practical improvements in shop operations, such as enhancing environmental branding for products [5] Group 4: Future Plans and Development - The Jing'an District Youth League plans to continue the project until the last working day before the Spring Festival, aiming to attract talent to the local economy [5] - An archive of over 100 shops has been created, and a "Shop Alliance" group has been formed to address common challenges faced by small businesses [5] - Collaborative efforts with local commerce departments are underway to design consumer incentives and maps to boost foot traffic and sales for the shops [5]

Group 1 - The Regional Comprehensive Economic Partnership (RCEP) has been in effect for five years as of January 1, 2026, providing significant policy benefits for Zhejiang enterprises to integrate into regional supply chains and expand international trade [1] - As of November 2025, Hangzhou Customs issued a total of 295,000 RCEP certificates of origin, with the total value of exported goods benefiting from these certificates amounting to 80.69 billion yuan [1] - The number of RCEP certificates issued by Hangzhou Customs increased from 52,800 in 2022 to 87,100 in the first eleven months of 2025, with the number of certified enterprises rising from over 2,300 to nearly 3,200, particularly benefiting industries such as plastics, textiles, and chemicals [1] Group 2 - The introduction of the "back-to-back" certificate of origin system under RCEP allows goods to retain preferential treatment even after being split and transshipped among member countries, enhancing flexibility in production and export [2] - A company in Jiaxing reported issuing over 300 "back-to-back" certificates last year, facilitating the export of backpacks from Vietnam to six member countries, with an expected export value of 30 million yuan in 2026 [2]

Core Insights - The article highlights the significant growth potential of the Latin American e-commerce market, particularly through the performance of major players like Mercado Libre, which reported a 70.8% year-on-year increase in sales in Mexico during the Buen Fin promotion [5][6]. - Despite a global slowdown in e-commerce growth, Latin America is projected to maintain a robust compound annual growth rate (CAGR) of 9.43% from 2025 to 2029, making it the second-highest growth region globally [6][7]. - The article emphasizes the importance of localization and understanding consumer preferences in Latin America, as successful brands adapt their products and marketing strategies to meet local demands [15][24]. E-commerce Growth in Latin America - Latin America's e-commerce market has shown consistent growth, with a projected total transaction value of $633 billion by 2024, reflecting a sustained annual growth rate of over 20% since 2019 [5][6]. - The region's e-commerce sales currently account for only 12-15% of total retail sales, indicating significant room for growth compared to more mature markets like China and North America [13][14]. - The demographic structure, with a large proportion of young consumers, coupled with improved digital infrastructure, is driving the rapid expansion of e-commerce in the region [14][15]. Consumer Behavior and Preferences - Latin American consumers exhibit a strong inclination towards online shopping, with 16% of the middle to high-income population shopping online daily and 53% weekly [14]. - The local culture emphasizes immediate consumption, influenced by the prevalence of weekly pay cycles, which encourages spending rather than saving [14]. - Consumer preferences in Latin America differ significantly from other regions, with a greater emphasis on product reviews and detailed information rather than promotional advertising [16][23]. Localization Strategies - Successful brands in Latin America, such as GameSir and Amazing Bloks, have tailored their products to meet local needs, demonstrating the importance of deep localization [15][24]. - For instance, GameSir adapted its gaming controllers to address specific consumer preferences in the region, leading to substantial sales increases during promotional periods [10][23]. - Understanding local aesthetics and cultural preferences is crucial, as evidenced by Amazing Bloks' shift to darker color themes that resonate more with Latin American consumers [21][24]. Competitive Landscape - The Latin American e-commerce market is becoming increasingly competitive, with major platforms like Mercado Libre capturing a significant market share of 26% in 2024 [28]. - The article stresses the necessity for brands to choose the right platforms for entry into the market, as local knowledge and infrastructure are vital for success [26][29]. - Long-term commitment and investment in product and service refinement are essential for brands aiming to thrive in the Latin American e-commerce landscape [29].

Core Insights - Latin America's e-commerce market is showing significant growth potential, with Mercado Libre reporting a 70.8% year-on-year increase in sales during the Buen Fin promotion in Mexico, reaching $780 million [1] - Despite a global slowdown in e-commerce growth, Latin America is projected to maintain a compound annual growth rate (CAGR) of 9.43% from 2025 to 2029, making it the second-highest growth region globally [2] - The e-commerce penetration in Latin America is still low, accounting for only 12-15% of total retail sales, indicating a vast opportunity for growth [9] E-commerce Growth in Latin America - The overall e-commerce scale in Latin America has consistently grown over 20% year-on-year from 2019 to 2024, with total transaction volume expected to reach $633 billion in 2024 [1] - The region's e-commerce market is projected to reach $769 billion by 2025 and potentially exceed $1 trillion by 2027 [6] - The demographic structure, with 65% of the population being young adults, supports a high labor participation rate and consumer spending potential [9] Local Market Dynamics - Localized product offerings are crucial for success in Latin America, as demonstrated by brands like Amazing Bloks and GameSir, which tailored their products to meet local consumer preferences [4][12] - The logistics infrastructure has improved significantly, with 75% of Mercado Libre's products now eligible for next-day delivery, enhancing the overall shopping experience [10][19] - Consumer behavior in Latin America shows a preference for immediate consumption, with many consumers shopping online frequently, driven by a culture of enjoying the present [9] Competitive Landscape - Mercado Libre holds a dominant market share of 26% in the Latin American e-commerce space, far surpassing its nearest competitor [19] - The competitive environment is characterized by a mix of established players and new entrants, with a focus on long-term investment and understanding local market nuances [17][22] - Brands are shifting from a "sell goods" mentality to a "brand building" approach, emphasizing the importance of local insights and consumer engagement [17] Strategic Recommendations - Companies looking to enter the Latin American market should prioritize partnerships with local platforms like Mercado Libre to leverage their established logistics and market knowledge [19][22] - A deep understanding of local consumer preferences and cultural nuances is essential for product development and marketing strategies [12][15] - Long-term commitment and continuous adaptation to local market conditions are necessary for sustained success in the region [22]

Core Insights - The article highlights the significant growth potential of the Latin American e-commerce market, particularly through the success of platforms like Mercado Libre, which reported a 70.8% year-on-year increase in sales during the Buen Fin promotion in Mexico, reaching $780 million [1][3]. - Despite a global slowdown in e-commerce growth, Latin America is projected to maintain a robust compound annual growth rate (CAGR) of 9.43% from 2025 to 2029, making it the second-highest growth region globally [2][3]. - The article emphasizes the importance of localization for brands entering the Latin American market, as consumer preferences and cultural nuances vary significantly across the region [15][17]. E-commerce Growth in Latin America - Latin America's e-commerce market has shown consistent growth, with a projected total transaction value of $633 billion by 2024, reflecting a sustained annual growth rate of over 20% since 2019 [1][2]. - The region's e-commerce sales currently account for only 12-15% of total retail sales, indicating substantial room for growth compared to more mature markets like China and North America [11][12]. Consumer Behavior and Market Dynamics - The demographic profile of Latin America, with a significant proportion of the population being young and in the labor force, contributes to a high acceptance of online shopping and strong consumer spending [12][13]. - Local consumers exhibit a preference for immediate consumption rather than long-term savings, which further drives e-commerce growth [12]. Localization Strategies - Successful brands in Latin America, such as Amazing Bloks and GameSir, have tailored their products to meet local consumer needs, demonstrating the effectiveness of deep localization strategies [5][23]. - Understanding local aesthetics and cultural preferences is crucial for product acceptance, as seen with Amazing Bloks' shift to darker-themed toys that resonate with Latin American consumers [21][22]. Competitive Landscape - The Latin American e-commerce market is becoming increasingly competitive, with platforms like Mercado Libre leading with a market share of 26% in 2024, significantly ahead of its nearest competitor [29]. - Brands are encouraged to choose platforms that understand the local market dynamics, as navigating the complexities of logistics, regulations, and cultural differences is essential for success [27][30]. Conclusion - The article concludes that the Latin American e-commerce market represents a significant opportunity for growth, but brands must invest in understanding local markets and consumer preferences to succeed [32].

Core Viewpoint - The Dalong Development Zone is experiencing significant industrial activity as companies ramp up production to meet year-end targets, particularly in labor-intensive and high-tech sectors [1]. Group 1: Company Performance - Guizhou Sunshine Bag Company is actively producing 34,500 bags for both domestic and international markets, with an expected annual output of 350,000 bags and a projected revenue of 15 million yuan, reflecting a 36% year-on-year increase [3][5]. - The company has expanded its production lines from four to five this year, enhancing both production scale and efficiency, and has secured a total of 3 million USD in orders from the recent Canton Fair, with 1 million USD in on-site transactions [6]. Group 2: Employment and Community Impact - The company provides numerous stable job opportunities for local residents, contributing to the economic development of the area while ensuring a dual benefit of corporate growth and local employment stability [9]. - The development zone hosts 153 industrial enterprises that collectively support thousands of jobs, demonstrating a symbiotic relationship between business growth and community employment [9]. Group 3: Future Plans - The company aims to expand its international market presence and explore new sales channels, including live e-commerce and new retail formats, while committing 5% of its revenue growth annually to new product development and technology innovation [9].

Group 1 - The company Wanlima's subsidiary, Chaoqi Technology, is the agent for the globally recognized outdoor equipment brand Mammut, known for its climbing and mountaineering gear [2] - Mammut's product line includes clothing, backpacks, shoes, sleeping bags, helmets, climbing equipment, and avalanche safety gear, emphasizing safety and reliability [2] - The products are applicable for ice and snow industry tourism projects, indicating a focus on outdoor recreational activities [2]

Core Viewpoint - Wanlima's subsidiary, Chaoqi Technology, represents the globally recognized outdoor equipment brand Mammut, known for its reliable performance and extensive product line in mountaineering and climbing gear [1] Group 1: Company Overview - Wanlima's subsidiary, Chaoqi Technology, is the agent for Mammut, a leading brand in the outdoor equipment industry [1] - Mammut's product offerings include clothing, backpacks, shoes, sleeping bags, helmets, climbing gear, and avalanche safety equipment [1] Group 2: Industry Relevance - The products from Mammut are applicable in the ice and snow tourism sector, indicating a connection to outdoor recreational activities [1]