三湘都市报全媒体记者 卜岚 通讯员 康山林 "房企密集加码国庆营销，本质是对当前市场环境的主动适应。"长沙一房企负责人指出，目前房企难以 通过价格上涨实现利润增长，转而通过促销加速去化、回笼资金。同时，近年来，长沙土地供应充足， 新房集中入市，导致市场库存量处于较高水平。此外，部分购房者转向观望的状态，供需关系发生变 化。为了在激烈的竞争中脱颖而出，降价促销成为最直接有效的武器。 该负责人表示，长沙房企的国庆"花式促销"，是市场调整期的一次集中体现。第三、四季度是房企完成 全年销售目标的冲刺关键期。面对前8个月可能不甚理想的销售数据，利用国庆长假这一"黄金窗口"进 行大规模促销，是冲刺年度KPI的重要手段。 来源：犇视频 让利促销并非个例，长沙多个楼盘同步开启了"国庆提前购"预热，通过团购折扣、到访有礼等方式吸引 客流。比如"黄金周"期间，招商蛇口开启"金秋安家8重礼活动"，车位礼、到访礼、团购礼、新享礼等 惊喜送不停；建发房产推出"买房抽车（首付款）"活动，买住宅抽小米SU7，来访可领惊喜礼包，每周 抽8999元的华为手机等。 与以往不同的是，今年房企更注重"价值展示"与促销结合：比如万科松湖天地·隐秀就开 ...

Core Insights - The 2025 Dalian Autumn Housing Festival, themed "Golden Autumn Home Purchase, Enjoy a Beautiful Home," officially opened on September 12, aiming to stimulate market vitality and meet diverse housing needs [1] - The festival features a "5+7" model, showcasing 149 properties across various districts, including a main venue at the Dalian International Conference Center and seven sub-venues [1] - Various promotional activities, including subsidies, special pricing, and giveaways, are designed to boost buyer confidence and activate the Dalian real estate market [1] Group 1 - The festival runs from September 12 to 14, with offline exhibitions highlighting high-quality properties such as China Resources Yancheng and Vanke Hongyin [1] - An online exhibition will take place from September 12 to 30, featuring a dedicated area for affordable rental housing, showcasing 2,890 units from the state-owned rental brand "Guofang Lejia" [1] - The event includes a policy consultation area with representatives from various departments providing authoritative policy interpretations [1] Group 2 - A night market will be introduced for three consecutive days, featuring themed light shows, music performances, and a fashion show to enhance visitor experience [1] - Special promotions such as "limited-time night flash sales" and interactive activities will be available to engage attendees [1] - The festival aims to create a comprehensive experience combining discounts, entertainment, and social interaction, alongside activities like sea tours of Dalian [1]