21世纪经济报道记者 郭聪聪 北京报道 近年来，中国房地产市场经历深度调整，部分房企陷入流动性危机，导致大量项目停工、烂尾，不仅影 响经济稳定，更直接损害购房者权益。 21世纪经济报道记者了解到，中国东方资产管理股份有限公司（以下简称"中国东方"）切实发挥专业化 处置功能，通过创新模式盘活困境地产项目，努力修复房地产上下游信用链条，打造了多项困境地产项 目盘活典型案例。 长沙新力铂园项目则因长期拖欠工程款多次停工，数千名业主权益受损，是地方政府重点"保交楼"项 目。中国东方创新采用"股权收购+增量注入+代管代建"的实质性重组模式，注入1.90亿元专项资金，推 动项目复工复产，最终实现了两千多户房产如期交付。 盘活低效资产"保稳定" 如何激活低效不动产资源，是房地产市场风险出清的关键。中国东方通过司法抵债、合作盘活等方式， 成功让一批"沉睡资产"焕发新生，也为行业提供了可复制的行业经验。 北京六佰本项目原为朝阳区烂尾商业街，产权分散、物业混乱，严重影响了城市形象。面对这一棘手难 题，中国东方创新采用"联合小业主+政府支持+产业导入"的综合盘活模式：通过争取属地政府政策支 持，更换原有不作为的物业管理方，并引入优 ...

Core Viewpoint - The real estate industry in 2025 is facing significant challenges, including financing difficulties and the need for debt restructuring among property companies, while the government is implementing more proactive fiscal policies to stabilize the market [1][2][3]. Financing and Debt Restructuring - Financing difficulties remain prominent, with property companies' financing in the first half of 2025 reaching 184.4 billion, a year-on-year decrease of 30% [7]. - The approval of "white list" loans for real estate has increased, with 6.7 trillion approved by May 2025, indicating some marginal improvement in financing support [3][5]. - The cost of offshore bond financing for property companies in the first half of 2025 was 8.60%, while domestic bond financing costs decreased to 2.71% [9][10]. - The total debt maturity for property companies in 2025 is projected to be 532.7 billion, with the third quarter being a peak repayment period [14]. Government Policies and Market Stabilization - The government is maintaining a loose monetary policy and has proposed a special bond issuance of 4.4 trillion for local governments, aimed at stabilizing the real estate market [3][5]. - Urban renewal is a key focus for 2025, with significant progress in the renovation of old urban areas, with 5,679 projects initiated in the first four months [4][17]. - The government emphasizes the need for a new sustainable development model in the real estate sector, with urban renewal as a critical strategy [17]. Industry Outlook and Opportunities - The successful debt restructuring of companies like Xiexin and Jinke provides a model for other struggling firms, indicating a potential path for industry-wide risk mitigation [13][16]. - The ongoing urban renewal efforts are expected to create new opportunities for capable property companies, encouraging them to enhance housing quality and competitiveness [17].