（来源：河北日报） "我们的初衷，是通过透明化服务破解行业乱象，让购房过程更透明、更安心。"廊坊市住房和城乡建设 局"廊坊房源超市"平台负责人张利娟介绍，点击进入"廊坊房源超市"小程序，从现房到期房，各类房源 信息一应俱全。平台统筹整合全市在建在售房源信息，为购房者打造了一个透明化、集中化的房产服务 载体。同时，在全国率先实现房源公开化、率先实现付意向金后房源在线锁定功能、率先推出意向金七 天无理由退款服务三项创新，从根源上杜绝虚假房源、捂盘惜售、一房多卖等问题，重塑购房者信任体 系。 截至目前，平台注册用户已达2.46万人，覆盖全国30余个省、自治区和直辖市，累计访问量达65.29万 次，成为拉动本地房地产市场平稳运行的重要引擎。 特色活动与功能升级持续赋能楼市。上线一年多来，平台接连举办四届房博会，汇聚57家房企、63个楼 盘的607套精品房源和208套特价房源，惠及全市12个县（市、区）刚需与改善型购房群体。2025年秋季 房博会首创"地产主播"探盘模式，让"云看房"更直观。在新房板块基础上，2025年6月新增二手房、金 融板块，后续还将上线租房、装修等服务，打造全产业链服务矩阵。 数字化转型与跨界合作 ...

Core Viewpoint - The Chinese real estate market is undergoing a significant transformation with the implementation of new policies aimed at revitalizing the sector after years of fluctuations and challenges [1][4]. Group 1: Market Performance - In the first half of 2025, the national sales area of commercial housing increased by only 0.9% year-on-year, reaching 573 million square meters, while sales revenue grew by 1.2% to 5.12 trillion yuan [3]. - The previous rescue policies initiated at the end of 2024, which included lowering down payment ratios and preferential loan rates, have not met expectations, leading to renewed downward pressure on the market [3][4]. Group 2: New Policy Measures - The upcoming rescue policies set to be implemented in August will focus on four areas: credit, taxation, land, and affordable housing construction [4]. - A nationwide unified standard for "recognizing housing but not loans" will be introduced to lower financing costs for homebuyers [4]. - The exemption period for personal housing transfer value-added tax will be extended from two years to five years, and adjustments will be made to the calculation of value-added tax for second-hand housing transactions [4]. Group 3: Digital Transformation and Market Response - A special fund of 200 billion yuan will be established to support the digital transformation of real estate companies, aiming to enhance operational efficiency and market responsiveness [6]. - The real estate sector's digital penetration rate is currently at 32.5%, significantly lower than the 65% average in developed countries, indicating substantial room for improvement [6]. - Following the announcement of new policies, the real estate sector index on the Shanghai Stock Exchange rose by 3.7%, reflecting positive market sentiment [6]. Group 4: Impact on Different Buyer Segments - The "recognizing housing but not loans" policy will lower barriers for first-time homebuyers, while the extension of the value-added tax exemption will reduce costs for those upgrading their homes [7]. - Investment housing restrictions may be relaxed in some cities, although the fundamental principle of "housing is for living, not for speculation" remains unchanged [7]. Group 5: Industry Outlook and Trends - Approximately 15% of small and medium-sized real estate companies may face bankruptcy or restructuring risks in the second half of 2025, leading to increased industry concentration [7]. - The market share of large real estate companies is expected to rise to over 65% due to their financial and management advantages [7]. - Long-term policies are shifting from short-term stimulus to sustainable regulation, emphasizing the importance of housing as a living space and increasing support for green buildings and smart communities [7][8].