证券研究报告 房地产 行业定期报告 hyzqdatemark 2026 年 03 月 17 日 证券分析师 邓力 SAC：S1350525070006 dengli@jzsec.com 陈颖 SAC：S1350525110002 chenying02@huayuanstock.com 唐志玮 tangzhiwei@huayuanstock.com 板块表现： 38 号文要求新增用地与存量盘活挂钩，上海二手房成交活跃 投资评级： 看好（维持） ——房地产行业周报（26/3/7-26/3/13） 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 板块行情：本周上证指数下跌 0.7%、深证成指上升 0.8%、创业板指上升 2.5%、沪深 300 上 升 0.2%、房地产（申万）下跌 0.5%。个股方面，涨跌幅前五的分别为：京投发展(+25.0%)、 西藏城投(+13.4%)、*ST 阳光(+9.3%)、首开股份(+9.2%)、沙河股份(+9.0%)，涨跌幅后五的 分别为：财信发展(-8.6%)、*ST 荣控(-8.2%)、特发服务(-6.5%)、新黄浦(-5.7%)、深深房 A(-5.3%)。 联系人 数据跟 ...

Core Viewpoint - The real estate ETF (512200) has shown a positive trend, with a 2.15% increase as of February 25, 2026, indicating a potential recovery in the real estate market following the Chinese New Year holiday [1]. Group 1: Market Performance - The real estate ETF (512200) recorded a trading volume of 69.0258 million yuan, with significant gains in constituent stocks such as Guangming Real Estate (up 10.07%), Chengdu Investment Holdings (up 9.96%), and I Love My Home (up 4.56%) [1]. - The market experienced a decline in overall trading volume during the previous week due to the Spring Festival holiday, but there was a rebound in market transactions compared to the same period in the previous year [1]. Group 2: Industry Outlook - Guotai Junan Securities suggests that the overall market transaction volume has shown signs of stabilization since the beginning of 2026, indicating a positive outlook for high-quality enterprises in the future [1]. - Huayuan Securities believes that the length and depth of the real estate adjustment in China have reached a relatively sufficient level, with current adjustments nearing historical averages in terms of both magnitude and duration [1]. - The central government's emphasis on "good housing" construction, accelerated REITs pilot programs, and expanded financial support for affordable housing are expected to contribute to the industry nearing the end of its adjustment phase [1]. Group 3: Investment Strategy - Bank of China Securities highlights the importance of early positioning for "policy turning points," while the "fundamental turning point" opportunities may last longer, requiring price stabilization for sustained recovery [2]. - The "policy turning point" may manifest through increased policy enthusiasm on both the supply and demand sides of the real estate market, while the "fundamental turning point" is indicated by a narrowing decline in second-hand housing prices [2]. - Some real estate companies have adequately accounted for impairments in 2025, which may reduce impairment pressure in 2026 and 2027, presenting potential for reversal [2]. - Companies holding commercial real estate have proactively adapted to new business models and consumption trends, positioning themselves to capitalize on opportunities in the new consumption era [2]. Group 4: ETF Composition - The real estate ETF (512200) closely tracks the CSI All Share Real Estate Index, which categorizes sample securities into various industry classifications, providing a comprehensive analysis tool for investors [2]. - The top ten weighted stocks in the index include Poly Developments, China Merchants Shekou, Vanke A, Zhangjiang Hi-Tech, Hainan Airport, Wantong Development, New City Holdings, Quzhou Development, Binhai Group, and Xianlead [2].

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [4] Core Viewpoints - The report highlights three major trends expected in 2026: 1) The adjustment in the real estate market is likely nearing its end, with current price adjustments being relatively sufficient; 2) There are structural opportunities for "good houses" as the market enters a phase of differentiation, with a focus on high-quality residential developments; 3) The recovery of the Hong Kong property market is anticipated to continue, driven by multiple favorable factors [5][40]. Market Performance - The Shanghai Composite Index decreased by 0.4%, while the Shenzhen Component Index increased by 1.1%, and the ChiNext Index rose by 1.0%. The real estate sector (Shenwan) fell by 3.5% during the week [5][8]. - In terms of individual stocks, the top five gainers were *ST Yangguang (+10.2%), Daming City (+8.8%), Tibet City Investment (+5.0%), Nandu Property (+4.7%), and Guangming Real Estate (+4.7%). The top five losers included Huaxia Happiness (-29.8%), ST Zhongdi (-16.7%), China Wuyi (-15.8%), Rongsheng Development (-13.9%), and Caixin Development (-11.0%) [5][8]. Data Tracking New Housing Transactions - For the week of January 10-16, new housing transactions in 42 key cities totaled 1.45 million square meters, a week-on-week increase of 6.3%, but a year-on-year decrease of 32.9% [13]. - For January up to the week of January 16, new housing transactions totaled 3 million square meters, a month-on-month decrease of 32.2% and a year-on-year decrease of 40.7% [16]. Second-Hand Housing Transactions - For the week of January 10-16, second-hand housing transactions in 21 key cities totaled 2.16 million square meters, a week-on-week increase of 4.9%, but a year-on-year decrease of 9.2% [27]. - For January up to the week of January 16, second-hand housing transactions totaled 4.3 million square meters, a month-on-month decrease of 6.0% and a year-on-year decrease of 17.6% [30]. Industry News - The Ministry of Finance, the State Administration of Taxation, and the Ministry of Housing and Urban-Rural Development jointly announced new policies to extend personal income tax incentives for residents purchasing new homes [40]. - The central bank and the financial regulatory authority have lowered the minimum down payment ratio for commercial property loans to 30%, aimed at supporting inventory reduction and market revitalization [40]. - Various local policies have been introduced, such as Shanghai's support for converting existing commercial buildings into elderly care facilities and Shenzhen's "Housing and Entrepreneurship Support Plan" providing three years of tiered rent support [40]. Company Announcements - In December, the sales figures for major real estate companies were as follows: Yuexiu Real Estate at 8.996 billion (down 33.4% YoY), China Overseas Land & Investment at 1.99 billion (down 31.0% YoY), and China Resources Land at 41 billion (up 28.1% YoY) [42].