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19亿美元的91助手死了,但「手机助手」已经秽土转生
36氪· 2025-09-02 13:34
以下文章来源于爱范儿 ,作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 再见了,手机助手。 文 | 苏伟鸿 来源| 爱范儿(ID:ifanr) 封面来源 | IC photo 看到「 91助手下月全面停服」 这个话题,复杂心情油然而生。 就像阔别十年的老友传来最新消息,结果却是ta的死讯…… 不只91助手,还有同步推、iTools、豌豆荚、海马助手、PP助手……等等一系列在我脑海中死去已久的名字,忽然组团袭击了 我。 也只有体量大如91助手的轰然倒地,才能让我们意识到:十年过去,曾经风靡一时的「手机助手」,已经基本销声匿迹。 倒地之前,它值19亿美元 十几年前,我还在用iPad 2的时候,偶然在当时的纸质杂志上看到对iTools创始团队的专访。 那还是我第一次知道,除了难用到反人类的iTunes,还有这种第三方的苹果设备管理工具,不仅界面简洁明了,安装运行飞快, 还有不少iTunes之外的神奇功能。 比如,这些助手可以绕过App Store本地安装应用,也就是我们现在熟悉的「侧载」:比如原本要付费的应用,甚至是无法上架 App Store的神秘应用。 当时的我,简直像是打开了一扇新世界的大门。 侧载i ...
19亿美元的91助手死了,但“手机助手”已经秽土转生
Hu Xiu· 2025-09-01 12:56
Core Viewpoint - The decline of mobile assistant applications, once popular in the smartphone ecosystem, is highlighted by the demise of 91 Assistant, signaling a broader trend of obsolescence in this sector [2][48]. Group 1: Historical Context - Mobile assistants like 91 Assistant, iTools, and others were once essential tools for managing smartphones, especially in the early days of iOS and Android [3][4][9]. - The acquisition of 91 Wireless by Baidu for $1.9 billion in 2013 marked a significant moment in the mobile assistant landscape, but ultimately, Baidu's strategy did not align with the future of mobile applications [15][18]. - The mobile application market was once vibrant, characterized by intense competition among various mobile assistant platforms [13]. Group 2: Evolution of User Needs - As smartphones became more capable and independent, the need for desktop-based management tools diminished, leading to a shift towards cloud services and streaming [29][30]. - Users' attitudes towards app payments have evolved, with a growing willingness to pay for quality applications, reducing reliance on cracked or pirated apps [32]. Group 3: Current Landscape - The remaining mobile assistants, such as iTools and 爱思助手 (i4), have had to pivot their business models, focusing on niche services like device verification reports [38][41]. - The market for mobile assistants has contracted significantly, with many smaller players unable to adapt and thus ceasing operations [47]. - The rise of integrated features within smartphones, such as Apple's own verification tools, poses further challenges for existing mobile assistant applications [44]. Group 4: Future Outlook - The emergence of new types of "assistants" in technology suggests a shift in how users interact with devices, potentially leading to a new era where traditional mobile assistants become obsolete [51][55].
19 亿美元的 91 助手死了,但「手机助手」已经秽土转生
3 6 Ke· 2025-09-01 11:37
Core Insights - The decline of mobile assistant applications, exemplified by the shutdown of 91 Assistant, highlights the obsolescence of once-popular tools in the smartphone ecosystem [1][16][27] - The mobile assistant market, once thriving, has diminished due to the evolution of smartphone technology and user behavior, leading to a shift towards integrated solutions and cloud services [18][21][23] Group 1: Historical Context - Mobile assistants like 91 Assistant, iTools, and others were once essential for managing smartphones, especially in the early days of iOS and Android [4][9][11] - The acquisition of 91 Wireless by Baidu for $1.9 billion in 2013 marked a significant moment in the mobile assistant landscape, but ultimately, the sector did not evolve as expected [11][13] Group 2: Market Dynamics - The rise of cloud services and improved smartphone capabilities reduced the need for desktop-based management tools, leading to a decline in the relevance of mobile assistants [18][21] - Users have shifted towards paying for quality applications, diminishing the appeal of mobile assistants that facilitated piracy and sideloading [20][21] Group 3: Current Landscape - While many mobile assistants have ceased operations, some have adapted, such as Aisi Assistant, which now focuses on providing verification reports for second-hand devices [24][30] - The transition of Coolapk from an app market to a digital community illustrates how some players have successfully pivoted in response to market changes [25][27]