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抄底商业房产
经济观察报· 2025-07-12 04:40
Core Viewpoint - In major cities like Beijing and Shanghai, individuals and institutions with idle funds are increasingly seeking investment opportunities in the second-hand housing market, focusing on tenant stability, rental yield, and the surrounding living environment rather than just city or regional factors [2][5][9] Investment Trends - Investors like Li Kun are purchasing commercial properties, such as a ground-floor shop in Haidian District, Beijing, for 5 million yuan, with a unit price of approximately 70,000 yuan per square meter, while the residential average in the area is around 90,000 yuan per square meter [2][4] - The annual rental yield for Li Kun's property is estimated at around 4%, reflecting a stable demand for local services provided by such commercial properties [5][11] Market Dynamics - The competition among buyers is intense, leading to price fluctuations; for instance, a property in Zhongguancun was sold for 6.11 million yuan, a 110% premium over its assessed value [5][9] - In June, a commercial property in Shanghai sold for 25 million yuan, with a unit price below 10,000 yuan per square meter, indicating a strong potential for rental yield [7][9] Investment Opportunities - The current market presents unique investment opportunities characterized by a divergence in property prices and rental yields, with some properties showing significant rental yield increases as prices drop [9][11] - Investors are particularly interested in distressed assets, including properties from bankruptcy proceedings, which often see price reductions with each failed auction [10][11] Investment Criteria - Both individual and institutional investors are establishing systematic investment standards, focusing on core urban areas and evaluating the economic conditions of the surrounding regions [13][14] - The rental yield is a critical factor in investment decisions, with a focus on properties that can provide stable income despite market fluctuations [13][14]