2025年，二手消费正在完成从"闲置流转"到"生活方式投射"的转变。近日，转转集团发布《2025二手消 费年度洞察》（以下简称"报告"）。报告显示，05后群体已强势崛起，成为二手消费的新生力量。随着 循环经济在中国市场的持续渗透，二手消费正经历一场从"省钱工具"向"兴趣载体"的深刻蜕变，一种兼 具理性计算与感性满足的新消费哲学正在形成。 年轻一代正在夺取二手市场的话语权。转转数据显示，2025年平台05后用户增速超30%，05后的迅猛增 长，直接带动了平台消费风向的转变。报告指出，05后用户的交易行为呈现出鲜明的"兴趣导向"，他们 更热衷为潮流玩具、明星周边、乐器等"悦己消费"买单。在贝斯、谷子、明星小卡、毛绒挂件等兴趣类 商品交易用户中，05后用户占比超过50%。 值得注意的是，05后兴趣消费的热情同样体现在消费力上。报告显示，相较于2024年，05后人均交易客 单价同比增长20%，以明星周边为例，2025年交易订单增长800%。对于他们来说，二手平台不仅是"省 钱工具"，更是扩充兴趣库存、寻找稀缺好物的"寻宝地"。 从单一需求到生活全覆盖，循环经济正从传统刚需型消费转向当下新的消费生活方式。数据显示，20 ...

Core Insights - The second-hand market is becoming a key indicator of consumer trends, with gold, memory modules, and certain luxury goods expected to remain in the top five assets for value retention in 2025 [1] Group 1: Gold Recovery Business - The gold recovery business of the platform has seen a significant increase, with a 120% rise in consultation volume and a 150% increase in transaction orders since October of last year [1][3] - A notable transaction occurred on October 13, where a customer sold approximately 5 kilograms of gold bars for a total of 4.51 million yuan, indicating a strong interest from investors looking to capitalize on rising gold prices [3] - Customers selling gold are primarily motivated by three factors: reaching a psychological price point, liquidating idle jewelry due to rising prices, and immediate cash needs [3] Group 2: Future Market Trends - The gold recovery market is expected to remain robust in the short term, with predictions of continued growth over the next six months to a year [4] - The platform anticipates a 200% year-on-year increase in the overall trading price of memory modules by 2025, with DDR4 and DDR5 memory modules seeing price increases close to 300% [4] Group 3: Young Consumer Demographics - The second-hand market is experiencing rapid growth among younger consumers, particularly those born after 2005, with a growth rate exceeding 30% [5] - This demographic shows a strong preference for "interest-driven" purchases, favoring items like trendy toys, celebrity merchandise, and musical instruments, with over 50% of transactions in these categories coming from users born after 2005 [5]