二手消费

Search documents
中国二手消费,困在想象力?
Sou Hu Cai Jing· 2025-10-09 02:02
二手消费,在中国还是门好生意吗? 转转集团为其运营十年的C2C业务画上了句号。 官方发布的公告详细规划了"自由市场"业务的退出时间表: 9月24日关闭个人商品发布入口,9月29日关停交易服务,至10月31日,客服与售后通道关闭,业务彻底 下线。 放弃起家业务,并非一次主动的战略升级,更像是在激烈市场竞争下的一次防守性收缩。 当前的二手电商市场格局已然清晰。 一边是依托阿里巴巴生态,坐拥海量用户的C2C巨头闲鱼。 一边是深耕C2B2C模式并已在美股上市的爱回收。 此外,还有小红书正在虎视眈眈,试图通过种草模式进入二手市场。 事实上,即使是爱回收,也面临巨大压力。 这一模式曾是转转在2015年创立时的基石。 转转集团创始人兼CEO黄炜将此举定义为一次"艰难但必须坚定的选择"。 表面上看,爱回收母公司万物新生公布了2025年第二季度财报:营收创历史新高,达到49.9亿元,实现 上市以来首次季度盈利。 这是爱回收多年扩张后首次真正意义上的季度盈利,也被市场视为其商业模型逐步成熟的信号。 但同时,盈利的实现与国家政策红利密切相关。 2025年上半年,国家密集出台"以旧换新""数码焕新计划"等支持措施,地方政府也相继发放 ...
当年轻人走进二手市场:“买二手是年轻人更聪明的选择”
Zhong Guo Qing Nian Bao· 2025-10-02 12:04
8月26日,北京一家大型二手交易平台的线下商店内,年轻人们在琳琅满目的二手首饰前驻足挑选。有数据统 计,中国二手闲置物品交易规模在2020年时已突破万亿元,预计2025年将超3万亿元。某社交媒体平台上,"二 手"话题的浏览量高达6.8亿,讨论度达861.8万,将前来交换、买卖二手物品的年轻人相互连接。姚沐含/摄 北京初秋的午后,关亚飞坐在出租屋的阳台上给绿植浇水。她面前的8盆植物都是从一个线上二手 交易平台购得的,运用从卖家那儿习得的养护知识,一株秋海棠在她的照料下已经生长出花苞和新叶。 9月6日,北京一家大型二手交易平台的线下商店内,年轻人走过摆满二手奢侈品包的货架。近年来,随着二手 交易从"小众选择"走向"大众视野",不少运营更规范、品类更多元的二手商店陆续出现,受到消费者的欢迎。 李媛/摄 众多如关亚飞一样栖居于大城市的年轻人,正体验着二手生活。清华大学能源环境经济研究所等发 布的《2021中国闲置二手交易碳减排报告》显示,中国二手闲置物品交易规模在2020年时已突破万亿 元,预计2025年将超3万亿元。根据一家大型二手交易平台最近公布的数据显示,平台累计注册用户突 8月27日,北京顺义,关亚飞在家中测 ...
当年轻人走进二手市场
Zhong Guo Qing Nian Bao· 2025-10-02 00:59
8月26日,北京一家大型二手交易平台的线下商店内,年轻人们在琳琅满目的二手首饰前驻足挑选。有数据统 计,中国二手闲置物品交易规模在2020年时已突破万亿元,预计2025年将超3万亿元。某社交媒体平台上,"二 手"话题的浏览量高达6.8亿,讨论度达861.8万,将前来交换、买卖二手物品的年轻人相互连接。姚沐含/摄 中国青年报消息,北京初秋的午后,关亚飞坐在出租屋的阳台上给绿植浇水。她面前的8盆植物都是从 一个线上二手交易平台购得的,运用从卖家那儿习得的养护知识,一株秋海棠在她的照料下已经生长出 花苞和新叶。 热衷尝试新事物的关亚飞大学毕业后换过好几份工作,在不同的城市搬过4次家,现在与朋友住在北京 五环外一处两室一厅的出租屋里。从拇指大小的史努比摆件到占地面积较大的鹅绒沙发,她家中近八成 的物品都来源于二手市场。关亚飞从上高中时就开始在线上出售自己的闲置物品,大学毕业后,越来越 多的二手物品填充了她的生活。谈及买二手物品的原因,关亚飞表示,主要是经济实惠。原售价约3000 元的洗衣机,买二手的只需350元。在她看来,二手消费是种更智慧的生活态度,"当下社会很多物品的 价格都很'虚高',买二手是年轻人更聪明的选择 ...
转转官宣朱珠成为集团品牌代言人 推动二手消费新风尚
Yang Guang Wang· 2025-08-04 07:59
Core Viewpoint - The partnership between Zhu Zhu and Zhuanzhu Group aims to promote a new trend in second-hand consumption, enhancing brand awareness and accelerating the implementation of the "Hundred Categories, Thousand Products" strategy [1][3]. Group 1: Brand Collaboration - Zhu Zhu has been appointed as the brand ambassador for Zhuanzhu Group, aligning her public image of elegance, wisdom, and responsibility with the company's mission of sustainable resource circulation [2]. - Zhu Zhu advocates for low-carbon living and frequently shares creative ideas for repurposing second-hand items on her social media, establishing a strong ideological connection with Zhuanzhu's principles [2]. Group 2: Market Growth and Strategy - The second-hand consumption market is experiencing rapid growth due to the promotion of "dual carbon" goals and evolving consumer attitudes [3]. - Zhuanzhu Group has developed a marketplace ecosystem covering over a hundred categories, including second-hand mobile phones, 3C digital products, bags, watches, outdoor sports equipment, books, musical instruments, games, and photography equipment [2][3]. Group 3: Trust System and Quality Assurance - Zhuanzhu Group is focused on building a trust system for second-hand transactions, addressing key trust issues to ensure safe and efficient circulation [4]. - The company has established a proprietary quality inspection system, with nearly ten years of experience and over 200 patented technologies, enhancing its multi-category quality inspection capabilities [4]. - Zhuanzhu Group operates three quality inspection centers in Shenzhen, Chengdu, and Qingdao, employing over 2,000 quality inspectors and luxury goods appraisers to ensure thorough inspections of various product categories [4].
转转官宣朱珠成为集团品牌代言人
Xin Lang Ke Ji· 2025-08-04 05:57
Group 1 - The core viewpoint of the articles is that Zhu Zhu has been appointed as the brand ambassador for Zhuanzhuan Group, aiming to promote a new trend in second-hand consumption under the "Hundred Categories and Thousand Products" strategy [1][2] - Zhuanzhuan Group's CEO Huang Wei emphasized that Zhu Zhu's public image aligns with the company's mission of sustainability, as she advocates for environmental consciousness [1] - Zhu Zhu expressed her support for circular consumption, stating that good items deserve multiple lives, which resonates with Zhuanzhuan's corporate philosophy [1] Group 2 - The collaboration with Zhu Zhu is expected to enhance the implementation of the "Hundred Categories and Thousand Products" strategy, attracting more young users and female consumers to second-hand trading [2] - The partnership aims to break traditional perceptions of idle goods, accelerating the circulation and reuse of quality idle resources [2] - Zhuanzhuan Group has established a marketplace ecosystem covering over a hundred categories, including second-hand mobile phones, 3C digital products, bags, watches, outdoor sports, books, musical instruments, games, and photography equipment [1]