Core Insights - The article discusses the shift in investment strategies among young people in response to declining interest rates, highlighting the emergence of a new investment combination termed "New Three Golds" which includes money market funds, bond funds, and gold ETFs [1][2][9] Group 1: Interest Rate Trends - Major state-owned banks have collectively reduced the one-year fixed deposit interest rate to 0.95%, with some private banks offering rates as low as 1.15% for one-year deposits and below 1.3% for three-year deposits [1][2] - The decline in interest rates has led to a significant outflow of deposits from banks, with a reported decrease of 1.39 trillion yuan in household deposits in April, while non-bank deposits increased by 1.57 trillion yuan [2] Group 2: Investment Behavior of Young People - As of April 2025, 9.37 million individuals born in the 1990s and 2000s have adopted the "New Three Golds" investment strategy, which is becoming a standard for young investors [2] - Young investors are increasingly favoring bond funds due to their low volatility and stable returns, with a notable increase in the issuance of short-term bond funds [6][8] Group 3: Gold ETFs as a Safe Haven - Gold ETFs are viewed as a "safe haven" in the "New Three Golds" strategy, with a 206% year-on-year increase in user searches for gold on Alipay in Q1 of this year [6][7] - The total scale of gold ETFs in China reached 101.99 billion yuan by the end of Q1, reflecting a 185% increase compared to the previous year [6] Group 4: Changing Investment Mindset - The investment mindset among young people is shifting from seeking quick wealth to pursuing sustainable, small returns, as evidenced by an 88% year-on-year increase in users purchasing "fixed income+" funds [8] - Social media discussions around practical investment strategies indicate a strong demand for stable and flexible investment options among young investors [8][9]

Core Viewpoint - The article discusses the decline in deposit interest rates in China, leading to a shift in investment strategies among young people who are moving away from traditional savings to diversified investment options like money market funds, bond funds, and gold funds [5][7][21]. Summary by Sections Deposit Rate Decline - As of May 20, 2023, the one-year fixed deposit rate has fallen below 1%, and the interest on demand deposits has dropped to 0.05%. This trend is not limited to major banks but also includes small and medium-sized banks that previously attracted deposits with higher rates [5][6]. Shift in Investment Strategies - The decline in deposit interest rates has led many individuals, particularly younger generations, to abandon the traditional approach of saving in banks for interest. Instead, they are diversifying their investments into what is referred to as the "new three golds" (新三金), which includes money market funds, bond funds, and gold funds [7][8][21]. Case Studies - A case study of a young woman named Li Jing illustrates the impact of falling interest rates on personal savings. After saving 800,000 yuan, she realized that the declining interest rates meant her savings were effectively losing value due to inflation. This prompted her to explore alternative investment options [9][21]. - Another example includes a netizen who sold a property for over 4 million yuan and chose to invest 3.4 million yuan in short-term debt and money market funds, aiming for returns that exceed previous rental income [10]. Popularity of "New Three Golds" - The "new three golds" have gained traction among young investors, with data showing that as of April 2023, 9.37 million individuals from the post-90s and post-00s generations are investing in money market funds, bond funds, and gold funds simultaneously [11][21]. Investment Behavior and Mindset - Investors are increasingly focused on low-risk, inflation-beating returns. The bond fund community, referred to as "egg collectors" (收蛋人), has seen significant growth, with many individuals adopting a strategy of steady, small returns rather than high-risk investments [16][18]. - The article highlights a generational shift in financial attitudes, where young people prioritize financial security and risk management over traditional wealth accumulation methods [20][21]. Conclusion - The changing landscape of deposit rates and investment strategies reflects a broader trend among younger generations who are seeking more stable and diversified financial options. This shift is characterized by a focus on risk management and the desire for consistent, albeit smaller, returns [22].