与银行理财规模同步增长的，还有基金产品的规模。9月25日，中国证券投资基金业协会发布的数据显 示，截至2025年8月底，我国公募基金资产净值合计36.25万亿元，再创新高。这是我国公募基金总规模 今年以来第五次创下历史新高，也是公募基金规模首次突破36万亿元。 值得一提的是，自2024年9月底以来，公募基金规模持续增长。2024年12月底，公募基金规模达32.83万 亿元。2025年7月底，公募基金总规模突破35万亿元大关。与7月底相比，8月公募基金规模增长约1.2万 亿元。 国庆期间，家住西北某省会城市的张女士，申请提前支取10万元定期存款。近一年来，张女士的子女和 身边的朋友，通过理财都获得了不错的收益，这让张女士也有些动心，决定先用10万元存款"试试水"。 张女士的情况并非个例。"十四五"期间，中国居民理财观念经历了一场变革：银行理财规模突破30万亿 元，公募基金站上36万亿元新高，私募基金走向专业化。这组数字背后，是普通人从"唯存款"转向多元 配置的五年，是百姓财富观念重塑的五年。 理财、基金规模持续攀升 银行业理财登记托管中心此前发布的《中国银行业理财市场半年报告(2025年上)》显示，截至2025 ...

Core Insights - The phenomenon of "financial special forces" reflects the challenges faced by investors in the current low-interest-rate environment, where high-frequency trading among various financial products yields minimal returns [1][2][4] - The shift from single-asset investments to diversified asset allocation is becoming increasingly important as investors seek stability and growth in their portfolios [1][6][12] Group 1: Financial Market Trends - The decline in bank deposit interest rates has led to a surge in bank wealth management products, with many investors transitioning from traditional savings to wealth management strategies [2][6] - The average performance benchmark for open-ended wealth management products decreased by 0.03 percentage points to 2.27%, while closed-end products saw a decline of 0.04 percentage points to 2.51% [4][5] - The bond market has been experiencing a weak and volatile trend, contributing to a general decline in wealth management product yields since July [4][5] Group 2: Investment Strategies - The "new three golds" investment strategy, which combines money market funds, bond funds, and gold ETFs, is gaining popularity among younger investors seeking a balanced approach to risk and return [1][7][12] - The allocation strategy for the "new three golds" typically involves 30%-40% in money market funds, 40%-50% in bond funds, and 10%-20% in gold ETFs, allowing for flexibility based on individual risk tolerance [8][10] - The "new three golds" approach has shown potential for higher returns compared to traditional fixed deposits, with estimates suggesting an additional earning of 1,500 to 3,500 yuan on a 100,000 yuan investment over a year [10][11] Group 3: Market Adaptation - The concept of diversified asset allocation is becoming mainstream among ordinary investors, moving beyond high-net-worth individuals to the general public [6][12] - The "Watanabe Wife" investment model from Japan, which emphasizes overseas investments and diversified asset allocation, is being adopted in China as a response to the low-interest-rate environment [6][12] - Recent market dynamics have led to a shift in investment preferences, with many young investors replacing gold ETFs with more growth-oriented index funds or actively managed equity funds [11][12]

Core Insights - The phenomenon of "financial special forces" reflects the challenges faced by investors in the current low-interest-rate environment, where high-frequency trading among various financial products yields minimal returns [1][2][4] - The shift from single-asset investments to diversified asset allocation is becoming increasingly important as investors seek stability and growth in their portfolios [1][6][12] Group 1: Market Trends - The decline in bank deposit interest rates has led to a surge in bank wealth management products, with many investors transitioning from traditional savings to wealth management strategies [2][6] - The average performance benchmark for open-ended wealth management products decreased by 0.03 percentage points to 2.27%, while closed-end products saw a drop of 0.04 percentage points to 2.51% [4][5] Group 2: Investment Strategies - The "new three golds" strategy, which combines money market funds, bond funds, and gold ETFs, is gaining popularity among younger investors as a balanced approach to wealth management [7][8][10] - Different asset allocation models are being proposed, such as conservative, balanced, and aggressive configurations, to cater to varying risk appetites among investors [8][11] Group 3: Performance and Expectations - Investors are experiencing anxiety over the performance of wealth management products, with reports of significant declines in returns, particularly for products that initially offered high yields [4][5] - The overall yield for wealth management products is expected to trend downward due to falling bond yields and the maturation of previously high-yield assets [5][10]

Core Viewpoint - The trend among young investors is shifting towards a new investment strategy termed "New Three Golds," which consists of a combination of money market funds, bond funds, and gold funds, as a response to low interest rates and the desire for stable yet higher returns compared to traditional savings methods [1]. Group 1: Money Market Funds - Money market funds serve as a "cash manager" that ensures liquidity, investing in short-term, high-credit-quality bonds, thus presenting very low risk [2]. - Despite historically low average returns, money market funds still offer better yields compared to regular savings accounts and some fixed-term deposits [2]. Group 2: Bond Funds - Bond funds act as a "ballast" for stable returns, benefiting directly from declining interest rates, as bond prices move inversely to market rates [3]. - These funds primarily invest in government bonds, financial bonds, and corporate bonds, providing clear sources of interest income and capital appreciation, with lower volatility compared to equity funds [3]. - Over the long term, bond fund returns may fluctuate but generally show an upward trend, making them suitable for risk-averse investors [3]. Group 3: Gold Funds - Gold funds function as a "stabilizer" against inflation, with rising gold prices driven by increasing global uncertainties and geopolitical conflicts [4]. - They offer ordinary investors a low-cost, efficient way to participate in gold investments, allowing for flexible buying and selling based on market conditions [4]. - As of the end of April, 9.37 million individuals born in the 1990s and 2000s held money market funds, bond funds, and gold funds simultaneously on Alipay, indicating a significant shift in wealth perception among young people [4].

Group 1 - The term "收蛋" (collecting eggs) has become popular among young investors, referring to the gains from bond funds, where each 0.01% net value fluctuation is considered "an egg" [2][3] - Young investors are shifting their focus to bond funds and other stable financial products due to declining bank interest rates, indicating a more rational and diversified investment approach [3][12] - Major banks have collectively reduced their one-year fixed deposit rates to 0.95%, with some banks lowering rates for three-year fixed deposits to as low as 1.75%, making it difficult to find products with rates above 2% [5][7][11] Group 2 - The trend of "新三金" (new three golds), which includes money market funds, bond funds, and gold funds, is gaining traction among young investors as a new investment strategy [12][21] - Gold ETFs have provided returns of nearly 9% this year, highlighting their appeal as a hedge against inflation, although recent fluctuations in gold prices have posed risks for new investors [21] - The decline in deposit rates and asset management product yields is expected to enhance the attractiveness of the financial and capital markets, prompting investors to balance risk and return in their asset allocation [21]

Core Insights - The LABUBU toy has become a marketing tool for banks to attract new customers and deposits, with significant demand in the secondary market where prices have surged over 600% [2][3] - Recent interest rate cuts have led to a "migration" of deposits, as customers seek better returns amid declining savings rates [4][8] - The banking sector is responding to these challenges by offering innovative products and lower fees to retain and attract customers [6][7] Group 1: LABUBU Marketing Strategy - Ping An Bank's initiative to offer LABUBU blind boxes for new customers depositing 50,000 yuan has generated substantial interest, leading to a surge in customer inquiries [2][3] - The LABUBU toy's popularity is evident, with a unique piece selling for 1.08 million yuan at an auction, highlighting its value in the market [3] Group 2: Deposit Migration and Interest Rates - In June, banks have lowered deposit rates significantly, with one-year fixed deposit rates dropping below 1%, prompting customers to reconsider their savings strategies [4][11] - In April 2025, there was a notable outflow of 1.39 trillion yuan in household deposits, indicating a shift in customer behavior towards seeking higher returns [4][9] Group 3: Financial Product Innovations - Financial institutions are introducing lower management fees and innovative products, such as monthly dividend-paying investment options, to attract customers [6][7] - The trend of "fixed income + gold" products is gaining traction, with a significant portion of funds allocated to fixed income assets and a small percentage to gold-related investments [7][12] Group 4: Investment Strategies and Market Trends - The concept of "new three golds" (money market funds, bond funds, and gold funds) is becoming popular among younger investors, reflecting a shift in investment strategies [9][12] - Experts suggest that investors should adopt a diversified approach to manage risks while seeking stable returns, emphasizing the importance of asset allocation [13]

Core Viewpoint - The recent decline in deposit rates among major state-owned banks has led to a shift in consumer behavior, with many opting to move their funds into alternative investment vehicles rather than renewing deposits [1][3]. Group 1: Deposit Rate Trends - Major state-owned banks have seen their one-year fixed deposit rates drop below 1%, while the interest rate for demand deposits has fallen to as low as 0.05% [1]. - In April 2025, household deposits decreased by 1.39 trillion yuan, while deposits in non-bank financial institutions increased by 1.57 trillion yuan, reflecting a shift in financial management strategies [3][4]. Group 2: Changing Investment Preferences - A new trend termed "new three golds" has emerged among younger generations, with 9.37 million individuals from the post-90s and post-00s generations diversifying their investments into money market funds, bond funds, and gold funds [6]. - Young investors are increasingly favoring flexible investment options like Yu'ebao, which offers similar returns to bank deposits but with greater liquidity [6]. Group 3: Investment Strategies and Community Engagement - Investors are encouraged to adopt a diversified approach to asset allocation, with recommendations to allocate funds in a 3:5:2 ratio among money market funds, bond funds, and gold funds to mitigate risks [8]. - The low-interest-rate environment has spurred a surge in financial literacy, with many individuals participating in online communities to share investment experiences and strategies [8][9].

Core Viewpoint - The recent reduction in Loan Prime Rate (LPR) has led to a simultaneous decrease in deposit rates across various banks, with many banks' one-year deposit rates falling below 1% for the first time, prompting a shift in savings behavior towards financial products like funds and gold [1][3][4]. Group 1: Deposit Rate Adjustments - Major state-owned banks and joint-stock banks have announced reductions in deposit rates, with city commercial banks following suit, resulting in a loss of competitive advantage in deposit rates [2][3]. - Specific adjustments include Ningbo Bank's new rates of 0.8% for 3-month deposits and 1.25% for 1-year deposits, and Shanghai Bank's rates of 0.7% for 3-month and 1.15% for 1-year deposits [3]. - The overall decline in deposit rates is seen as a strategic move by banks to lower funding costs and enhance profitability, while also encouraging a shift of funds towards non-deposit financial products [4]. Group 2: Interest Rate Inversion - Some banks are experiencing an "inversion" in interest rates, where longer-term deposit rates are lower than shorter-term rates, indicating a strategic shift in response to market conditions [5][6]. - This inversion reflects banks' expectations of further declines in deposit rates and a need to attract short-term deposits to manage liquidity pressures [7]. Group 3: Shift in Savings Behavior - With the decline in deposit rates, many savers, particularly younger individuals, are turning to alternative investment options such as money market funds, bond funds, and gold funds, collectively referred to as the "new three golds" [1][9]. - Data from Alipay indicates that 9.37 million individuals from the '90s and '00s generations are investing in these financial products, highlighting a significant shift in investment preferences [9]. - Financial experts suggest that while these alternatives may offer better returns, investors should consider the associated risks and maintain a diversified portfolio to mitigate potential volatility [10].

Core Insights - The article discusses the shift in investment strategies among young people in response to declining interest rates, highlighting the emergence of a new investment combination termed "New Three Golds" which includes money market funds, bond funds, and gold ETFs [1][2][9] Group 1: Interest Rate Trends - Major state-owned banks have collectively reduced the one-year fixed deposit interest rate to 0.95%, with some private banks offering rates as low as 1.15% for one-year deposits and below 1.3% for three-year deposits [1][2] - The decline in interest rates has led to a significant outflow of deposits from banks, with a reported decrease of 1.39 trillion yuan in household deposits in April, while non-bank deposits increased by 1.57 trillion yuan [2] Group 2: Investment Behavior of Young People - As of April 2025, 9.37 million individuals born in the 1990s and 2000s have adopted the "New Three Golds" investment strategy, which is becoming a standard for young investors [2] - Young investors are increasingly favoring bond funds due to their low volatility and stable returns, with a notable increase in the issuance of short-term bond funds [6][8] Group 3: Gold ETFs as a Safe Haven - Gold ETFs are viewed as a "safe haven" in the "New Three Golds" strategy, with a 206% year-on-year increase in user searches for gold on Alipay in Q1 of this year [6][7] - The total scale of gold ETFs in China reached 101.99 billion yuan by the end of Q1, reflecting a 185% increase compared to the previous year [6] Group 4: Changing Investment Mindset - The investment mindset among young people is shifting from seeking quick wealth to pursuing sustainable, small returns, as evidenced by an 88% year-on-year increase in users purchasing "fixed income+" funds [8] - Social media discussions around practical investment strategies indicate a strong demand for stable and flexible investment options among young investors [8][9]

Core Viewpoint - The article discusses the decline in deposit interest rates in China, leading to a shift in investment strategies among young people who are moving away from traditional savings to diversified investment options like money market funds, bond funds, and gold funds [5][7][21]. Summary by Sections Deposit Rate Decline - As of May 20, 2023, the one-year fixed deposit rate has fallen below 1%, and the interest on demand deposits has dropped to 0.05%. This trend is not limited to major banks but also includes small and medium-sized banks that previously attracted deposits with higher rates [5][6]. Shift in Investment Strategies - The decline in deposit interest rates has led many individuals, particularly younger generations, to abandon the traditional approach of saving in banks for interest. Instead, they are diversifying their investments into what is referred to as the "new three golds" (新三金), which includes money market funds, bond funds, and gold funds [7][8][21]. Case Studies - A case study of a young woman named Li Jing illustrates the impact of falling interest rates on personal savings. After saving 800,000 yuan, she realized that the declining interest rates meant her savings were effectively losing value due to inflation. This prompted her to explore alternative investment options [9][21]. - Another example includes a netizen who sold a property for over 4 million yuan and chose to invest 3.4 million yuan in short-term debt and money market funds, aiming for returns that exceed previous rental income [10]. Popularity of "New Three Golds" - The "new three golds" have gained traction among young investors, with data showing that as of April 2023, 9.37 million individuals from the post-90s and post-00s generations are investing in money market funds, bond funds, and gold funds simultaneously [11][21]. Investment Behavior and Mindset - Investors are increasingly focused on low-risk, inflation-beating returns. The bond fund community, referred to as "egg collectors" (收蛋人), has seen significant growth, with many individuals adopting a strategy of steady, small returns rather than high-risk investments [16][18]. - The article highlights a generational shift in financial attitudes, where young people prioritize financial security and risk management over traditional wealth accumulation methods [20][21]. Conclusion - The changing landscape of deposit rates and investment strategies reflects a broader trend among younger generations who are seeking more stable and diversified financial options. This shift is characterized by a focus on risk management and the desire for consistent, albeit smaller, returns [22].