Core Viewpoint - The trend among young investors is shifting towards a new investment strategy termed "New Three Golds," which consists of a combination of money market funds, bond funds, and gold funds, as a response to low interest rates and the desire for stable yet higher returns compared to traditional savings methods [1]. Group 1: Money Market Funds - Money market funds serve as a "cash manager" that ensures liquidity, investing in short-term, high-credit-quality bonds, thus presenting very low risk [2]. - Despite historically low average returns, money market funds still offer better yields compared to regular savings accounts and some fixed-term deposits [2]. Group 2: Bond Funds - Bond funds act as a "ballast" for stable returns, benefiting directly from declining interest rates, as bond prices move inversely to market rates [3]. - These funds primarily invest in government bonds, financial bonds, and corporate bonds, providing clear sources of interest income and capital appreciation, with lower volatility compared to equity funds [3]. - Over the long term, bond fund returns may fluctuate but generally show an upward trend, making them suitable for risk-averse investors [3]. Group 3: Gold Funds - Gold funds function as a "stabilizer" against inflation, with rising gold prices driven by increasing global uncertainties and geopolitical conflicts [4]. - They offer ordinary investors a low-cost, efficient way to participate in gold investments, allowing for flexible buying and selling based on market conditions [4]. - As of the end of April, 9.37 million individuals born in the 1990s and 2000s held money market funds, bond funds, and gold funds simultaneously on Alipay, indicating a significant shift in wealth perception among young people [4].

Group 1 - The term "收蛋" (collecting eggs) has become popular among young investors, referring to the gains from bond funds, where each 0.01% net value fluctuation is considered "an egg" [2][3] - Young investors are shifting their focus to bond funds and other stable financial products due to declining bank interest rates, indicating a more rational and diversified investment approach [3][12] - Major banks have collectively reduced their one-year fixed deposit rates to 0.95%, with some banks lowering rates for three-year fixed deposits to as low as 1.75%, making it difficult to find products with rates above 2% [5][7][11] Group 2 - The trend of "新三金" (new three golds), which includes money market funds, bond funds, and gold funds, is gaining traction among young investors as a new investment strategy [12][21] - Gold ETFs have provided returns of nearly 9% this year, highlighting their appeal as a hedge against inflation, although recent fluctuations in gold prices have posed risks for new investors [21] - The decline in deposit rates and asset management product yields is expected to enhance the attractiveness of the financial and capital markets, prompting investors to balance risk and return in their asset allocation [21]

Core Insights - The LABUBU toy has become a marketing tool for banks to attract new customers and deposits, with significant demand in the secondary market where prices have surged over 600% [2][3] - Recent interest rate cuts have led to a "migration" of deposits, as customers seek better returns amid declining savings rates [4][8] - The banking sector is responding to these challenges by offering innovative products and lower fees to retain and attract customers [6][7] Group 1: LABUBU Marketing Strategy - Ping An Bank's initiative to offer LABUBU blind boxes for new customers depositing 50,000 yuan has generated substantial interest, leading to a surge in customer inquiries [2][3] - The LABUBU toy's popularity is evident, with a unique piece selling for 1.08 million yuan at an auction, highlighting its value in the market [3] Group 2: Deposit Migration and Interest Rates - In June, banks have lowered deposit rates significantly, with one-year fixed deposit rates dropping below 1%, prompting customers to reconsider their savings strategies [4][11] - In April 2025, there was a notable outflow of 1.39 trillion yuan in household deposits, indicating a shift in customer behavior towards seeking higher returns [4][9] Group 3: Financial Product Innovations - Financial institutions are introducing lower management fees and innovative products, such as monthly dividend-paying investment options, to attract customers [6][7] - The trend of "fixed income + gold" products is gaining traction, with a significant portion of funds allocated to fixed income assets and a small percentage to gold-related investments [7][12] Group 4: Investment Strategies and Market Trends - The concept of "new three golds" (money market funds, bond funds, and gold funds) is becoming popular among younger investors, reflecting a shift in investment strategies [9][12] - Experts suggest that investors should adopt a diversified approach to manage risks while seeking stable returns, emphasizing the importance of asset allocation [13]

Core Viewpoint - The recent decline in deposit rates among major state-owned banks has led to a shift in consumer behavior, with many opting to move their funds into alternative investment vehicles rather than renewing deposits [1][3]. Group 1: Deposit Rate Trends - Major state-owned banks have seen their one-year fixed deposit rates drop below 1%, while the interest rate for demand deposits has fallen to as low as 0.05% [1]. - In April 2025, household deposits decreased by 1.39 trillion yuan, while deposits in non-bank financial institutions increased by 1.57 trillion yuan, reflecting a shift in financial management strategies [3][4]. Group 2: Changing Investment Preferences - A new trend termed "new three golds" has emerged among younger generations, with 9.37 million individuals from the post-90s and post-00s generations diversifying their investments into money market funds, bond funds, and gold funds [6]. - Young investors are increasingly favoring flexible investment options like Yu'ebao, which offers similar returns to bank deposits but with greater liquidity [6]. Group 3: Investment Strategies and Community Engagement - Investors are encouraged to adopt a diversified approach to asset allocation, with recommendations to allocate funds in a 3:5:2 ratio among money market funds, bond funds, and gold funds to mitigate risks [8]. - The low-interest-rate environment has spurred a surge in financial literacy, with many individuals participating in online communities to share investment experiences and strategies [8][9].

Core Viewpoint - The recent reduction in Loan Prime Rate (LPR) has led to a simultaneous decrease in deposit rates across various banks, with many banks' one-year deposit rates falling below 1% for the first time, prompting a shift in savings behavior towards financial products like funds and gold [1][3][4]. Group 1: Deposit Rate Adjustments - Major state-owned banks and joint-stock banks have announced reductions in deposit rates, with city commercial banks following suit, resulting in a loss of competitive advantage in deposit rates [2][3]. - Specific adjustments include Ningbo Bank's new rates of 0.8% for 3-month deposits and 1.25% for 1-year deposits, and Shanghai Bank's rates of 0.7% for 3-month and 1.15% for 1-year deposits [3]. - The overall decline in deposit rates is seen as a strategic move by banks to lower funding costs and enhance profitability, while also encouraging a shift of funds towards non-deposit financial products [4]. Group 2: Interest Rate Inversion - Some banks are experiencing an "inversion" in interest rates, where longer-term deposit rates are lower than shorter-term rates, indicating a strategic shift in response to market conditions [5][6]. - This inversion reflects banks' expectations of further declines in deposit rates and a need to attract short-term deposits to manage liquidity pressures [7]. Group 3: Shift in Savings Behavior - With the decline in deposit rates, many savers, particularly younger individuals, are turning to alternative investment options such as money market funds, bond funds, and gold funds, collectively referred to as the "new three golds" [1][9]. - Data from Alipay indicates that 9.37 million individuals from the '90s and '00s generations are investing in these financial products, highlighting a significant shift in investment preferences [9]. - Financial experts suggest that while these alternatives may offer better returns, investors should consider the associated risks and maintain a diversified portfolio to mitigate potential volatility [10].

齐鲁晚报·齐鲁壹点记者 尹睿 5月下旬的一个工作日，90后白领李先生打开手机理财APP，将刚到账的工资分成三部分：一半转入余额宝，三分之一买入短债基金，剩 下的资金则趁着黄金价格回调加仓了黄金ETF。"现在一年期定存利率跌破1%，10万块存一年利息还不够买一双限量版运动鞋。" 他告诉 记者，身边玩理财的朋友最近都在讨论自己的"新三金"组合，"货币基金保流动性，债基赚稳健收益，黄金用来抗通胀，这搭配比存银行 靠谱多了。" 轻人的社交新潮流。数据显示，截至4月底，在蚂蚁财富平台上的债基"收蛋人"超过1600万。 利率跌破1%，937万年轻人攒起"新三金" 5月20日，工、农、中、建等六大国有银行集体将一年期定存利率降至0.95%，活期利率更是低至0.05%。股份制银行迅速跟进，中信、 兴业等行一年期定存利率仅1.15%，三年期定存利率跌破1.3%。曾被储户疯抢的大额存单也风光不再，以招商银行为例，目前招行两年 期大额存单利率仅1.4%，较去年同期"腰斩"。 "以前抢3%的大额存单像抢演唱会门票，现在连民营银行的存款利率也只有不到1.7%了。"储户张先生向记者表示，他刚把三分之一的银 行存款转投到支付宝的稳健理财组 ...

Core Viewpoint - The article discusses the decline in deposit interest rates in China, leading to a shift in investment strategies among young people who are moving away from traditional savings to diversified investment options like money market funds, bond funds, and gold funds [5][7][21]. Summary by Sections Deposit Rate Decline - As of May 20, 2023, the one-year fixed deposit rate has fallen below 1%, and the interest on demand deposits has dropped to 0.05%. This trend is not limited to major banks but also includes small and medium-sized banks that previously attracted deposits with higher rates [5][6]. Shift in Investment Strategies - The decline in deposit interest rates has led many individuals, particularly younger generations, to abandon the traditional approach of saving in banks for interest. Instead, they are diversifying their investments into what is referred to as the "new three golds" (新三金), which includes money market funds, bond funds, and gold funds [7][8][21]. Case Studies - A case study of a young woman named Li Jing illustrates the impact of falling interest rates on personal savings. After saving 800,000 yuan, she realized that the declining interest rates meant her savings were effectively losing value due to inflation. This prompted her to explore alternative investment options [9][21]. - Another example includes a netizen who sold a property for over 4 million yuan and chose to invest 3.4 million yuan in short-term debt and money market funds, aiming for returns that exceed previous rental income [10]. Popularity of "New Three Golds" - The "new three golds" have gained traction among young investors, with data showing that as of April 2023, 9.37 million individuals from the post-90s and post-00s generations are investing in money market funds, bond funds, and gold funds simultaneously [11][21]. Investment Behavior and Mindset - Investors are increasingly focused on low-risk, inflation-beating returns. The bond fund community, referred to as "egg collectors" (收蛋人), has seen significant growth, with many individuals adopting a strategy of steady, small returns rather than high-risk investments [16][18]. - The article highlights a generational shift in financial attitudes, where young people prioritize financial security and risk management over traditional wealth accumulation methods [20][21]. Conclusion - The changing landscape of deposit rates and investment strategies reflects a broader trend among younger generations who are seeking more stable and diversified financial options. This shift is characterized by a focus on risk management and the desire for consistent, albeit smaller, returns [22].

Core Viewpoint - The article discusses the decline of traditional savings methods in light of falling interest rates, leading to a shift towards alternative investment strategies among younger individuals, particularly the "New Three Golds" approach, which includes money market funds, bond funds, and gold funds [5][8][32]. Group 1: Decline of Traditional Savings - One-year fixed deposit rates have fallen below 1%, and even demand deposit rates have dropped to 0.05%, prompting a widespread reduction in savings interest rates across banks [5][6]. - The trend of "deposit special forces" is fading as more individuals realize that traditional savings are no longer effective, with many opting to diversify their investments instead [8][9]. Group 2: Shift to Alternative Investments - Young individuals are increasingly turning to the "New Three Golds" strategy, which involves allocating funds into money market funds, bond funds, and gold funds to mitigate risks and achieve better returns [8][18]. - Data from Ant Financial indicates that as of the end of April, 9.37 million individuals from the post-90s and post-00s generations have simultaneously invested in money market funds, bond funds, and gold funds, highlighting the growing popularity of this investment strategy [18][21]. Group 3: Investment Behavior and Mindset - Investors are seeking low-risk, inflation-beating, and higher-yield alternatives to traditional bank deposits, with bond funds and gold being the most frequently mentioned options [18][32]. - The article illustrates a generational shift in financial attitudes, where younger individuals prioritize risk management and diversified investment strategies over traditional savings methods [32][38].

Core Viewpoint - The article discusses the significant decline in deposit interest rates in China, leading to a shift in investment strategies among young people who are moving away from traditional bank savings to alternative investment options like money market funds, bond funds, and gold funds [2][3][4]. Group 1: Decline in Deposit Rates - As of May 20, 2023, the one-year fixed deposit rate has fallen below 1%, and the interest rate for demand deposits has dropped to 0.05% [2]. - The trend of decreasing deposit rates is not limited to large banks; even small and medium-sized banks that previously attracted deposits with high rates are now lowering their rates [2]. - The decline in deposit rates has sparked discussions on social media about the ineffectiveness of traditional savings, with many realizing that the interest earned may not even cover travel expenses [2][3]. Group 2: Shift to Alternative Investments - Young individuals are increasingly abandoning the idea of earning interest from bank deposits, opting instead to diversify their savings into what is referred to as the "new three golds"—money market funds, bond funds, and gold funds [3][4]. - The "new three golds" have gained popularity as they are perceived to offer lower risk, better returns than bank deposits, and the potential to outpace inflation [11][12]. - Data from Ant Financial indicates that as of the end of April, 9.37 million individuals born in the 1990s and 2000s have simultaneously invested in money market funds, bond funds, and gold funds, indicating a growing trend [12]. Group 3: Individual Experiences and Strategies - A case study of an individual named Li Jing illustrates the frustration of watching savings diminish due to low interest rates, prompting her to explore alternative investment options [5]. - Another individual, Zhao Qi, has adopted a strategy of investing heavily in bond funds, which he refers to as "collecting eggs," highlighting the stability and long-term benefits of such investments compared to traditional savings [18][21]. - Zhao Qi's experience reflects a broader trend where individuals are forming communities to share investment strategies and support each other in navigating the changing financial landscape [26]. Group 4: Changing Financial Mindset - The article notes a generational shift in financial attitudes, where younger individuals prioritize risk management and diversified investments over traditional savings methods [28][30]. - The concept of "new three golds" symbolizes a proactive approach to personal finance, contrasting with the previous reliance on bank deposits and real estate for wealth accumulation [29]. - This evolving mindset emphasizes the importance of having a financial safety net and the ability to withstand economic uncertainties, leading to a more cautious yet strategic approach to investing [30].