（来源：经济日报） 转自：经济日报 姜伟表示，2025年，江苏创新构建了"江苏市场监管政企协作守护品牌机制"，目前已吸纳87家维权需求迫切、侵权问题高发的企业加入，覆盖食品制造业、 通用设备制造业、医药制造业、纺织业及软件和信息技术服务业等重点行业领域。截至11月底，该机制已收到成员企业维权诉求36件，完成纠纷调解8件、 办结诉求21件，帮助徐工集团等12家企业挽回经济损失累计3800余万元，切实维护了企业合法权益，营造了公平竞争的市场环境。（经济日报记者 孙庆 坤） 2月6日市场监管总局召开2025年知识产权执法情况专题新闻发布会，江苏省市场监督管理局副局长姜伟介绍了江苏在知识产权执法领域开展政企协作的成 果。 ...

Core Insights - The article highlights the increasing complexity of trademark infringement cases in China, with a focus on the establishment of a collaborative mechanism between government and enterprises to enhance intellectual property protection [1][3]. Group 1: Trademark Infringement Trends - Trademark infringement cases are showing new trends characterized by chain-like, cross-regional, and digital behaviors [2]. - The "Jimi Nut" trademark infringement case involved a network of related companies selling counterfeit products across major e-commerce platforms, indicating a shift towards cross-regional operations [2]. - Digital transactions are complicating enforcement efforts, as infringers utilize social media and private channels to evade detection [2]. Group 2: Government-Enterprise Collaboration - The "Guarding Brands" collaborative mechanism has been established to empower enterprises to actively protect their trademark rights and assist regulatory bodies in evidence collection [3]. - The mechanism has already included 60 companies, emphasizing the need for a cooperative approach to effectively combat infringement [3]. - Successful cases, such as the "Jimi Nut" infringement, demonstrate the effectiveness of this collaboration in identifying and addressing trademark violations [3]. Group 3: Equal Protection for Foreign Brands - China's market regulatory authorities provide equal protection for both domestic and foreign trademark holders, fostering a favorable environment for foreign enterprises [4]. - Recent enforcement actions have targeted counterfeit products from well-known foreign brands, including Nike and Hilton, highlighting the commitment to protecting international trademarks [4]. Group 4: Technological Empowerment in Enforcement - The introduction of advanced technologies is enhancing the precision of enforcement actions against trademark infringement [5][7]. - Companies like JD.com and Huawei are implementing AI and comprehensive brand protection systems to proactively identify and manage risks associated with counterfeit products [6][7]. - Regulatory bodies are utilizing cloud collaboration and big data analysis to improve evidence collection and tracking of infringing activities, leading to more effective enforcement outcomes [7].

Group 1 - The "Guarding Brands" government-enterprise cooperation mechanism has been established to enhance intellectual property protection and combat infringement, with Vatti Holdings being one of the selected members [2][3] - A total of 60 leading brands from various industries, including Huawei, Moutai, and Procter & Gamble, have been included in the first batch, highlighting the recognition of Vatti's market influence in the kitchen appliance sector [2][3] - The mechanism aims to create a collaborative environment for brand protection, allowing companies like Vatti to receive more efficient support in protecting their intellectual property rights [3][4] Group 2 - The inclusion of Vatti and other companies from Guangdong in the mechanism emphasizes the region's role as a hub for intellectual property innovation and protection [3] - The new mechanism addresses previous challenges faced by companies in protecting their rights, such as difficulties in evidence collection and inter-regional enforcement coordination [3] - Vatti's participation signifies a commitment to maintaining market order and enhancing consumer trust in product quality, contributing to China's transition from a "big brand country" to a "strong brand country" [4]