Core Insights - The article highlights the increasing complexity of trademark infringement cases in China, with a focus on the establishment of a collaborative mechanism between government and enterprises to enhance intellectual property protection [1][3]. Group 1: Trademark Infringement Trends - Trademark infringement cases are showing new trends characterized by chain-like, cross-regional, and digital behaviors [2]. - The "Jimi Nut" trademark infringement case involved a network of related companies selling counterfeit products across major e-commerce platforms, indicating a shift towards cross-regional operations [2]. - Digital transactions are complicating enforcement efforts, as infringers utilize social media and private channels to evade detection [2]. Group 2: Government-Enterprise Collaboration - The "Guarding Brands" collaborative mechanism has been established to empower enterprises to actively protect their trademark rights and assist regulatory bodies in evidence collection [3]. - The mechanism has already included 60 companies, emphasizing the need for a cooperative approach to effectively combat infringement [3]. - Successful cases, such as the "Jimi Nut" infringement, demonstrate the effectiveness of this collaboration in identifying and addressing trademark violations [3]. Group 3: Equal Protection for Foreign Brands - China's market regulatory authorities provide equal protection for both domestic and foreign trademark holders, fostering a favorable environment for foreign enterprises [4]. - Recent enforcement actions have targeted counterfeit products from well-known foreign brands, including Nike and Hilton, highlighting the commitment to protecting international trademarks [4]. Group 4: Technological Empowerment in Enforcement - The introduction of advanced technologies is enhancing the precision of enforcement actions against trademark infringement [5][7]. - Companies like JD.com and Huawei are implementing AI and comprehensive brand protection systems to proactively identify and manage risks associated with counterfeit products [6][7]. - Regulatory bodies are utilizing cloud collaboration and big data analysis to improve evidence collection and tracking of infringing activities, leading to more effective enforcement outcomes [7].

Group 1 - The "Guarding Brands" government-enterprise cooperation mechanism has been established to enhance intellectual property protection and combat infringement, with Vatti Holdings being one of the selected members [2][3] - A total of 60 leading brands from various industries, including Huawei, Moutai, and Procter & Gamble, have been included in the first batch, highlighting the recognition of Vatti's market influence in the kitchen appliance sector [2][3] - The mechanism aims to create a collaborative environment for brand protection, allowing companies like Vatti to receive more efficient support in protecting their intellectual property rights [3][4] Group 2 - The inclusion of Vatti and other companies from Guangdong in the mechanism emphasizes the region's role as a hub for intellectual property innovation and protection [3] - The new mechanism addresses previous challenges faced by companies in protecting their rights, such as difficulties in evidence collection and inter-regional enforcement coordination [3] - Vatti's participation signifies a commitment to maintaining market order and enhancing consumer trust in product quality, contributing to China's transition from a "big brand country" to a "strong brand country" [4]