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从“泡面盖”到生产工具:Kindle退场两年 国产电纸书重塑市场生态
Hua Xia Shi Bao· 2025-06-28 11:37
Core Viewpoint - The e-book market in China is experiencing significant growth despite the exit of Kindle, with projections indicating a nearly 50% increase in sales of e-paper tablets in 2024, surpassing 1.83 million units. E-books have evolved into multifunctional productivity tools, but they face competition from AI-driven devices that threaten their traditional advantages [1][2]. Group 1: Market Growth and Trends - The e-book market is expected to become the third major terminal after smartphones and computers, with annual shipments potentially exceeding 100 million units during its growth phase, and prices dropping below 1,000 yuan during the popularization phase, leading to a market size of 100 billion USD [2]. - The growth of the Chinese e-book market is attributed to the increasing popularity of digital reading, paperless office practices, and environmental awareness, supported by government initiatives to expand the application of e-paper technology across various sectors [3]. Group 2: Product Development and Features - Domestic e-book brands are learning from Kindle's experience, focusing on both hardware and software advancements, and diversifying product functionalities beyond reading to include note-taking, annotation, and voice transcription, catering to various user needs [3][4]. - The transition of e-books into productivity tools aligns with market demands, allowing users to efficiently manage work tasks while enhancing the product's competitiveness by expanding its market reach beyond traditional reading [4]. Group 3: Competitive Landscape - E-books maintain a competitive edge over AI devices like headphones and glasses due to their larger screens, better battery life, and superior processing capabilities, making them suitable for deeper office tasks such as document viewing and note-taking [5]. - To enhance competitiveness, e-book manufacturers are encouraged to integrate AI technologies for features like smart document analysis and voice transcription, improve display quality, and create a more open ecosystem that supports third-party applications [5].