编者按：2026年2月1日《全民阅读促进条例》将正式实施，全民阅读更是上升到国家战略。但阅读的现 状并不乐观，出版业在2025年遭遇寒冬。在全世界范围内，从成人到青少年的图书阅读时间和注意力都 在遭遇滑坡，完整读完一本书对很多人甚至在读大学生都是挑战。在这个追逐AI的时代，阅读的危机 被忽视，阅读的能力在缓慢丧失，但我们坚信，阅读是人的生存技能，人需要书。 在《阅读的未来》这个专题中，我们将直面阅读的现状，探讨可能的未来。也许有一天，我们会像《远 大前程》里的铁匠乔一样感叹，"给我一本好书，一份好报纸也行，生一炉好火，让我在前边一坐，我 就别无所有啦。" 回顾2025年的图书零售市场，实体书出版"遇冷"已是现实。 2026年1月7日，开卷图书发布零售市场趋势报告显示，去年全年整体图书零售市场码洋规模为1104亿， 同比下降2.24%。前一天发布的《中金易云2025年纸质图书市场分析报告》给出的数据更不容乐观： 2025年图书市场码洋为987.13亿元，同比2024年下降11.20%，降幅进一步扩大；当剔除文教类的刚需产 品后，其他大类图书码洋降幅14.65%。 "今年传统出版业大家整体感受都比较艰难。"上海译 ...

Group 1 - The newly published "National Reading Promotion Regulations" aims to institutionalize existing practices and experiences in promoting national reading, providing a solid legal guarantee for building a reading society [1] - Since the 18th National Congress of the Communist Party, the national comprehensive reading rate has increased from 76.3% in 2012 to 82.1% in 2024, marking a significant step from policy advocacy to institutional support [1] - The regulations are expected to accelerate the establishment of a nationwide reading promotion service system, optimize content supply, infrastructure, and service quality for national reading [1] Group 2 - Digital reading is becoming a trend, broadening knowledge access, but it also poses challenges such as fragmented information consumption and superficial reading habits [2] - The impact of digital media on youth is profound, as their cognitive development is at a critical stage, making them more susceptible to fragmented information [2] - The development of artificial intelligence is reshaping information production and dissemination, necessitating the reading of high-quality texts to build knowledge and improve critical thinking skills [2][3] Group 3 - Promoting national reading in the digital age requires addressing issues like uneven distribution of reading resources and the sustainability of reading activities [3] - There is a need to uphold the value of traditional reading and counteract the distractions of fragmented reading to maintain clarity and wisdom in the information flood [3]

这本杂志有多猛？ 纸媒曾经是很多中国人的青春记忆。 在一年的开始，对着杂志名单订月刊。每个月的头几天都满心期盼，直到在家门口的邮箱中收到， 或是从老师的手中接过最新一期的刊物，然后在被子里打着手电筒熬夜读完。 那时的杂志承载的是我 们对世界的好奇与渴望 。 然而，伴随无数杂志停刊、报刊亭接二连三被拆除......新媒体到来之后，"纸媒已死"的论调早已不 新鲜。可是最让我们痛心疾首的是纸媒精神的消失，在浩大汹涌的时代浪潮下，越来越多的人在短视频 的快餐文化中失去思考。 你也许没想到，如今依旧有一小波人"吃力不讨好"地坚持做杂志。三联生活周刊团队就是这么一群 人。 想必只有老读者才知道，它曾经 多次在中国经济发展的过程中" 踩准节奏" ，许多人因为它，人生 迈向了更高的层次。 2003年特殊时期，很多人认为中国的经济会高速跌落，但是它却告诉大家， 中国经济正处于大爆发 的前夜。 当然很多人不信，但那些少数相信的人就抓住了 2003年—2007年的经济暴涨期。 2007年全国经济形势一片大好，但它却提醒大家提防"泡沫经济"，相信的人最终就躲过了2008年爆 发的席卷全球的金融危机。 这只是这本杂志神奇之处的冰山一角 ...

作为一名财经博主，我平时做研究的时间，远多于做交易的时间。 上场下单眼疾手快，研究功夫全在场外。 一旦研究，都需要深度阅读各种信息媒体。 其中一定包括上次我曾经给大家推荐过的一本中国顶级 优秀纸媒。 有多优秀？ 它曾三次非常准确地预测了未来。 第一次，2003年非典时期 ，很多人认为中国的经济会高速跌落，但是它却告诉大家， 中国经济正 处于大爆发的前夜。 极少数看了并相信的人就抓住了 2003年—2007年的 经济 暴涨期 。 第二次，2007年全国经济形势一片大好，但它却提醒大家提防 "泡沫经济" ，极少数相信的人，因 此躲过了2008年爆发的席卷全球的金融危机。 第三次，2022年末 疫情后百废待兴 ，房价短期内大幅上涨，看似一片欣欣向荣。 这本杂志再一次警示大家， 未来 房价会下降40%，楼市会回到2016年 ，当然很多人也不相信。 结果现实 就是2025年，今年的楼价的确回到了2016年水平！ 它只是一本纸媒。也是被人遗忘的一种媒体了。即使纸媒曾经是很多中国人的岁月印记。 那时候的我， 年初月始， 也会比着目录 定期 刊杂志，每个 月末 的几天都满心期盼，盼着家里邮 箱收到...... 或从亲朋好友老 ...

Group 1 - The event organized by the Hangzhou Education Bureau focused on the importance of reading in the age of artificial intelligence, with students expressing diverse thoughts on the topic [3][4] - A total of 15,501 submissions were received for the writing competition, with 6,387 from elementary school students and 9,114 from middle school students, leading to 166 winners after expert evaluation [3] - Students emphasized the irreplaceability of traditional reading and expressed a cautious attitude towards the changes brought by AI, reflecting on the depth of reading versus fragmented knowledge acquisition [4][5] Group 2 - The middle school group was tasked with reflecting on a dialogue about AI's desire to experience human sensations, prompting students to reconsider the relationship between AI and human experiences [5] - Evaluators noted that many students articulated the unique human experiences that AI cannot replicate, highlighting the emotional depth and life experiences that define humanity [5] - The competition concluded with 166 winners, including 34 first-place, 51 second-place, and 81 third-place recipients, showcasing the students' engagement with the themes of AI and reading [5]

作为一名自媒体博主，我平时做研究的时间，远多于做交易的时间。 上场下单眼疾手快，研究功夫全在场外。 一旦研究，都需要深度阅读各种信息媒体。其中一定包括我多次给大家推荐过的这本中国顶级纸媒。 它曾三次非常准确地预测了未来。 第一次，2003年非典时期，很多人认为中国的经济会高速跌落，但是它却告诉大家，中国经济正处于大爆发的前夜。 当然很多人不信，但那些极少数相信的人就抓住了2003年—2007年的经济暴涨期。 第二次，2007年全国经济形势一片大好，但它却提醒大家提防 "泡沫经济"。 极少数相信的人，最终躲过了2008年爆发的席卷全球的金融危机。 第三次，2022年末 疫情后百废待兴，部分行业或资产价格短期内大幅上涨， 看似一片欣欣向荣。 很多投资者把目光投向楼市，它再一次警示大家，未来房价会下降40%，楼市会回到10几年前。 当然很多人也不相信，结果现实就是 一夜回到解放前，今年的楼价确实回到了2016年的水平！ 它只是一本纸媒，也是被人遗忘的一种媒体了，即使纸媒曾经是很多中国人的岁月印记。 那时候的我，年初月始，也会比着目录定期刊杂志，每个月末的几天都满心期盼，盼着家里邮箱收到...... 或从亲朋好友老师 ...

Core Viewpoint - The article emphasizes the enduring value of print media, particularly the magazine "Sanlian Life Weekly," in an era dominated by fast-paced digital content, highlighting its role in fostering deep thinking and quality discussions among readers [25][38][121]. Group 1: The Decline of Print Media - The article notes the decline of print media in China, with many magazines ceasing publication and newsstands disappearing, leading to a sentiment that "print media is dead" [3][4]. - It discusses the impact of fast-paced digital content on readers' attention spans and the diminishing appreciation for the depth and significance of written words [3][4]. Group 2: Enduring Value of "Sanlian Life Weekly" - "Sanlian Life Weekly" is presented as a respected publication that has consistently provided insightful commentary on China's economic landscape, often predicting trends accurately [10][11][14]. - The magazine has a loyal readership across various demographics, including professionals, artists, and everyday citizens, who value its depth and quality [16][19][25]. - Readers express that the magazine enriches their understanding and encourages deeper thinking, with notable figures praising its content [17][19][121]. Group 3: Content and Themes - The magazine covers a wide range of topics, from social issues to personal growth, providing readers with diverse perspectives and insights [33][52][61]. - It aims to help readers navigate complex societal issues and personal dilemmas, such as education reform and housing market trends [52][54][62]. - The publication maintains a commitment to high-quality journalism, with a team dedicated to thorough research and fact-checking [90][104][119]. Group 4: Subscription Offer - The article promotes a subscription offer for "Sanlian Life Weekly," highlighting its value at a discounted price of 549 yuan for 52 issues, along with additional free publications [44][88][149]. - It emphasizes the magazine's ability to provide meaningful content that enhances family discussions and personal growth [41][125].

Core Viewpoint - The younger generation is becoming the main force in reading consumption, embracing diverse reading formats and environments, reshaping the reading ecosystem in the context of a national reading boom [1][4]. Group 1: Reading Formats - Over 70% of young respondents still purchase physical books, while half also buy e-books and recharge audiobook platforms [1]. - The digital reading user base in China is projected to reach 670 million in 2024, with the industry revenue expected to hit 66.141 billion yuan, reflecting a year-on-year growth of 16.65% [4][5]. - Audiobooks and video-based reading are gaining popularity, with platforms offering both quick summaries and in-depth analyses of books [5][6]. Group 2: Reading Spaces - New public cultural spaces like urban reading rooms are emerging, providing accessible environments for young readers, with cities like Guangzhou completing 54 "Flower City Reading Rooms" by April this year [3]. - Young readers are increasingly choosing flexible reading environments, such as cafes and creative bookstores, which combine reading with social activities [2][3]. Group 3: Impact of Media - The popularity of adaptations of novels into TV series has significantly boosted the sales of original books, with many young readers expressing interest in reading the source material after watching the adaptations [6]. - The integration of comics with educational content is attracting young readers, making complex subjects more accessible and engaging [6]. Group 4: Quality of Digital Content - Concerns about the superficial and fragmented nature of digital reading are being raised, emphasizing the need for quality content and effective content curation by platforms [7]. - The balance between promoting widespread digital reading and maintaining depth in reading experiences is crucial for developing a robust reading culture [7].

Core Viewpoint - The article discusses the decline of traditional reading habits and the diminishing presence of "readers" in the digital age, emphasizing a shift towards fragmented information consumption over deep reading [1][2][3]. Publishing Industry Trends - In the U.S., the print run for academic books has drastically decreased from 800-1000 copies to around 200 copies, indicating a significant decline in traditional publishing [2]. - A survey highlighted that college students are reading less, with reading being overshadowed by platforms like TikTok and Instagram, leading to a perception of reading as an outdated cultural practice [2][3]. - The Chinese publishing industry is experiencing a similar trend, with a reported 31% decline in physical book consumption and an average daily reading time of only 24 minutes compared to 108 minutes spent on mobile browsing [5][6]. Market Dynamics - The overall book market is facing a downturn, with major publishers reporting a 20-30% drop in sales compared to the previous year, and first print runs for new books decreasing significantly [6][7]. - The lack of best-selling titles is evident, with books selling over 10,000 copies being rare, and the industry is increasingly reliant on digital formats and new business models [7][8]. Cultural Implications - The article suggests that traditional reading and the concept of authorship are being challenged by the rise of self-publishing and AI, leading to a cultural shift where reading is no longer a primary means of knowledge acquisition [9][10]. - The author expresses concern that the decline in reading habits could lead to a loss of critical thinking and empathy, which are fostered through deep reading of complex texts [4][5]. Future Outlook - The future of the publishing industry may see a transformation where physical books become a luxury item, akin to vinyl records, while digital content and multimedia experiences take precedence [8][10]. - There is a call for systemic solutions to promote reading among students and the general public, emphasizing the need for a cultural revival of reading practices [11].

Core Insights - The report titled "The Impact of Digital Development on Reading among Rural Children" highlights the significant influence of short videos on students' attention spans and reading habits, with 85.4% of rural teachers noting a reduction in students' focus due to these digital distractions [1][2] - AI technology is increasingly being integrated into rural classrooms, with 57.58% of teachers expressing a willingness to use AI for lesson preparation, although over half are concerned about the uncontrollable nature of AI-generated content [1][2] Group 1: Impact of Short Videos - 85.4% of rural teachers believe that short videos significantly shorten students' attention spans, with over 80% worried that students may lose patience for deep reading due to the "rapid switching mode" of short videos [1] - 45.12% of students frequently watch short videos, which is much higher than the usage rates of e-books (12.83%) and physical books (42.13%) [1] - 82.14% of teachers indicate that short videos have altered students' cognitive habits, leading them to prefer fragmented information and quick stimulation [1][2] Group 2: AI Technology in Education - 46.65% of surveyed teachers use AI for personalized reading recommendations, while 38.19% utilize AI for automatic essay grading, and 34.48% rely on AI to generate practice questions [2] - Despite the enthusiasm for AI's potential in education, many teachers remain cautious, with 52.99% expressing concerns about the uncontrollable nature of AI content and over 40% fearing that it may exacerbate educational inequality [2] - Nearly half of the teachers find it challenging to determine whether AI tools will diminish their teaching authority [2] Group 3: Importance of Traditional Reading - More than 80% of rural teachers assert that reading books, especially deep reading, plays an irreplaceable role in helping children develop emotional resonance, independent thinking, patience, and self-management skills [2]