Core Insights - The Dunhuang Research Institute is enhancing visitor experiences at the Mogao Caves while ensuring the preservation of cultural relics [1][3][4] - A balance has been achieved between cultural relic protection and visitor access through improved monitoring and management systems [3][4] - The number of visitors to the Mogao Caves is increasing, prompting the development of new experiences and educational initiatives [4][6] Visitor Experience Enhancements - Visitors must first watch two films at a digital exhibition center 15 kilometers away, which provide historical context and details about the caves [4] - The daily maximum capacity of the Mogao Caves has been increased from 3,000 to 6,000 visitors by optimizing the visitor flow [4][6] - Emergency tickets are available to accommodate high demand, with 12,000 tickets offered during peak seasons [4][6] Technological Integration - The Dunhuang Research Institute has partnered with Tencent and Huawei to create immersive digital experiences, including VR exhibitions and AR applications [8][14] - Digitalization efforts have been made for approximately 300 of the 492 caves, making the cultural heritage more accessible globally [14][16] Cultural Performances - Two major performances, "Again Dunhuang" and "Dunhuang in Motion," provide immersive storytelling experiences related to the Mogao Caves [9][11] - "Dunhuang in Motion" incorporates contemporary music styles and traditional instruments to showcase the artistic heritage of Dunhuang [11][13] Cultural Promotion and Merchandise - The Dunhuang Research Institute is actively promoting Dunhuang culture through exhibitions and cultural spaces, such as the Dunhuang Contemporary Art Museum [14][16] - The establishment of themed bookstores and cafes allows visitors to engage with Dunhuang culture and take home unique souvenirs [16]

Core Viewpoint - The Dunhuang travel photography market is experiencing explosive growth this summer, driven by transparent pricing, a disinfection and traceability system for clothing, and a focus on customer trust and satisfaction [1][4]. Group 1: Market Growth and Trends - The Dunhuang travel photography market has seen a significant increase in visitors, with nearly 50,000 daily tourists at the core scenic area, and around 20% opting for commercial photography services [2][3]. - The number of travel photography businesses in the area has exceeded 200, including high-end studios and independent photographers, offering packages ranging from 699 to 1799 yuan [2][3]. - Some photographers can earn up to 60,000 yuan per month during peak seasons, with top photographers shooting up to 18 groups a day [2][3]. Group 2: Regulatory Measures and Standards - Local authorities have implemented a "one garment, one code" disinfection traceability system, ensuring that all clothing used in photography has a documented disinfection record [4][5]. - All travel photography shops are required to display service pricing transparently, including details on shooting duration, number of outfits, and edited photos, to eliminate hidden costs [3][4]. Group 3: Diverse Consumer Segments - The travel photography market in Dunhuang has developed a clear consumer segmentation, with basic packages priced between 200 and 699 yuan, targeting students and young couples, while high-end services start at 800 yuan and can exceed 3000 yuan [5][6]. - The industry is also focusing on international outreach, with events aimed at showcasing Dunhuang's cultural heritage to global audiences [5][6]. Group 4: Technological Integration - Companies are exploring digital resources and immersive shooting experiences, including AI technology for generating Dunhuang-style photos, catering to the growing demand for innovative travel photography solutions [6].

Group 1 - The core theme of the forum was "Empowering Cultural Heritage with Digital Technology," focusing on the digital preservation of the Dunhuang Caves and its impact on the international dissemination of traditional Chinese culture [1] - The Dunhuang Academy has developed a systematic workflow for digital preservation since proposing the concept of "Digital Dunhuang" in the 1990s, completing digital photography for 300 caves, image stitching for 200 caves, and creating panoramic tours for 169 caves by the end of 2024 [1] - The total area of murals collected amounts to 28,100 square meters, and the Academy has established a distributed storage system of 840TB along with an efficient digital asset management platform, setting a new standard for the management of world cultural heritage [1] Group 2 - The Dunhuang Academy, in collaboration with Tencent, launched the world's first blockchain-based digital cultural heritage open sharing platform, "Digital Dunhuang Open Material Library," which provides high-definition digital resources of Dunhuang sites to the public and researchers [2] - As of now, the platform has recorded 5.43 million visits, facilitating broader sharing and dissemination of digital resources [2] - The Academy also introduced the world's first super-temporal participatory museum, "Digital Cave of Scriptures," which uses gaming engines and high-definition scanning technology to recreate the Cave of Scriptures in a 1:1 scale, promoting global digital dissemination of Dunhuang culture through immersive experiences [2]