编辑：赵鼎 在场景打造上，三家门店注重舒适、贴心的购物体验，采用开放式动线布局，通道宽敞无阻，货架高度 适中，商品陈列一目了然，让顾客轻松找到所需。搭配智能化照明系统，辅以清晰的区域标识，构建了 功能性与美学兼具的消费新场景，为市民打造品质生活圈，带来更加便捷舒心的购物体验。同时，门店 增加了自有品牌商品比重，进一步优化商品品类，突出便捷、安全、省心的特点，更贴近居民日常生活 需求。 此次新开的三家门店，处处彰显家家悦通过数字化重构消费场景，线上线下双轨并行打造的便捷生活新 范式。美团闪购、饿了么、京东秒送三大核心平台入口，实现"一键下单、全域配送"的服务闭环。消费 者无论选择哪个平台，均可享受涵盖生鲜食材、日用百货、预制菜品等全品类商品的即时配送服务，真 正实现"足不出户，万物到家"的消费体验。这种线上线下深度融合的服务模式，标志着传统零售向"数 智零售"的全面转型。（陈川） 今年以来，政各地府通过发放消费券、实施惠民补贴等务实举措，有效激活消费市场。与此同时，零售 业态创新加速推进，多元消费新场景不断涌现。在山东济南，作为上市零售龙头企业，家家悦积极响应 市场变化，近日连开三家新店，选址均聚焦居民生活与工 ...

Core Viewpoint - The company's 1HFY25 performance met expectations, with revenue of 3.156 billion yuan and a net profit of 600 million yuan, reflecting year-on-year growth of 5.0% and 4.7% respectively [1] Performance Review - The company declared an interim dividend of 0.45 HKD per share, corresponding to a payout ratio of approximately 37% [1] - Revenue breakdown by channel for 1HFY25 showed a decline in direct sales by 7.7% to 1.117 billion yuan, while distribution and e-commerce channels grew by 14.2% and 11.9% to 1.437 billion yuan and 602 million yuan respectively [1] - The number of direct stores decreased by 24 to 491, while distribution stores increased by 126 to 1,614, indicating a strategic channel optimization [1] - Comparable store sales showed a modest increase of 0.1% year-on-year, indicating stability in sales performance [1] Brand Performance - Revenue from the mature brand JNBY increased by 3.6% to 1.760 billion yuan, demonstrating strong growth resilience [2] - The emerging brands saw significant growth, with revenue increasing by 147.3% to 194 million yuan, albeit from a low base [2] - Active membership accounts slightly declined to 540,000, attributed to reduced foot traffic, while high-value members (spending over 5,000 yuan) increased by 30,000 to over 330,000 [2] Cost and Profitability - The gross profit margin remained stable at 65.1%, while the selling expense ratio increased by 1.1 percentage points to 32.3% due to marketing activities for the brand's anniversary [2] - The management expense ratio rose by 0.4 percentage points to 8.6%, but government subsidies increased and the effective tax rate decreased, keeping the net profit margin stable at 19.0% [2] Development Trends - The company has been focusing on brand strength, successfully launching multiple "JNBY+" concept stores and investing in digital retail channels [2] - The company completed acquisitions of a children's clothing brand and a 100% stake in a department store brand, expanding its multi-brand portfolio [2] Earnings Forecast and Valuation - The earnings forecasts for FY25 and FY26 are maintained at 870 million yuan and 930 million yuan respectively, with the current stock price corresponding to 10 and 9 times the FY25 and FY26 earnings [3] - The target price has been raised by 16% to 20.00 HKD, reflecting an expected upside of 13% from the current stock price [3]