当前消费者，尤其是一二线城市的核心客群，在购物时更加注重品质、实用性和长期价值，冲动消费和为单纯"设计感"支付高溢价的意愿显著降低。 撰稿氢小妹，全文3400字，欢迎点击文首订阅豹速科技财经。 9月10日，江南布衣发布了截至6月30日的年度业绩报告。 2025财年，江南布衣总收入为55.48亿元，同比增长4.6%；期内利润8.98亿元，同比上升6.0%。 在服装行业整体承压的背景下，这份成绩单可谓稳健。 范永奎坦言："在目前的市场环境下虽然有挑战，但我们还是想坚持挑战一下。" 在2026财年实现百亿营收的目标，意味着这家文艺气质浓厚的公司需要在一年内实现近乎翻倍的增长。 1 多品牌战略： 增长引擎各自不同 江南布衣采取了多品牌发展战略，旗下品牌已覆盖女装、男装、童装、家居等多个领域。 经过多年布局，公司已经形成了清晰的三大品牌矩阵：成熟品牌、成长品牌和新兴品牌。 主品牌JNBY作为已有逾30年历史的成熟品牌，依然是集团的收入支柱。 2025财年，JNBY收入同比增长2.3%，达到30.13亿元，占总收入的54.3%。 但不同寻常的是，在财报发布后的业绩会上，江南布衣CFO范永奎表示，2026财年公司的零售目标 ...

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [3][10][12]. Core Insights - Jiangnan Buyi, as a leading designer brand in China, showcases strong design capabilities, fan economy, and a multi-brand matrix that forms its competitive moat. The company demonstrates resilience in adverse conditions and flexibility in favorable ones, supported by its advanced omnichannel operations and a large, loyal membership system that continuously contributes to retail sales, laying a solid foundation for steady growth in performance [3][10]. Summary by Sections Company Overview - Jiangnan Buyi is recognized as a top designer brand in China, with a product positioning in the mid-to-high-end market. The company has a comprehensive multi-brand layout that meets diverse customer needs, with established brands, growth brands, and emerging brands contributing to its revenue [7][30]. Financial Performance - The company is projected to achieve a net profit attributable to shareholders of 9.2 billion, 9.6 billion, and 9.9 billion CNY for FY2026, FY2027, and FY2028, respectively, with a corresponding PE ratio of 9 for each year. Assuming a 75% dividend payout ratio, the dividend yield for FY2026 is expected to reach 8% [3][10]. Competitive Advantages - Jiangnan Buyi's competitive advantages stem from three main pillars: design strength, fan engagement, and a multi-brand strategy. The design aspect combines artistic creativity with commercial viability, while the fan economy leverages a comprehensive retail model to enhance customer engagement and retention [8][9][10]. ROE and Dividend Policy - The company maintains a high return on equity (ROE) of over 35% in recent years, supported by efficient inventory turnover and strong profit margins. The dividend payout ratio has consistently been above 70%, reinforcing its attractiveness as a high-dividend stock [7][9][50]. Market Position - Jiangnan Buyi holds a significant market share in the domestic designer brand segment, with a 9.6% share in 2016, and has shown steady revenue growth with a CAGR of 13% from FY2014 to FY2025 [26][30][31]. Future Outlook - The report highlights the company's potential for growth in the designer brand segment, which is expected to continue expanding at a CAGR of 17% over the next five years, significantly outpacing the overall apparel market [56][58].

Core Viewpoint - Jiangnan Buyi aims to achieve a revenue target of 10 billion RMB by the fiscal year 2026, despite challenges in the current market environment [1] Financial Performance - For the fiscal year ending June 30, 2025, Jiangnan Buyi reported total revenue of 5.548 billion RMB, a year-on-year increase of 4.64%, and a profit of 898 million RMB, up 6.02% [1][3] - The growth rate of 4.6% for the fiscal year 2025 is lower than the 5% growth rate in the first half of the year, indicating a slight slowdown [3] Brand Performance - The main brand, JNBY, generated revenue of 3.012 billion RMB, accounting for 54.3% of total revenue, with a growth of 2.3% [2][3] - Growth brands, including Croquis, jnby by JNBY, and LESS, saw a slight decline in revenue, totaling 2.174 billion RMB, down 0.5% [2][3] - Emerging brands experienced significant growth, with revenue increasing by 107.4% to 361 million RMB, representing 6.5% of total revenue [2][3] Store Expansion - As of June 30, 2025, Jiangnan Buyi operated 2,117 stores, an increase of 92 stores from the previous year [4][5] - The number of JNBY stores reached 924, while growth brands had 961 stores, and emerging brands had 52 stores [4][5] Sales Channels - In the fiscal year 2025, 81% of Jiangnan Buyi's revenue, amounting to 2.554 billion RMB, came from offline retail stores [6][10] - Online sales grew by 18.3% to 1.202 billion RMB, accounting for 21.7% of total revenue [10] Membership and Customer Engagement - Membership contributed over 80% of retail revenue, with active member accounts increasing to over 560,000 [9][11] - High-value members, defined as those with annual purchases exceeding 50,000 RMB, contributed 48.6 billion RMB, accounting for over 60% of offline retail revenue [9][11] Strategic Direction - Jiangnan Buyi is exploring acquisition opportunities while maintaining a cautious approach, focusing on existing brands for growth in the next three to five years [8] - The company is enhancing its fan-centric retail network and leveraging data-driven strategies to improve customer engagement and loyalty [12]

Summary of Jiangnan Buyi Conference Call Company Overview - **Company**: Jiangnan Buyi - **Industry**: Fashion Retail Key Points Business Strategy - Jiangnan Buyi maintains a high dividend policy with a payout ratio of 75% [2][3] - The company operates on three core strategies: dual-driven design and branding, multi-brand scaling, and a high-engagement fan economy [2][4] - The gross margin for the fiscal year remains above 65%, with discounts narrowing by 2-3 percentage points [2][4] Financial Performance - For the fiscal year 2025, revenue exceeded 5.5 billion RMB, a year-on-year increase of 4.6%, while profit approached 900 million RMB, growing by 6% [3][4] - The company aims for a retail revenue target of 10 billion RMB by fiscal year 2026, with mature brand JNBY expected to grow in low to mid-single digits [6][4] - Growth brands are projected to achieve double-digit growth, while emerging brands focus on product refinement [6][4] Sales and Inventory Management - Strong sales performance in July and August, with high single-digit growth in July and over 10% growth in August [7][4] - Inventory increase attributed to business growth support and new brand acquisitions, with a future healthy inventory turnover expected to be between 150-200 days [7][8] - The company manages excess inventory through strict discount controls and channels for clearing out-of-season products [7][4] Membership and Customer Engagement - The number of high-value members (annual spending over 5,000 RMB) exceeded 337,000, contributing nearly 4.9 billion RMB in retail sales [5][4] - The company emphasizes maintaining core high-value members while also attracting new members through rich benefits and highly customized services [12][4] - A fan-centric operational system is established to enhance member loyalty and engagement [10][11] New Brand Development - The newly acquired brand On My Game saw a growth rate of approximately 70% and plans to open physical stores in Beijing and Hangzhou in fiscal year 2026 [13][4] - Another acquisition, Block, experienced nearly 50% growth, with a cautious approach to store expansion due to high space requirements [13][4] Future Outlook and Challenges - Despite a complex environment, the company achieved stable growth, with highlights including stable gross margins and active member growth [14][4] - Key future investments include the construction of a logistics center, with an estimated investment of 280 million RMB for land acquisition [14][4] - The company plans to maintain a dividend payout ratio of 75% despite ongoing investments [22][4] Online and Offline Sales Performance - Online sales surpassed 20% of total sales in fiscal year 2025, driven by the performance of On My Game [15][4] - Future online and offline sales ratios will be adjusted based on brand development stages [15][4] Pricing and ASP Trends - The average selling price (ASP) increased from 2,130 RMB to approximately 2,200 RMB in fiscal year 2025 [17][4] - High-value customers demonstrate strong purchasing power, with total spending nearing 4.9 billion RMB [17][4] AI and Technology Integration - The company has made systematic progress in AI applications across various operational aspects, enhancing efficiency and decision-making [18][19][4] Shareholder Returns - The company engages in annual share buybacks for employee stock incentives, maintaining a generous dividend policy [23][24][4] Market Position - Jiangnan Buyi's performance is noted as exceptional among apparel companies, with attractive dividend yields amidst market fluctuations [24][4]

Core Viewpoint - The company reported FY25 results that met expectations, with revenue of 5.55 billion yuan and a net profit of 890 million yuan, reflecting year-on-year growth of 4.6% and 5.3% respectively [1][2] Financial Performance - The company declared a final dividend of 0.93 HKD per share, alongside an interim dividend of 0.45 HKD per share, resulting in an annual payout ratio of approximately 75% [1] - FY25 gross margin decreased by 0.3 percentage points to 65.6%, primarily due to an increase in revenue contribution from distribution and online channels [2] - FY25 net profit margin increased by 0.1 percentage points to 16.1% [2] Membership and Sales Channels - The number of high-value members (those with purchases exceeding 5,000 yuan) increased by approximately 20,000 to over 330,000 [1] - Revenue from direct sales, distribution, and e-commerce channels for FY25 was 2.08 billion, 2.27 billion, and 1.20 billion yuan respectively, with year-on-year changes of -6%, +10%, and +18% [1] - The company reduced its direct store count by 24 to 492, while increasing its distribution stores by 116 to 1,625 [1] Brand Performance - Revenue from the JNBY, jnby by JNBY, LESS, and Su Xie brands for FY25 was 3.01 billion, 830 million, 620 million, and 720 million yuan respectively, with year-on-year changes of +2.3%, +2.9%, +0.2%, and -4.6% [1] - New emerging brands saw a revenue increase of 107.4% to 360 million yuan, driven by the consolidation of newly acquired brands onmygame and B1OCK [1] Future Outlook - The company reiterated its goal of achieving 10 billion yuan in retail sales for FY26, with expectations of better terminal sales performance compared to peers [2] - Plans to establish a logistics center are anticipated to reduce capital occupation and improve financial returns, leading to faster revenue growth than profit growth in FY26 [2] Earnings Forecast and Valuation - The FY26 profit forecast is maintained at 926 million yuan, with an introduction of FY27 profit forecast at 983 million yuan [2] - The current stock price corresponds to 10.1 and 9.7 times FY25 and FY26 price-to-earnings ratios, with an 18% increase in target price to 23.70 HKD, implying a 19% upside potential [2]

Core Viewpoint - The clothing industry in 2025 is experiencing a dichotomy, with outdoor sports brands thriving while traditional fashion apparel faces significant challenges. Jiangnan Buyi has reported a unique performance amidst this landscape, showcasing growth in revenue and net profit despite industry headwinds [2][3]. Financial Performance - Jiangnan Buyi's revenue for the fiscal year ending June 30, 2025, increased by 4.6% to 5.548 billion yuan, with net profit rising by 6.0% to 898 million yuan. The gross margin remained high at 65.6%, indicating strong brand premium and cost control capabilities [2][3]. - The mature brand JNBY saw a revenue increase of 2.3% to 3.013 billion yuan, accounting for 54.3% of total revenue. The growth brand segment experienced a slight decline of 0.5% to 2.174 billion yuan, representing 39.2% of total revenue. Newly acquired emerging brands reported a remarkable revenue increase of 107.4% to 361 million yuan, rising from 3.3% to 6.5% of total revenue [2][3]. Membership System - Jiangnan Buyi's core membership system is a key driver of high-quality growth, contributing over 80% of total retail sales. Active membership accounts increased to over 560,000, with those spending over 5,000 yuan exceeding 330,000 [3][6]. - The retail sales from members reached 4.86 billion yuan, contributing over 60% of offline retail sales [3]. Strategic Direction - The company aims to achieve a sales target of 10 billion yuan by 2026, aligning with its strategic planning despite the changing industry landscape [3][4]. - Jiangnan Buyi plans to continue optimizing its designer brand and product mix through self-incubation and acquisitions, enhancing design and R&D capabilities [3][4]. Channel Expansion - As of June 30, 2025, Jiangnan Buyi operated 2,117 independent retail stores globally, up from 2,025 the previous year, with the majority located in mainland China, Hong Kong, and Taiwan [4]. - The company has successfully established 22 multi-brand collection stores to increase brand exposure and provide more growth services [5]. Inventory Management - Inventory increased by 24.2% to 932.6 million yuan, attributed to supporting business growth and increased new product stocking, as well as the impact of last year's warm winter on sales [13][14]. Future Growth Engines - The company anticipates that the primary growth drivers over the next three years will stem from existing brands, particularly emerging brands, while maintaining a cautious approach to acquisitions [16][17].

Core Viewpoint - CICC maintains the FY26 profit forecast for Jiangnan Buyi (03306) at 926 million yuan and introduces the FY27 profit forecast at 983 million yuan, with the current stock price corresponding to 10.1/9.7 times FY25/26 P/E ratio, maintaining an outperform rating for the industry [1] Financial Performance - The company reported FY25 (July 2024 - June 2025) performance: revenue of 5.55 billion yuan, up 4.6% year-on-year; net profit attributable to shareholders of 890 million yuan, up 5.3% year-on-year, in line with CICC's expectations [2] - The company declared a final dividend of 0.93 HKD per share, along with an interim dividend of 0.45 HKD per share, resulting in an annual payout ratio of approximately 75% [2] Membership and Brand Growth - The number of members with total purchases exceeding 5,000 yuan increased by about 20,000 to over 330,000 in FY25. Revenue from direct sales, distribution, and e-commerce channels grew by -6%/+10%/+18% to 2.08 billion, 2.27 billion, and 1.20 billion yuan respectively, with strong growth in online sales driven by onmygame [3] - The number of direct stores decreased by 24 to 492, while the number of distribution stores increased by 116 to 1,625, as the company converted some non-core city direct stores to distribution [3] - Revenue from brands JNBY, jnby by JNBY, LESS, and Su Xie grew by 2.3%/2.9%/0.2%/-4.6% to 3.01 billion, 830 million, 620 million, and 720 million yuan respectively, while revenue from emerging brands surged by 107.4% to 360 million yuan, mainly due to the consolidation and rapid growth of newly acquired brands onmygame and B1OCK [3] Profitability and Inventory Management - FY25 gross margin decreased by 0.3 percentage points to 65.6%, mainly due to the increased proportion of revenue from distribution and online channels [4] - FY25 selling expense ratio increased by 0.6 percentage points to 35.6%, primarily due to increased brand investment and expenses related to the 30th anniversary activities; management expense ratio rose by 0.1 percentage points to 9.6% [4] - The effective tax rate for FY25 decreased by 3.8 percentage points to 26.3%, mainly due to reduced withholding tax on dividends; overall, the net profit margin attributable to shareholders increased by 0.1 percentage points to 16.1% [4] - The inventory turnover days at the end of FY25 increased by 5 days to 161 days, mainly due to increased inventory and stocking for the 2024 autumn and winter seasons [4] Development Trends - The company reiterated its target of 10 billion yuan in retail sales for FY26, with expectations of better terminal sales in July-August compared to peers, driven by strong member loyalty and multi-brand cultivation capabilities [5] - The company plans to build its own logistics center, which is expected to reduce capital occupation and improve financial income net, leading to faster revenue growth than profit growth in FY26 [5]

Core Viewpoint - The report from CICC maintains the FY26 profit forecast for Jiangnan Buyi (03306) at 926 million yuan and introduces the FY27 profit forecast at 983 million yuan, with the current stock price corresponding to 10.1/9.7 times FY25/26 P/E ratio, maintaining an outperform rating for the industry [1] Group 1: Financial Performance - The company's FY25 (July 2024 - June 2025) performance met CICC's expectations, with revenue of 5.55 billion yuan, a year-on-year increase of 4.6%, and a net profit attributable to shareholders of 890 million yuan, up 5.3% year-on-year [2] - The company declared a final dividend of 0.93 HKD per share, along with an interim dividend of 0.45 HKD per share, resulting in an annual payout ratio of approximately 75% [2] Group 2: Membership and Brand Growth - The number of member accounts with total purchases exceeding 5,000 yuan increased by about 20,000 to over 330,000 in FY25 [3] - Revenue from direct sales, distribution, and e-commerce channels in FY25 showed a year-on-year change of -6%, +10%, and +18%, respectively, with online sales benefiting from strong growth in the onmygame brand [3] - The company reduced its direct stores by 24 to 492, while increasing distribution stores by 116 to 1,625, converting some non-core city direct stores to distribution [3] - Revenue from the JNBY, jnby by JNBY, LESS, and Su Xie brands in FY25 showed year-on-year changes of +2.3%, +2.9%, +0.2%, and -4.6%, respectively, while new brands' revenue increased by 107.4% to 360 million yuan, mainly due to the consolidation and rapid growth of newly acquired brands onmygame and B1OCK [3] Group 3: Profitability and Inventory Management - The gross profit margin in FY25 decreased by 0.3 percentage points to 65.6%, primarily due to the increased proportion of revenue from distribution and online channels [4] - The selling expense ratio increased by 0.6 percentage points to 35.6% due to increased brand investment and expenses related to the 30th anniversary activities; the management expense ratio rose by 0.1 percentage points to 9.6% [4] - The effective tax rate decreased by 3.8 percentage points to 26.3% due to reduced withholding tax on dividends, resulting in a net profit margin attributable to shareholders increasing by 0.1 percentage points to 16.1% [4] - The inventory turnover days at the end of FY25 increased by 5 days to 161 days, mainly due to increased inventory and stocking for the 2024 autumn and winter seasons [4] Group 4: Future Development Trends - The company reiterated its goal of achieving 10 billion yuan in retail sales for FY26, with expectations of better terminal sales performance than peers in July and August [5] - The company is optimistic about its strong member loyalty and multi-brand cultivation capabilities, which are expected to lead to stable growth in performance [5] - The company plans to build its own logistics center, which is expected to reduce capital occupation and improve financial income net, leading to a faster revenue growth rate than profit growth in FY26 [5]

Core Viewpoint - Jiangnan Buyi maintains its target of achieving 10 billion in retail by fiscal year 2026, focusing on domestic market expansion while viewing overseas markets as long-term opportunities for brand influence and lifestyle globalization [2][3]. Financial Performance - For the fiscal year 2025, Jiangnan Buyi reported total revenue of approximately RMB 5.548 billion, a year-on-year increase of about 4.6% [2]. - The company's gross profit reached RMB 3.64 billion, with a stable gross margin exceeding 65% [2]. - Net profit for the fiscal year was approximately RMB 897 million, reflecting a 6% year-on-year growth, resulting in a net profit margin of 16.2%, surpassing previous expectations [3][4]. Sales Channels - Online sales grew by 18.3% to RMB 1.201 billion, while the overall retail network expanded to 2,117 stores globally, covering all provinces in mainland China and 10 other countries [6][7]. - The contribution of online sales to total revenue surpassed 20% for the first time [7][8]. Multi-Brand Strategy - Jiangnan Buyi operates a multi-brand strategy with three tiers: mature brands, growth brands, and emerging brands, covering various segments including menswear, womenswear, and children's wear [4]. - The mature brand JNBY accounted for 54.3% of total revenue, while emerging brands generated RMB 361 million, a 107.4% increase year-on-year [4][5]. Operational Strategy - The company plans to enhance its retail network and optimize its direct sales team for better operational efficiency, focusing on key cities [5][8]. - Jiangnan Buyi aims to improve its supply chain and inventory structure through a shared inventory system and plans to establish a more intelligent distribution center [9]. Membership and Customer Engagement - Active membership accounts increased to over 560,000, contributing more than 80% of total retail revenue, with members spending over RMB 5,000 also rising to over 330,000 [8][9]. - The company is enhancing member benefits and experiences to drive further growth in online sales [8].

Core Insights - Jiangnan Buyi's total revenue for the fiscal year ending June 30, 2025, increased by approximately 4.6% to 5.548 billion yuan, driven by growth in online sales and expansion of offline stores [1] - The company's net profit rose by 6.0% to 899 million yuan, indicating that nearly 80% of revenue still comes from offline stores [1] - The overall gross margin remained at 65.6%, a slight decrease of 0.3 percentage points from the previous fiscal year, which contributed to a significant drop in stock price by 12.12% on September 9 [1] Revenue Breakdown - Online channel revenue grew by 18.3% to 1.201 billion yuan, marking a significant contribution to the overall revenue [1] - The JNBY brand, with over 30 years of history, accounted for 54.3% of total revenue, with a 2.3% increase [2] - Emerging brands, including POMMEl DE TERRE, JNBYHOME, onmygame, and B1OCK, generated 361 million yuan, a 107.4% increase, representing 6.5% of total revenue [3] Customer Engagement - Brand membership contributed over 80% of retail sales, with active member accounts exceeding 560,000 [3] - Members who spent over 5,000 yuan accounted for more than 60% of offline retail sales, totaling 4.86 billion yuan [3] Strategic Focus - The company aims to maintain its retail target of 10 billion yuan for the fiscal year 2026, focusing on domestic market growth despite current challenges [4] - The strategy includes dual-track development for emerging brands, emphasizing product strength and brand foundation while leveraging existing mature brands for growth [4] Store Network and Digitalization - As of June 30, 2025, the number of independent retail stores increased from 2,025 to 2,117, covering all provinces in mainland China and 10 other countries [5] - Both online and offline channels achieved positive growth, with online sales surpassing 20% of total revenue for the first time [5] - The company is reducing direct-operated stores while increasing distributor-operated stores, focusing on refined operations across different store types [6]