Summary of the Conference Call for Oppein Home Industry Overview - The furniture retail industry is experiencing a significant decline in customer traffic, with the 2024 traffic index at 0.64 compared to the 2019 baseline, indicating a downward trend in demand and channel fragmentation [2][3] - The industry is shifting focus towards supply-side dynamics, emphasizing the need for companies to possess "alpha" traits to thrive in a fragmented market [2][8] Company Strategy and Adjustments - Oppein Home is proactively adjusting its marketing and manufacturing systems to align with market conditions, transitioning from category-based divisions to regional divisions to better manage all categories and channels [2][5] - The company is optimizing its store layout by reducing single-category stores and increasing retail home furnishing stores, while also expanding its presence in high, medium, and low-end brand stores [2][5] - The manufacturing system is shifting from single product production to a large delivery model to support the integrated home furnishing strategy, despite potential short-term impacts on growth [2][5] Performance Metrics - Oppein Home has maintained its industry-leading revenue scale and profitability for ten consecutive years, with stable retail market share despite recent adjustments [2][6][7] - The average sales per store in 2024 exceeded 2.2 million yuan, indicating strong operational health among dealers [2][7] Future Growth Drivers - External factors such as favorable national subsidy policies and relaxed real estate policies are expected to boost furniture retail sales and renovation demand [3][12] - The integrated home furnishing strategy is enhancing customer acquisition and increasing average transaction values, contributing positively to overall performance [3][12][13] Key Capabilities for Success - Companies need to focus on four key capabilities to excel in the integrated home furnishing era: product development and iteration, supply chain integration, channel empowerment, and information technology capabilities [9][10] - Effective channel management and empowerment are crucial for reducing reliance on individual dealers and improving overall operational efficiency [11] Investment Outlook - Current market conditions suggest a favorable time to invest in Oppein Home, as supportive external policies and the company's strategic adjustments are beginning to yield positive results [14]

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook on the company's resilience and transformation efforts in the home furnishing industry [1]. Core Viewpoints - The company is advancing its transformation into a comprehensive home furnishing model, demonstrating strong resilience as an industry leader [1]. - The report highlights the company's proactive approach in channel operations and its adaptation to a fragmented market environment, focusing on empowering distributors and innovating customer acquisition strategies [2]. - The company is integrating multiple product categories to create a one-stop home furnishing platform, leveraging artificial intelligence to optimize its value chain [3]. - The operational quality of the company is improving, with robust cash flow and efficient inventory management [4]. - Profitability is expected to grow, with projected net profits for 2025-2027 being 2.71 billion, 2.94 billion, and 3.19 billion respectively, indicating a positive trend in earnings [6]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 8.241 billion (down 4.0% YoY) and a net profit of 1.018 billion (up 2.9% YoY) [1]. - The revenue breakdown for H1 2025 shows direct stores, distributors, and bulk business generating 0.353 billion, 6.131 billion, and 1.330 billion respectively, with varying growth rates [2]. - The gross margin for H1 2025 was 36.24%, reflecting a 3.67 percentage point increase YoY [3]. Operational Strategy - The company is restructuring its channel operations to adapt to the real estate industry's challenges and is focusing on a comprehensive home furnishing model [2]. - The number of effective retail home furnishing stores exceeded 1,200, covering over 60% of distributors, indicating a significant shift towards localized home furnishing development [2]. Profitability and Efficiency - The company is expected to maintain a stable profit margin through cost reduction and structural optimization, with a projected gross margin of 39.0% for 2025 [6]. - The operating cash flow for H1 2025 was 1.667 billion, showing a year-on-year increase of 4.17 billion, indicating strong cash generation capabilities [4]. Future Outlook - The company anticipates a gradual recovery in revenue growth, with projected revenues of 18.252 billion, 18.731 billion, and 19.407 billion for 2025, 2026, and 2027 respectively [8].