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推动优质文化产品走向世界,完美世界获评“WAVE2025年度出海先锋”奖项
Zhong Guo Jing Ji Wang· 2025-11-20 11:15
Core Insights - Perfect World was awarded the "WAVE2025 Annual Outbound Pioneer" at the WAVE2025 Global Leaders Conference held in Shanghai, highlighting its commitment to internationalization and global market expansion [1][6] Group 1: International Strategy - Perfect World adheres to an international strategy focused on "product refinement and global expansion," continuously optimizing its global distribution system and promoting high-quality cultural products worldwide [3] - The online game "Perfect International 2" has been operational for nearly 20 years, serving as an early benchmark for China's gaming industry going global [3] Group 2: Game Products - The game "Persona 5: The Phantom X" launched overseas in mid-2023, achieving top rankings in the iOS game free charts in 35 countries and regions, including the UK, Germany, France, the US, Japan, and others [3] - The game ranked 4th in the iOS overall sales chart in Japan and 2nd in the game sales chart, and it has been nominated for the "Best Mobile Game" at TGA 2025 [3] - The upcoming game "Yihuan" has garnered significant attention from both domestic and international players, completing domestic and overseas testing phases and showcasing at major gaming exhibitions in Germany and Japan [3] Group 3: Esports Events - Perfect World will host the largest Shanghai Major esports event in 2024, expecting over 70,000 offline attendees and nearly 10,000 overseas viewers, with online live stream views reaching approximately 2.3 billion [4] - The 2025 Counter-Strike Asia Invitational, hosted by Perfect World, attracted 16 strong teams from Europe, America, and Asia, marking the fourth edition of the CAC [4] - Perfect World will also host the DOTA2 International Invitational (TI2026) in August 2025, marking the second time this premier esports event will be held in China [4] Group 4: Film and Television Projects - Perfect World has produced several projects that have achieved notable success in international dissemination, including the first China-Africa cooperative drama "Welcome to Mai Le Village," which received significant support from the Tanzanian government [5] - The drama has won multiple international awards, including the 2025-2026 National Cultural Export Key Project and nominations for the Golden Panda Award [5] - The short drama "Couple's Spring Festival" has also received nominations for various awards, including the Best Advertising Placement at the Busan International Film Festival [5] Group 5: Future Outlook - As a digital cultural enterprise, Perfect World aims to continue expanding its overseas market with diverse cultural products and exciting events, providing high-quality cultural experiences for users both domestically and internationally [6]
文化产品出海,让“中国风”更具“国际范”(民营企业“走出去”)
Ren Min Ri Bao· 2025-08-23 22:18
Group 1: Cultural Products Going Global - Chinese private enterprises are actively promoting cultural products overseas, utilizing high-quality content, innovative IP, and diverse formats to enhance the international appeal of "Chinese style" [1] - Beijing Jiwei Cultural Media Co., Ltd. has successfully promoted the dance drama "Yongchun" in Europe, achieving a record of 12 performances in London and 4 in Paris, with over 10,000 viewers, 70% of whom were foreign audiences [2][3] - The company emphasizes the importance of quality and brand recognition in local markets, ensuring that their productions are well-received and often regarded as "inspection-free products" upon arrival in European theaters [2] Group 2: Innovative IP Development - Miniso Group focuses on consumer feedback as a key driver for developing creative IP, exemplified by the popularity of the penguin plush toy PENPEN, which has generated 1 billion RMB in overseas sales since its launch in 2019 [4][5] - The company has successfully created multiple original IPs, emphasizing emotional value and storytelling to connect with consumers, and has expanded to over 7,700 stores in 112 countries [5][6] - Miniso plans to lead 100 Chinese IPs to global markets over the next decade, leveraging China's robust supply chain to enhance production efficiency [6] Group 3: Localization Strategies - BabyBus, a company specializing in children's educational products, has reached 700 million families globally, with its original IPs "Qiqi" and "Miaomiao" being popular in over 160 countries [7][8] - The company adopts a localization strategy by collaborating with local partners to adapt content to fit cultural preferences, resulting in a 20% increase in viewership for localized music content [8] - BabyBus emphasizes the importance of original content and quality, aiming to create products that resonate with local audiences while maintaining universal themes of kindness and peace [8]