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双11文创酒破局:剑南春以文物活化重构白酒高端叙事
经济观察报· 2025-11-07 03:37
Core Viewpoint - The Chinese liquor industry is transitioning from a "price war" to a "cultural war," emphasizing cultural experiences over mere product functionality [1][6]. Group 1: Market Trends - The high-end liquor market is experiencing a surge in demand, particularly for cultural liquor products, as consumers show strong purchasing intentions during the year-end gift-giving season and family gatherings [2][6]. - The annual Double 11 shopping festival is evolving from a simple price-cutting event to a platform for brand cultural display and new product launches [2][6]. Group 2: Company Strategy - Jian Nan Chun is redefining the cultural premium of liquor through its zodiac wine series and cultural innovation, effectively capturing the trend of cultural competition in the high-end liquor market [3][6]. - The company has successfully launched zodiac and cultural liquor products during major promotional events for three consecutive years, transforming Double 11 into a "Cultural New Product Day" [6][16]. Group 3: Product Innovation - Jian Nan Chun's zodiac wine, the "Bing Wu Horse Year Zodiac Wine," is part of a collaboration with the National Museum of China, creatively integrating historical artifacts into its design [7][10]. - The limited release of the zodiac wine, with only 30,000 bottles priced at 1,099 yuan each, enhances its scarcity and collectible value [10][11]. Group 4: Cultural Integration - Jian Nan Chun's cultural practices aim to define the "cultural premium" of liquor, focusing on cultural depth and innovative expression in its zodiac wine offerings [13][14]. - The company has developed a multi-dimensional cultural narrative system that combines Tang Dynasty culture, artifact activation, and contemporary aesthetics, enhancing both cultural and commercial value [17][18].
颠覆传统,特朗普要主持肯尼迪中心颁奖
Huan Qiu Shi Bao· 2025-08-14 22:53
Group 1 - President Trump announced he will personally host the "Kennedy Center Honors" ceremony in December, breaking a long-standing tradition and marking a part of the current administration's "culture war" [1][3] - Trump expressed a high level of involvement in the selection of awardees, claiming a 98% participation rate and stating he vetoed many nominees for being "too liberal" or "too woke," indicating a clear political bias in the selection process [3][4] - The list of honorees includes country music singer George Strait, African American singer Gloria Gaynor, heavy metal band "Kiss," and actor Sylvester Stallone, with some honorees being known supporters of Trump [3][4] Group 2 - The "Kennedy Center Honors" was established in 1978 to recognize individuals or groups with outstanding achievements in music and the arts, traditionally attended by U.S. presidents as a bipartisan cultural event [4] - Trump's direct involvement in the Kennedy Center, including replacing board members with his allies and assuming the role of board chairman, has sparked controversy and is viewed as part of a broader strategy to diminish liberal influence in cultural institutions [4]
让历史真相不被掩盖和遗忘
Ren Min Ri Bao· 2025-08-06 22:49
Group 1 - The film "Nanjing Photo Studio" aims to connect historical events with contemporary society, emphasizing the importance of historical narratives in the context of information overload today [1][2] - The film focuses on the cultural and propaganda aspects of the Japanese invasion, highlighting the cultural plunder and the struggle for narrative control during that period [2][3] - The creators emphasize the need for historical accuracy and artistic integrity, aiming to avoid historical nihilism and ensure that the film serves as a living history textbook [2][3] Group 2 - The film's theme revolves around "remembering history and self-strengthening," with a strong emphasis on unity among the Chinese people during the 14-year war against invasion [3] - "Nanjing Photo Studio" is set to be released in multiple countries, including Australia, New Zealand, the United States, and Canada, aiming to raise awareness of the anti-fascist struggle as a universal human aspiration for peace [3]