当消费从产品功能走向文化体验，白酒行业也迎来了从"价格战"到"文化战"的转型。 酒瓶与文物交融，历史与当代对话，剑南春的文创酒战略正在高端白酒市场开辟一条全新的文化竞争赛 道。 一年一度的双11购物节，不再是简单的价格血拼，而逐渐成为品牌文化展示与新品首发的秀场。随着年 终消费旺季的到来，高端白酒市场迎来备货热潮，其中文创酒表现尤为抢眼。线下终端普遍反映，消费 者对高端白酒的采购意愿强劲，消费场景集中在年末礼赠和家庭聚会。 在这场从"产品竞争"向"文化竞争"的转型中，剑南春凭借其生肖酒系列与文物活化创新，正重新定义白 酒的文化溢价。 丙午马年生肖酒——一瓶酒里的"文物活化样本" 丙午马年生肖酒双11首发限量30000瓶，建议零售价1099元/瓶。这种限量发售模式不仅创造了稀缺性， 也提高了产品的收藏价值。此前剑南春推出的"剑南春·鎏金纪"同样采用限量首发模式，仅推出20000 瓶。 当消费从产品功能走向文化体验，白酒行业也迎来了从"价格战"到"文化战"的转型。 白酒市场的竞争已从品质、价格延伸至文化内涵的比拼。年终消费旺季来临之际，双11购物节与年终消 费高峰的叠加效应逐步显现。 高端白酒市场迎来新一轮备货热 ...

当消费从产品功能走向文化体验，白酒行业也迎来了从"价格 战"到"文化战"的转型。 作者： 周远 封图：图片资料室 酒瓶与文物交融，历史与当代对话，剑南春的文创酒战略正在高端白酒市场开辟一条全新的文化竞争赛道。 一年一度的双 11 购物节，不再是简单的价格血拼，而逐渐成为品牌文化展示与新品首发的秀场。随着年终消费旺季的到来，高端白酒市场迎来备货热 潮，其中文创酒表现尤为抢眼。线下终端普遍反映，消费者对高端白酒的采购意愿强劲，消费场景集中在年末礼赠和家庭聚会。 在这场从 "产品竞争"向"文化竞争"的转型中，剑南春凭借其生肖酒系列与文物活化创新，正重新定义白酒的文化溢价。 《》 | 中国国际网址 或年 li 两年马年 019 30年度 © 净含量:888m】 01 丙午马年生肖酒——一瓶酒里的"文物活化样本" 当消费从产品功能走向文化体验，白酒行业也迎来了从 "价格战"到"文化战"的转型。 白酒市场的竞争已从品质、价格延伸至文化内涵的比拼。年终消费旺季来临之际，双 11 购物节与年终消费高峰的叠加效应逐步显现。 高端白酒市场迎来新一轮备货热潮，其中文创酒作为新兴品类，表现尤为亮眼。 剑南春敏锐捕捉到这一趋势，连续三 ...

Core Viewpoint - The article highlights the significant developments and cultural initiatives of Jian Nan Chun, a leading company in the Chinese liquor industry, particularly during the 2025 Sichuan International Wine Expo and the "Hua Xia Aesthetics" conference, showcasing its commitment to innovation and tradition in liquor production [2][11]. Group 1: Company Developments - Jian Nan Chun's new phase of the Da Tang National Liquor Ecological Park has been inaugurated, which will add 30,000 to 50,000 tons of high-quality liquor production capacity, marking a key step in the company's high-quality development [2][6]. - The total investment for the Da Tang National Liquor Ecological Park phase II project is 1.667 billion yuan, expected to boost annual industrial output value by over 10 billion yuan [6]. - The company has established a full lifecycle traceability platform covering quality control, production management, logistics, and marketing, enhancing product quality and production efficiency through data integration [10]. Group 2: Cultural and Historical Significance - Jian Nan Chun's history dates back 1,500 years, with its origins as the imperial liquor of the Tang Dynasty, which adds a prestigious quality to its brand [13]. - The company has developed a complete product matrix to meet diverse consumer needs, including collaborations with cultural institutions to enhance brand value through cultural products [13][14]. - The establishment of the Tian Yi Lao Hao Museum in Jian Nan Old Street showcases the rich history of Chinese liquor, integrating cultural heritage with modern branding efforts [17][18]. Group 3: Industry Context - The Deyang region, where Jian Nan Chun is located, has been recognized as a "Chinese Famous Wine City" and is experiencing significant growth, with a projected output value of over 30 billion yuan for the local liquor industry by 2024 [19][20]. - The region's favorable natural conditions, including its location in the golden liquor-making belt, contribute to its reputation and production capabilities, with a 31.2% year-on-year increase in liquor production [19][20]. - Experts suggest that Deyang should leverage its brand advantages to enhance regional development and expand into international markets [20].