Workflow
文化赋能发展
icon
Search documents
从展会到合作,江苏“文化赋能发展”再腾飞
Xin Hua Ri Bao· 2025-05-30 07:03
Group 1: Event Overview - The 21st Shenzhen Cultural Expo concluded with over 15,000 visitors at the Jiangsu exhibition area and on-site transaction volume exceeding 2.3 million yuan, with intended transaction volume around 78 million yuan [1] - The event served as a significant platform for Jiangsu cultural enterprises to connect with national and global markets, showcasing the integration of culture and technology [1] Group 2: Cultural Innovation and Technology - Jiangsu's exhibition featured four 4-meter high naked-eye 3D screens, highlighting the innovative blend of traditional crafts and modern technology, attracting significant attention from attendees [2] - The introduction of a digital identity certification system for Zisha teapots by Jiangsu Yixing Zhuoyi Culture aims to enhance trust in the collection and trading of traditional handicrafts, achieving sales of nearly 2 million yuan during the event [3] - The use of advanced technology in traditional crafts was exemplified by Jiangsu Huayi Group's first domestic intelligent robot production line for non-heritage tie-dyeing, increasing production efficiency by six times [3] Group 3: Market Trends and Consumer Engagement - The sales of traditional handicrafts, such as the "喜上眉梢" hair accessories made from ancient techniques, exceeded expectations, indicating a strong consumer interest in cultural products [4] - The integration of cultural elements into modern aesthetics was evident, with products like the "福桃" earrings combining traditional craftsmanship with contemporary design appealing to younger consumers [4] Group 4: Cultural IP and Entertainment - The event showcased the impact of popular media on cultural tourism, with the success of the drama "北上" leading to increased visitor traffic to its filming locations [6] - Jiangsu's cultural investment group highlighted its achievements in cultural empowerment through various projects, including the successful touring of the original ethnic dance drama "红楼梦" [7] Group 5: Technological Advancements in Cultural Industry - The expo featured innovations in cultural technology, including AI and VR applications, with Jiangsu's leading cultural tech companies presenting projects that redefine the digital cultural landscape [8] - The introduction of a VR project recreating historical sites, such as the Ming Dynasty tombs, demonstrates the potential for immersive experiences in cultural heritage [9] - Jiangsu's HIFIMAN brand showcased its cutting-edge audio technology, breaking international monopolies and establishing a global presence in the audio equipment market [10]