文旅业态创新

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济宁:创新文旅业态 激发消费活力
Sou Hu Cai Jing· 2025-07-20 02:07
Core Insights - The article highlights the vibrant summer tourism and consumption activities in Jining, with a focus on the "2025 Summer Food" service consumption season and the Grand Canal Food Carnival, aimed at stimulating consumer spending and promoting local culture [1] Group 1: Event Highlights - The "2025 Summer Food" service consumption season was launched on July 18, featuring a blend of culture, food, tourism, and consumption, showcasing over 600 types of renowned dishes and local snacks [1] - Activities include the release of the "Shandong Province Landmark Food Map" and the "Micro Lake Fish Banquet," along with various events such as the Qilu Food Market and the Grand Canal Food Culture Exchange [1] Group 2: Government Initiatives - The Jining Municipal Bureau of Commerce announced a consumption boost plan, allocating 30 million yuan in consumer vouchers to stimulate spending through a combination of policies, activities, and services [1] - The integration of commerce, culture, tourism, and sports is emphasized to further enhance consumer vitality [1] Group 3: Cultural and Health Activities - The event features four major exhibition areas, including a Traditional Chinese Medicine (TCM) health area where attendees can experience acupuncture and other therapies, highlighting the appeal of TCM culture [2] - The Non-Heritage Cultural and Creative area attracted international participants with traditional crafts such as knitting, paper-cutting, and clay sculpture [2] Group 4: Brand Promotion - The activities aim to expand the influence of the "Canal Capital" brand through immersive experiences and online sales, promoting a diverse range of cultural and culinary events [2]
泸州内江乐山宜宾达州巴中眉山传达学习省委十二届七次全会精神 推进文旅产业全域全业态发展
Si Chuan Ri Bao· 2025-06-21 01:39
Core Viewpoint - The recent meetings held in various cities of Sichuan Province emphasize the importance of integrating cultural and tourism development to achieve high-quality growth, aligning with the directives from the Provincial Party Committee's 12th Plenary Session [1][2][3][4][5][6][7] Group 1: Policy Implementation - Cities are tasked with translating the Provincial Party Committee's directives into actionable measures tailored to local contexts, ensuring effective implementation [1][2][3][4][5][6][7] - The focus is on enhancing cultural tourism resources and creating a robust tourism ecosystem that meets consumer demands [2][4][5][6][7] Group 2: Cultural and Tourism Integration - Emphasis on deepening the integration of culture and tourism, with specific strategies to enhance local cultural heritage and develop unique tourism products [2][3][4][5][6][7] - Cities are encouraged to innovate in tourism offerings, including cultural events, culinary experiences, and wellness tourism [3][4][5][6][7] Group 3: Infrastructure and Service Improvement - There is a strong push for improving tourism infrastructure and services, including the development of smart tourism platforms and enhancing visitor experiences [2][4][5][6][7] - Cities are urged to create a comfortable and convenient tourism environment, focusing on quality service delivery [5][6][7] Group 4: Brand Development - The meetings highlight the need for cities to establish and promote distinctive cultural tourism brands, enhancing their visibility and appeal [2][3][4][5][6][7] - Strategies include leveraging local cultural identities and promoting regional specialties to attract tourists [2][3][4][5][6][7]