一街一巷藏文脉，一景一物蕴年味。在新春的热闹氛围里，经济日报记者走进大江南北的古街老巷，看 他们打破传统模样，以多元新潮的玩法解锁文旅新体验，既留住了烟火气与文化味，又激活了消费市场 与文旅产业，让老街区适配新消费、老传统对接新潮流。 ...

Group 1 - The core idea of the articles highlights the increasing popularity of ice and snow tourism in the winter season, particularly at the Jiulongkou Tourist Area, which has successfully created a new consumption scene for ice and snow activities [1][2] - The Jiulongkou National Wetland Park has utilized high-temperature snow-making technology to attract visitors, resulting in a significant increase in foot traffic since its opening [2] - The park features a variety of snow activities, including a 600-square-meter ice skating rink, catering to different age groups and enhancing the overall visitor experience during the festive season [2] Group 2 - The park offers immersive performances such as machine horse shows, drone displays, and NPC parades, blending traditional and modern elements to provide a unique cultural tourism experience [2] - The outdoor ice and snow amusement area spans 8,000 square meters, featuring a 36-meter-long snow slope divided into eight sliding tracks, which has become a major attraction for families [1] - Visitors express excitement and satisfaction with the activities, indicating a strong demand for local winter sports experiences without the need to travel to distant locations [1]

Group 1: Transformation of Local Consumption - The local consumption scene is evolving, transforming from a simple grocery shopping area to a vibrant space filled with diverse flavors and activities, exemplified by the Daguanzhuan New Agricultural Market in Kunming, which attracts 50,000 visitors daily and is referred to as a "local cultural museum" [1][8] - The market has undergone multiple upgrades to balance the needs of livelihood security and consumption enhancement, with the second phase of the project set to be completed by August 2025, featuring improved infrastructure and optimized spatial layout based on "category zoning + scene interaction" principles [5][6] - The transformation of the market reflects clear policy directions aimed at promoting service consumption and enhancing service supply capabilities, as outlined in the "Special Action Plan to Boost Consumption" issued by the Central Committee of the Communist Party of China and the State Council [6][8] Group 2: Rise of Experience-Based Consumption - Knowledge-based experiential consumption is gaining popularity in the tourism market, shifting from traditional sightseeing and shopping to experiences centered around personal interests, driven by policies aimed at expanding domestic demand and fostering new growth points in service consumption [10][15] - Cultural and heritage spaces are evolving from mere exhibition functions to complex experiential scenarios, allowing visitors to engage interactively with cultural artifacts, as seen in the archaeological research institute in Chongqing [12][15] - The shift in consumer preferences from material consumption to service-oriented consumption is evident, with traditional tourism focusing on standardized products, while experiential consumption emphasizes user participation in content design, making it more appealing to consumers [16]

Group 1 - The event "Yuhang Wind and Cultural Life - Yuhang Good Place Cultural Tourism Micro-Promotion" has officially launched, showcasing the integration of traditional crafts and modern life through exhibitions, salons, markets, and interactive experiences, running until June 30 [2] - The "Yuhang Wind Collection Exhibition" highlights innovative practices from three distinctive areas in Yuhang, including the transformation of Qingshan Village from water protection to "Future Village," and the activation of local craftsmanship through community workshops [2] - The event aims to present the living heritage of Yuhang culture, emphasizing that intangible cultural heritage is not merely museum artifacts but can be integrated into daily life [2] Group 2 - Several thematic salon activities are being held alongside the exhibition, with the first salon focusing on "Rural Museums: How to Revitalize Traditional Crafts," featuring practitioners sharing their experiences in integrating intangible heritage into modern life [2] - Upcoming salons will discuss "Art Awakening the Countryside" and "AR Applications in Cultural Tourism," with architects, designers, and technology representatives sharing innovative cases [3] Group 3 - From June 14 to 15, a "Non-Heritage Flash Market" will feature over ten local brands from Yuhang, offering bamboo weaving, tea sets, and traditional snacks, along with interactive experiences [4] - The event will also introduce a "Yuhang Good Taste, Summer Limited Cool Tea Shop," providing specialty tea drinks in an immersive Jiangnan lifestyle setting [4] - Future plans include ongoing exhibitions of regional cultural features to enhance the cultural tourism experience, creating opportunities for visitors to understand local heritage [4]