Core Insights - The future success of e-commerce in the next decade hinges on the ability to create a "non-negotiable" choice logic through "rule sincerity + scenario innovation + value scarcity," making "being continuously chosen" a more important growth metric than GMV [2] Group 1: Market Trends - The consumer market is showing resilience, with data indicating significant growth in the collectible toy industry, where several merchants have surpassed 100 million in sales, and many others have seen triple-digit year-on-year growth [2] - The 618 shopping festival has seen platforms like Tmall simplifying promotional rules, which has led to increased consumer enthusiasm and sales across various categories, including beauty and electronics [3][4] Group 2: Strategy Innovation - Tmall's shift from complex discount structures to straightforward price reductions has reduced consumer decision-making costs, leading to a notable increase in sales across categories such as 3C digital products (up 37.1%) and home appliances (up 21%) during the 618 event [4][5] - The introduction of "TaoBao Flash Sale" combines online shopping with instant service, catering to the demand for convenience among younger consumers [7] Group 3: Ecosystem Reconstruction - Brands like Mr. Ji's home goods and DuoDuoMian's seamless underwear are leveraging the open ecosystem of platforms like Tmall to achieve significant growth, demonstrating the power of content-driven marketing and community engagement [13][17] - Tmall's 2025 strategy focuses on supporting quality and original brands through various incentives, aiming to create a multi-faceted growth path for merchants [18] Group 4: Long-term Vision - The evolution of e-commerce competition is shifting from user acquisition to value creation, with Tmall emphasizing the importance of consumer trust and experience differentiation [21][22] - The integration of AI and cloud computing technologies is transforming the supply chain and consumer engagement, indicating a strategic pivot towards sustainable growth models in the e-commerce sector [22][23]

与展览同步举行的还有多场主题沙龙活动。6月8日，首场主题沙龙"乡村博物馆：如何让老手艺活 出新可能？"邀请多位乡村博物馆实践者分享经验。传梭博物馆馆长郑芬兰将讲述如何通过研学、文创 开发让非遗走进现代生活；百丈镇代表周海英将介绍当地以博物馆带动乡村旅游的实践；蔡志忠文化馆 馆长宋继中则会探讨如何用艺术IP激活传统文化。 后续两场沙龙将围绕"艺术唤醒乡村"和"AR文旅应用"展开讨论，建筑师、设计师和科技企业代表 将分享各自的创新案例，探讨艺术与乡建、文旅与科技结合的可能性。 6月14日至15日，活动将推出"非遗快闪市集"，十余家余杭本土品牌带来竹编、茶器、糕点等特色 产品。游客可现场体验点茶、竹制品互动，还能品尝仁和咸茶、黄湖茶点等传统风味。 此外，"余杭好味，夏日限定凉茶铺"将提供特色茶饮，搭配竹编桌椅、油纸伞等场景布置，营造沉 浸式的江南生活氛围。"阅见西湖"相关负责人表示，未来还将持续推出不同地域的特色风物展，持续打 造"遇美好风物，读两地风情"的文旅新体验，让每一次相遇都成为读懂一方水土的窗口。 近日，"余杭风物 创艺生活——余杭好地方文旅微推介"系列活动在"阅见西湖"空间正式启幕。活 动通过展览、沙龙 ...

Core Insights - The article highlights the increasing popularity of Jingdezhen, known as the "Porcelain Capital," as a destination for inbound tourists, which has led to a surge in sales of related handicraft products [1][19] Group 1: Inbound Tourism Growth - Jingdezhen has become a significant "check-in" location for foreign tourists, particularly at the Taoxichuan creative market, which is bustling on weekends with artisans from various countries selling their works [1][4] - The implementation of a 240-hour visa-free transit policy has contributed to attracting more overseas visitors to Jingdezhen, enhancing both tourism and cultural experiences [8][17] Group 2: Artisan and Cultural Exchange - The presence of over 6,000 foreign artists, referred to as "yangjingpiao," enriches the local ceramic art scene and promotes international cultural exchange [10][14] - The international ceramic studio at Jingdezhen Ceramic University is increasingly attracting foreign artists, with a well-established industrial chain providing necessary materials and tools for ceramic creation [12][15] Group 3: Economic Impact - Data indicates that from January to April 2025, Jingdezhen received 8,000 inbound tourists, marking a 27% year-on-year increase, driven by favorable entry conditions and the city's rich cultural resources [19]

人民网东京5月19日电 （记者朱玥颖）5月17日至18日，"茶和天下·雅集"在日本京都历史悠久的黄檗山万福寺成功举办。"雅集" 恰逢一年一度的全日本 煎茶道联盟大会在万福寺召开，各大煎茶流派齐聚一堂，于寺内纷纷设立茶席，展现各具特色的煎茶艺术。借此日本茶界盛会之机，"茶和天下·雅集"得以 走入这一富有历史文化底蕴的空间，面向众多知茶懂茶的专业人士，展开一场跨国界文化交流的盛会。 在活动现场特别设立的"中国茶体验展示区"中，茶艺老师现场冲泡云鼎白茶、云南普洱、洛阳牡丹花茶等来自中国各地的优质茗茶，邀请日本来宾亲身 品鉴，沉浸式体验中国各地不同茶文化的独特韵味。 在展示区的一隅，还特别设置了中国古代传统游戏"投壶"供来宾体验，吸引了众多日本观众驻足参与。无论大人还是小孩，纷纷跃跃欲试，现场气氛热 烈。许多嘉宾在成功投中壶口后欣喜不已，现场掌声笑声不断，让大家在轻松互动中体会中华古风雅趣。 向来宾介绍中国的茶旅线路。中国驻大阪旅游办事处供图 向来宾介绍中国入境旅游。中国驻大阪旅游办事处供图 来自河南洛阳的团队也带来极具震撼力的舞蹈演出。在万福寺大雄宝殿前，原创舞蹈《龙门金刚》一登场便吸引无数目光。舞者以刚劲与柔美并 ...

中茶博志愿者为观众讲解 "5·18国际博物馆日"即将到来，今年的主题为"快速变化社会中的博物馆未来"。届时，中国茶叶博 物馆将举办一系列精彩活动，邀大家一起参与。 活动当天，新展"宋风吉韵、吉州窑茶器展"在中国茶叶博物馆双峰馆区临时展厅（第10展厅）开 展，将持续至8月18日。届时，观众将欣赏到复原的吉州窑茶器，感受吉州窑茶器的魅力及地位，领略 宋代茶文化的韵味；展览还融入人工智能技术，为观众提供全新的观赏体验；此外，展览融合景德镇陶 瓷大学刘晓玉教授的研究成果，将讲述吉州窑出土瓷片的整理与复原研究。 国茶六味"6+1"研学课程一直是中国茶叶博物馆宣教活动的特色，课程以"六大茶类+文化传承"为核 心理念，通过理论与实践结合的教学模式，打造沉浸式茶文化教育体系，让更多爱茶人士品味到中国不 同茶区的代表性茶类。5月18日，中国茶叶博物馆诚邀爱茶之人共赴"六大茶类"探秘之旅——从绿茶的 鲜爽到红茶的醇厚、从白茶的清雅到黑茶的陈韵，感受千年茶史的深邃。 为了让观众深入体验中华茶文化的精髓，5月18日10:00与14:00，在中国茶叶博物馆双峰馆区中华 茶文化展厅与龙井馆区世界茶文化展厅，将推出免费导览服务，大家可在专 ...