川观新闻记者 卢星宇 2月19日（正月初三），2026年春节假期第五天，截至当天15时，四川全省纳入统计的873家A级景区当日接待游客818.25万人次，实现门票收入7593.82万 元；春节前五天累计接待游客3401.09万人次，实现门票收入25877.47万元。全省图书馆、文化馆、博物馆当日接待群众135.6万人次，前五天累计接待群众 543.2万人次。 在传统年味温暖人心的同时，四川各地以科技为笔、文化为墨，绘就出一幅幅文旅融合的新春图景。从成都街头的数字光影到川北山乡的无人机秀，一系列 以"科技+"为核心的文旅新场景、新业态蓬勃涌现，为游客带来沉浸式、未来感的春节体验，成为拉动节日消费的新引擎。 科技赋能：新业态新场景激发消费新活力 今年春节，四川各地纷纷推出科技感十足的文旅新项目，数字化、沉浸式体验成为游客追捧的热点。 夜间光影科技点亮城市夜空。在成都，东郊记忆的数字艺术展与东安湖的"星核纪元"科幻展，掀起了数字文旅的热潮，吸引年轻游客打卡。在巴中，"恩阳 夜画·龙凤呈祥"光影秀将现代灯光艺术与古镇夜色完美交融。自贡中华彩灯大世界集中呈现31个主题点位灯景、11组超大型灯组和200余组中小型灯组，自 ...

Group 1 - The core idea of the articles highlights the increasing popularity of ice and snow tourism in the winter season, particularly at the Jiulongkou Tourist Area, which has successfully created a new consumption scene for ice and snow activities [1][2] - The Jiulongkou National Wetland Park has utilized high-temperature snow-making technology to attract visitors, resulting in a significant increase in foot traffic since its opening [2] - The park features a variety of snow activities, including a 600-square-meter ice skating rink, catering to different age groups and enhancing the overall visitor experience during the festive season [2] Group 2 - The park offers immersive performances such as machine horse shows, drone displays, and NPC parades, blending traditional and modern elements to provide a unique cultural tourism experience [2] - The outdoor ice and snow amusement area spans 8,000 square meters, featuring a 36-meter-long snow slope divided into eight sliding tracks, which has become a major attraction for families [1] - Visitors express excitement and satisfaction with the activities, indicating a strong demand for local winter sports experiences without the need to travel to distant locations [1]

Core Insights - The "night economy" is becoming a new driving force for holiday consumption in China, with various night-time activities such as night rides, dining, shopping, and tourism gaining popularity [1] Group 1: Night Economy Trends - The integration of "daytime entertainment + nighttime consumption" effectively extends the consumption chain [3] - In Shanghai, a marine park has launched multiple cultural theme performances, extending night events from September 27 to November 9, maximizing tourist engagement [5] - Diverse night consumption scenarios are attracting visitors from various regions [6] Group 2: Consumer Behavior and Statistics - In Beijing, the foot traffic in 60 key commercial districts increased by 14.3% during the first four days of the holiday [10][12] - The Chongqing Guanyinqiao commercial area recorded an average daily foot traffic exceeding one million, with monitored enterprises achieving a sales growth of 18.4% in the first two days [12] Group 3: Technological Integration - The fusion of technology and cultural tourism is enhancing night-time consumption experiences, with drone shows and light displays being featured in various locations [13] - The increasing diversity of night consumption scenes is becoming a new engine for driving China's holiday economy [15]

Core Viewpoint - The event in Zhenjiang showcased a combination of low-altitude flying performances and drone shows, highlighting the city's efforts to integrate low-altitude tourism with cultural and recreational activities, thereby promoting economic development and enhancing tourism offerings [7][12][23] Group 1: Event Highlights - The "paragliding performance" and "drone show" during the "Super League" match in Zhenjiang created a vibrant visual spectacle, enhancing the event's atmosphere [7] - The performances symbolize the fusion of Zhenjiang's historical heritage with modern sports, reflecting the city's commitment to developing its industrial economy [7][12] Group 2: Low-altitude Tourism Development - Zhenjiang is actively promoting low-altitude flight routes and paragliding experiences, implementing supportive measures for "low-altitude + cultural tourism" initiatives, which significantly enrich the tourism product matrix [12][13] - The city is developing the Xijin Ferry low-altitude tourism project in collaboration with Jiangsu Yahua General Aviation Co., aiming to create a "three-dimensional cultural tourism corridor" with five aerial tourism routes [12][13] Group 3: Enhancements in Flight Services - The frequency of low-altitude flights between Hefei and Zhenjiang has been increased from two to three flights per week to better meet customer demand, showcasing a well-planned route that highlights various scenic spots [13] - The new flight routes provide a unique aerial perspective of the rich cultural and natural resources in the Anhui and Jiangsu provinces [13] Group 4: Educational and Research Initiatives - Zhenjiang has launched 35 educational tourism bases, including aviation-themed ones, to promote aviation education and attract participants, with a reported 7% increase in participants this year [17] - The city is fostering a distinctive brand for aviation educational tourism, with significant engagement and revenue generation from these initiatives [17] Group 5: Policy Support for Industry Growth - The Zhenjiang Municipal Bureau of Culture, Radio, Television, and Tourism has introduced measures to support the high-quality development of "low-altitude + cultural tourism," including financial subsidies for drone performances and new flight routes [17][23] - The policy encourages enterprises to conduct low-altitude flight events, providing subsidies based on attendance and flight duration, thereby stimulating industry growth [17][23]

Core Viewpoint - Yingxin Development is transforming into a comprehensive cultural tourism platform operator through strategic adjustments in "real estate + cultural tourism + technology" [1] Group 1: Company Strategy and Developments - Yingxin Development has undergone a brand renewal and operational innovation, enhancing brand awareness and influence, and was recognized as one of the top 100 cultural tourism brands in 2024 [1] - The company is actively pursuing a deep integration of cultural tourism and sports, exemplified by its role as the title sponsor for "Ganchao" [1] - The launch of the "Kiln Fire Volunteer" model at the Copper Official Kiln scenic area aims to combine efficiency with public welfare, enhancing community service capabilities and injecting vitality into regional development [2] Group 2: Financial Performance and Market Position - In the first half of 2025, the Copper Official Kiln National Style Park achieved growth in both visitor numbers and revenue, with site ratings exceeding 4.7 [2] - The company has implemented marketing strategies to revitalize existing assets and enhance project competitiveness, including a successful debt conversion for the Hainan Xiangshui Bay project, with an estimated market value of over 20 billion yuan for new products [3] Group 3: Future Outlook and Goals - Yingxin Development plans to focus on improving operational performance, innovating cultural tourism operations, and enhancing industry integration in the second half of the year [4] - The company aims to achieve high-quality development by advancing its strategic planning towards "solidifying the foundation of real estate, shaping the soul of cultural tourism, and exploring new quality without boundaries" [4]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") is gaining significant popularity, drawing comparisons to major events like the Super Bowl due to its vibrant activities and community engagement [1][2] - The league has seen a substantial increase in sponsorship, with the number of sponsors rising from 6 to 20, reflecting a growing interest from major brands and industries [1][10] Group 1: Event Highlights - The fourth round of the "Su Super" attracted nearly 20,000 spectators to the Yangzhou Sports Park, showcasing the event's ability to draw large crowds [3] - A spectacular drone show featuring over 1,000 drones was held in Nanjing, enhancing the event's visibility and excitement [2] - The event included aerial displays from five light aircraft, which added to the festive atmosphere and drew cheers from the audience [5] Group 2: Sponsorship and Economic Impact - The number of sponsors for the "Su Super" has increased significantly, with sponsorship fees reaching 3 million, indicating a high demand for sponsorship opportunities [10] - Major brands such as JD.com and Yili have joined as official sponsors, further solidifying the league's commercial appeal [10] - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, highlighting its potential impact on the local economy [14] Group 3: Community Engagement and Promotions - Various cities are leveraging the league's popularity to boost local tourism and economy, with initiatives like free entry to attractions and special discounts on local cuisine [13] - Events such as the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters during the event [13] - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to enhance visitor experiences [14]