山东省日照市阳光海岸绿道今年暑期迎来客流高峰 韩 军 摄 今年，潍坊市依托文化和旅游部虚拟现实技术创新中心，支持承建单位布局数字体验项目、景区景点上新沉浸式文旅项目，以创意新玩法激发文化魅力。目 前，全市已有32家商业综合体、4家文博场馆引进VR、AR（增强现实）、XR（拓展现实）体验项目。 今年，山东创新开行"好客山东·齐鲁1号"旅游列车，4月10日开通第一组，以亲民价格、丰富体验和优质服务，成为山东"文旅+交通"融合发展新亮点。截至 8月10日，列车累计运送旅客27.6万人次，平均上座率169.6%。 2024年5月，习近平总书记考察山东时强调，"山东要在全国发展大局中定好位、挑大梁，完整准确全面贯彻新发展理念""要发挥海洋资源丰富的得天独厚优 势，经略海洋、向海图强""要繁荣发展文化事业和文化产业"。 文旅产业是综合性产业，文旅消费具备"乘数效应"，是扩大内需、拉动经济的重要引擎。今年以来，山东省紧紧抓住发展机遇、政策机遇、市场机遇，把文 旅产业发展、提振文旅消费摆在更加突出位置，坚持高位推动，强化政策措施，供需两端发力，通过持续完善产业生态、提升服务品质、创新消费场景，不 断巩固提升文旅产业的支柱产业 ...

Group 1 - The "Su Super" league in Jiangsu Province has become a phenomenon in sports, showcasing the unique cultural heritage and local characteristics of the cities involved [1][2] - The integration of local history, specialties, and culinary culture into the events has enhanced the cultural appeal and recognition of the cities, turning matches into showcases of urban charm [1] - The league has generated a multiplier effect on cultural and tourism consumption, with creative marketing strategies capturing audience attention and promoting local products [1][2] Group 2 - The participation of ordinary people from various professions in the league has created a sense of familiarity and community, making the events feel personal and relatable [1] - The success of the league highlights the importance of grassroots engagement in sports, which can stimulate widespread participation and sustain vitality [1][2]