Core Viewpoint - Shandong Province has introduced a comprehensive plan with 20 specific measures to enhance cultural and tourism consumption, aiming to leverage the "multiplier effect" of the cultural tourism sector to stimulate economic growth [2][3]. Group 1: Policy Measures - The new policy includes four main areas with 20 specific measures to promote consumption in the cultural and tourism sectors [2]. - The plan emphasizes the integration of cultural and tourism resources, encouraging collaboration among various departments such as commerce, agriculture, and transportation to enhance the overall tourism experience [3]. Group 2: Economic Impact - In the first half of the year, Shandong welcomed 410 million visitors, generating over 500 billion yuan in tourism revenue, both showing nearly 10% growth [3]. - The summer month of July alone saw 96.5 million domestic tourists and a revenue of 124.21 billion yuan, reflecting a year-on-year increase of 10.3% and 10.6% respectively [3]. Group 3: Financial Support and Incentives - The policy provides significant financial incentives, allowing cultural institutions to allocate 70% of net revenue from cultural products to development and 30% for personnel incentives [4]. - Travel agencies and tourism enterprises will receive subsidies for attracting inbound tourists and organizing travel packages [4]. Group 4: Addressing Industry Challenges - The plan aims to resolve financing difficulties faced by tourism enterprises and facilitate the transformation of travel agencies [5]. - It includes initiatives for financial institutions to innovate tourism-related financial products and support projects like the 120 million yuan upgrade of the Zhoucun Ancient Mall [5]. Group 5: New Consumer Experiences - The plan introduces various discounts and incentives to reduce the financial burden on tourists, encouraging them to spend more [7][8]. - New digital technologies are being utilized to create immersive cultural experiences, such as the "What is Taierzhuang" project, which has attracted nearly 10,000 visitors and generated over 300,000 yuan in revenue [9]. Group 6: Innovative Tourism Products - The policy promotes the development of low-altitude flight tourism, expanding aerial sightseeing and sports [10]. - It encourages the integration of transportation tickets with tourism discounts, enhancing the overall travel experience for visitors [9].

山东省日照市阳光海岸绿道今年暑期迎来客流高峰 韩 军 摄 今年，潍坊市依托文化和旅游部虚拟现实技术创新中心，支持承建单位布局数字体验项目、景区景点上新沉浸式文旅项目，以创意新玩法激发文化魅力。目 前，全市已有32家商业综合体、4家文博场馆引进VR、AR（增强现实）、XR（拓展现实）体验项目。 今年，山东创新开行"好客山东·齐鲁1号"旅游列车，4月10日开通第一组，以亲民价格、丰富体验和优质服务，成为山东"文旅+交通"融合发展新亮点。截至 8月10日，列车累计运送旅客27.6万人次，平均上座率169.6%。 2024年5月，习近平总书记考察山东时强调，"山东要在全国发展大局中定好位、挑大梁，完整准确全面贯彻新发展理念""要发挥海洋资源丰富的得天独厚优 势，经略海洋、向海图强""要繁荣发展文化事业和文化产业"。 文旅产业是综合性产业，文旅消费具备"乘数效应"，是扩大内需、拉动经济的重要引擎。今年以来，山东省紧紧抓住发展机遇、政策机遇、市场机遇，把文 旅产业发展、提振文旅消费摆在更加突出位置，坚持高位推动，强化政策措施，供需两端发力，通过持续完善产业生态、提升服务品质、创新消费场景，不 断巩固提升文旅产业的支柱产业 ...

Group 1 - The "Su Super" league in Jiangsu Province has become a phenomenon in sports, showcasing the unique cultural heritage and local characteristics of the cities involved [1][2] - The integration of local history, specialties, and culinary culture into the events has enhanced the cultural appeal and recognition of the cities, turning matches into showcases of urban charm [1] - The league has generated a multiplier effect on cultural and tourism consumption, with creative marketing strategies capturing audience attention and promoting local products [1][2] Group 2 - The participation of ordinary people from various professions in the league has created a sense of familiarity and community, making the events feel personal and relatable [1] - The success of the league highlights the importance of grassroots engagement in sports, which can stimulate widespread participation and sustain vitality [1][2]