扬子晚报网10月10日讯（记者 金雨希）近日，江苏省文化和旅游厅正式公布2025年江苏省文旅科技融合创新项目名单，运河奇境——VR大空间沉浸式体 验探索展、"牛小禅"AI伴游等10个项目成功入选。这批项目涵盖VR沉浸体验、AI智能服务、数字研学、光影演艺等多个领域，以科技赋能文化传播，为 游客打造可感、可玩、可互动的文旅新场景。 在扬州中国大运河博物馆，"运河奇境——VR大空间沉浸式体验探索展"成为游客打卡热点。该项目联合《黑神话：悟空》制作团队打磨细节，观众佩戴 VR设备后，将以明成祖视角，在NPC"小河灵安澜"指引下，25分钟内历经6个章节，从舆图寻线索到睢阳守卫战热血体验，再"飞"过南旺枢纽，沉浸式感 受千年运河的历史变迁。 牛首山文化旅游区的"牛小禅"AI伴游同样吸睛。依托DeepSeek AI大模型，"牛小禅"存储海量文旅数据，能一站式解决游客买票、查交通、找车位、听讲 解、规划路线等"吃住行游购娱"需求。游客若在禅境大观入口租赁AR智慧眼镜，还能通过"牛小禅"解读《灵山胜会经变图》等壁画的文化精髓，实现科 技与禅意的融合。 常州博物馆的"龙城志——数字实景研学"则让博物馆变成"实景解谜场"。游客凭 ...

Core Points - The 2025 China Cultural Tourism Industry Expo has seen overwhelming public interest, leading to additional reservation slots being opened to accommodate visitors [2][4] - Various exhibition areas have attracted large crowds, with popular activities including purchasing domestic cultural products, visiting specially designed pavilions, enjoying IP performances, engaging with innovative technology, and tasting local delicacies [4][11] Group 1: Visitor Engagement - The expo is free for the public and has implemented an online reservation system, which quickly filled up due to high demand [4] - The Guangdong Changlong exhibition area has been particularly popular, with performances drawing large audiences and interactive experiences enhancing visitor engagement [4][10] Group 2: Cultural Products - The "Guochao" cultural product exhibition area has become a highlight, with long queues for items like the Palace Museum's refrigerator magnets and local creative products selling out rapidly [7][8] - Notable sales include 5,000 units of Jiangnan's three famous towers refrigerator magnets sold in two days, showcasing the strong consumer interest in culturally themed merchandise [7] Group 3: Technological Integration - The expo features advanced technology, such as AI digital art displays and immersive experiences, which have captivated attendees [10][16] - Innovative products like AR glasses and interactive robots have transformed the visitor experience from passive observation to active participation [16] Group 4: Culinary Offerings - The food section of the expo has been a major draw, with local delicacies like Qingdao beer and Inner Mongolia's dumplings selling out quickly [17] - The "Gourmet World" area has showcased a variety of regional foods and beverages, enhancing the overall visitor experience [17]

Core Insights - The 12th "Belt and Road" Cultural Tourism Technology High-Quality Development Conference and International Silk Road Boutique Expo was held in Shanghai, focusing on new opportunities for the development of China's cultural tourism industry [1] - iBox Chain Box was invited to participate in the event and was recognized for its innovative practices in the digital cultural tourism sector [2] Group 1: Event Overview - The conference was guided by the China Commercial Culture Research Association and co-hosted by various organizations, highlighting its significance in the cultural tourism resource integration field [1] - The event has been successfully held in multiple cities, establishing itself as a top-tier gathering with substantial influence and effectiveness in the industry [1] Group 2: iBox Chain Box's Achievements - iBox Chain Box's project, "iBox Chain Box Assists Shennong Tribe's Digital Cultural Tourism Integration Practice," was selected as a new cultural tourism brand demonstration case for 2025 due to its outstanding innovation [1][2] - The collaboration with Hubei Shennong Tribe Scenic Area introduced the "Crypto Kid" PFP digital avatar, merging digital collectibles with cultural tourism experiences [2] Group 3: Industry Trends - The cultural and tourism sectors are undergoing an unprecedented digital transformation, with iBox Chain Box actively exploring and practicing the integration of cultural tourism and technology [2] - The use of blockchain technology in the project aims to revitalize cultural IP and enhance user engagement through exclusive benefits linked to the digital avatar [2]