广东文旅消费对全行业贡献度超七成 文/羊城晚报全媒体记者 黎存根 今年是春节申遗成功后第二个"非遗中国年"，又迎来了一个"史上最长春节假期"。据文化和旅游部数据，今年春节假日9天，全国国内出游5.96亿人次，较 2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 "请到广东过大年"显然不只是一句口号，广东接住了这波"流量"。 "年俗"搜索相当火爆，地道"年味"火热出圈 "非遗中国年"的"年味"成了最吸引大家的过年指标。节前两周，关于"年味""年俗"的搜索热度已环比暴涨了3倍多！而"广府年味"凭着深厚底蕴，亦成为游客 们的首选，不仅是国内游客，就连国际游客都冲着"广府年味"而来。 据同程旅行发布的数据显示，广东汕头以独特年俗年味、沉浸式文旅体验，登顶今年"特色年味游"TOP10目的地榜单第一名。汕头也因这场"现象级文旅热 潮"，强势进入全国文旅版图，尤为引人注目。其背后有深厚传统文化为内核、创新性策划为指导，成为新春活动的一次成功实践。从大年初一的小公园巡 游、南澳渔灯赛会开启，到大年初二一再冲上热搜前十的 ...

Core Insights - The introduction of drone delivery services at Lushan West Sea Scenic Area aims to enhance the dining experience for tourists by providing a diverse range of food options through "aerial logistics" [2][1] - The scenic area expects to attract 12.54 million visitors by 2025, indicating significant potential for growth in tourism and related services [1] Group 1 - The scenic area features over 8,000 islands and vast water bodies, making it an attractive destination for tourists [1] - The drone delivery service allows restaurants and cafes to expand their delivery range across the main scenic area, improving accessibility to food options for visitors [2] - The drones used for delivery are fully automated and designed to avoid crowded areas, ensuring safety through real-time coordination with the scenic area's management platform [2] Group 2 - The implementation of drone delivery is seen as a way to connect the dining experience with the scenic exploration, enhancing the overall visitor experience [2] - Future plans include denser flight routes and a wider variety of scenarios to leverage technology for the benefit of every island in the scenic area [2]

Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo emphasizes the integration and high-quality development of the cultural industry in the Yangtze River Delta region, showcasing over 1,500 cultural industry-related entities and a total exhibition area of 80,000 square meters [3][6]. Group 1: Event Overview - The expo is co-hosted by the propaganda departments of Shanghai, Jiangsu, Zhejiang, and Anhui, with the theme "Cultural Empowerment for Economic and Social Development" [3]. - The event features a "1+6" exhibition format, including one comprehensive development section and six specialized exhibitions, along with 126 industry summits and performances [3][5]. - The "Yangtze River Delta Smart Cultural Industry Fund" was officially launched, and several key research publications were released, including the "Yangtze River Delta Cultural Industry Development Blue Book" [3][6]. Group 2: Regional Highlights - Shanghai's exhibition area showcases various cultural innovations, including immersive experiences and technology integration, such as the "Shen Yu Li" light show and the "IP Star Chain Factory" [4][5]. - Jiangsu's exhibition covers 2,000 square meters with themes like "Su Chao" and features over 10,000 cultural products, including innovative tech like AR glasses [5]. - Zhejiang's 2,000 square meter area highlights cultural heritage and digital entertainment, showcasing ancient crafts and modern cultural exports [5]. Group 3: Industry Development and Collaboration - The expo includes multiple industry forums and trade meetings focusing on emerging topics like the immersive industry, AI, and cultural tourism investment [6]. - The event aims to activate cultural consumption and promote the high-quality integration of the cultural industry in the Yangtze River Delta, contributing to regional economic and social development [6].

Core Insights - The Jiangsu Provincial Department of Culture and Tourism announced the list of innovative projects for the integration of culture, tourism, and technology for 2025, highlighting ten selected projects that illustrate a new vision for "culture and tourism + technology" [1] Group 1: Project Highlights - The "Canal Wonder - VR Large Space Immersive Experience Exhibition" at the Yangzhou China Grand Canal Museum utilizes VR technology to allow visitors to traverse through a thousand years of canal history [2] - The "Niu Xiaozhan" AI tour guide at Nanjing Niushou Mountain, powered by the DeepSeek AI model, addresses comprehensive visitor needs including ticket purchasing, real-time traffic inquiries, parking searches, site explanations, and itinerary planning [2] - The "Dragon City Chronicle - Digital Real Scene Research Study" project at Changzhou Museum offers an engaging educational experience using a backpack, smartphone, and clue manual [2] Group 2: Technological Innovations - The "Chengxin AI" cultural tourism model features intelligent itinerary planning, dynamic voice interaction services with high-precision GPS, and supports nine languages for customer service [2] - The "Meet Traditional Opera, Meet the Future" digital innovation project at the Kunshan Opera Museum employs XR technology to integrate traditional opera into various life scenarios [2] - The immersive light and shadow performance "Mirror Flower Dream" at Lianyungang Shuanglongjing Scenic Area combines giant screen projection, holographic screens, surround sound technology, and real NPC interactions to create an engaging experience [2] Group 3: Additional Projects - The "Heavenly Book Wonder VR Large Space" project in Lianyungang invites audiences to explore a virtual Dongyi village and uncover the "Eastern Heavenly Book" [2] - The "Thousand Machines Dance - Journey to the West Galaxy" at Huai'an Theme Park customizes drone performances based on holiday themes [2] - The Huai'an Dragon Palace Ocean World - Ocean Technology Exploration Center integrates digital effects, panoramic imaging, and AI technologies to create a triadic model of "science popularization + education + culture and tourism" [2] - The "Zhenjiang Three Thousand Years" digital relief wall project at Zhenjiang Museum enhances the existing relief wall with digital upgrades [2]

Core Insights - Jiangsu Province's Cultural and Tourism Department has announced the list of innovative projects for the integration of culture, tourism, and technology for 2025, featuring 10 selected projects that utilize VR, AI, and digital experiences to enhance cultural dissemination and create interactive tourist experiences [1][4]. Group 1: Project Highlights - The "Canal Wonder - VR Large Space Immersive Experience Exhibition" at the Yangzhou China Grand Canal Museum allows visitors to experience the history of the Grand Canal through a 25-minute VR journey guided by an NPC, covering six chapters [4]. - The "Niu Xiao Chan" AI tour guide in the Niushou Mountain Cultural Tourism Area utilizes the DeepSeek AI model to provide comprehensive services for tourists, including ticket purchasing, transportation information, and cultural insights through AR glasses [4]. - The "Dragon City Chronicle - Digital Real Scene Research" project at the Changzhou Museum transforms the museum into an interactive puzzle-solving venue, engaging visitors with various challenges and generating ability analysis reports upon completion [4]. Group 2: Technological Integration - The "Thousand Machines Dance - Journey to the West Star River - Drone Cluster Smart Performance System" at Huai'an West Journey Amusement Park features a visual spectacle with 1,600 drones creating formations in the night sky, enhancing the nighttime tourism experience [5]. - Other projects like "Mirror Flower Dream" immersive light and shadow performance, "Chengxin AI" cultural tourism model, and a digital relief wall in Zhenjiang showcase the diverse applications of technology in cultural tourism [5]. - The provincial tourism department plans to use these projects as benchmarks to strengthen policy guidance and resource coordination, promoting the deep application and innovative breakthroughs of new technologies in the cultural tourism sector [5].

Core Points - The 2025 China Cultural Tourism Industry Expo has seen overwhelming public interest, leading to additional reservation slots being opened to accommodate visitors [2][4] - Various exhibition areas have attracted large crowds, with popular activities including purchasing domestic cultural products, visiting specially designed pavilions, enjoying IP performances, engaging with innovative technology, and tasting local delicacies [4][11] Group 1: Visitor Engagement - The expo is free for the public and has implemented an online reservation system, which quickly filled up due to high demand [4] - The Guangdong Changlong exhibition area has been particularly popular, with performances drawing large audiences and interactive experiences enhancing visitor engagement [4][10] Group 2: Cultural Products - The "Guochao" cultural product exhibition area has become a highlight, with long queues for items like the Palace Museum's refrigerator magnets and local creative products selling out rapidly [7][8] - Notable sales include 5,000 units of Jiangnan's three famous towers refrigerator magnets sold in two days, showcasing the strong consumer interest in culturally themed merchandise [7] Group 3: Technological Integration - The expo features advanced technology, such as AI digital art displays and immersive experiences, which have captivated attendees [10][16] - Innovative products like AR glasses and interactive robots have transformed the visitor experience from passive observation to active participation [16] Group 4: Culinary Offerings - The food section of the expo has been a major draw, with local delicacies like Qingdao beer and Inner Mongolia's dumplings selling out quickly [17] - The "Gourmet World" area has showcased a variety of regional foods and beverages, enhancing the overall visitor experience [17]

Core Insights - The 12th "Belt and Road" Cultural Tourism Technology High-Quality Development Conference and International Silk Road Boutique Expo was held in Shanghai, focusing on new opportunities for the development of China's cultural tourism industry [1] - iBox Chain Box was invited to participate in the event and was recognized for its innovative practices in the digital cultural tourism sector [2] Group 1: Event Overview - The conference was guided by the China Commercial Culture Research Association and co-hosted by various organizations, highlighting its significance in the cultural tourism resource integration field [1] - The event has been successfully held in multiple cities, establishing itself as a top-tier gathering with substantial influence and effectiveness in the industry [1] Group 2: iBox Chain Box's Achievements - iBox Chain Box's project, "iBox Chain Box Assists Shennong Tribe's Digital Cultural Tourism Integration Practice," was selected as a new cultural tourism brand demonstration case for 2025 due to its outstanding innovation [1][2] - The collaboration with Hubei Shennong Tribe Scenic Area introduced the "Crypto Kid" PFP digital avatar, merging digital collectibles with cultural tourism experiences [2] Group 3: Industry Trends - The cultural and tourism sectors are undergoing an unprecedented digital transformation, with iBox Chain Box actively exploring and practicing the integration of cultural tourism and technology [2] - The use of blockchain technology in the project aims to revitalize cultural IP and enhance user engagement through exclusive benefits linked to the digital avatar [2]