秋高气爽，正是出游好时节。广发银行积极践行金融服务实体经济的责任，聚焦文旅产业发展的多元化 需求，通过精准信贷投放、综合金融服务及惠民举措，为全国多地文旅产业注入金融活水，助力"金 秋"旅途更安心、更精彩。 精准信贷支持文旅基础设施建设与升级 在河北，广发银行石家庄分行助力区域历史文化传承与生态休闲建设，为当地文化旅游资源国有龙头企 业提供1.5亿元贷款，专项支持包括中共西柏坡管理局工作委员会党校建设、石家庄滹沱河体育公园基 础设施提升改造、石家庄东垣遗址公园局部景观提升在内的10个项目建设，为"这么近，那么美"的河北 文旅增添金融动能。 在山东，广发银行济南分行积极推动"文旅+"多元融合发展，为济宁孔子文旅集团发放流动资金贷款 6800万元，有效满足其文创商品采购等周转资金需求，支持了首届"孔子文旅杯"文创设计大赛及"2025 微山湖运河天空群星演唱会"等活动的成功开展，让"孔孟之乡"的文化旅游焕发新生机。 暖心相伴金融惠民融入旅途场景 在辽宁，广发银行沈阳分行为沈阳东北亚景区经营管理公司提供信贷支持，并在旅游旺季组织志愿者服 务团队，深入景区为游客提供指引服务，同步开展金融知识普及与反诈宣传，将专业、温暖 ...

Core Insights - The article highlights the growing popularity of Hainan as a summer tourist destination, driven by unique attractions and promotional activities by Bank of Communications [1] - The bank is actively collaborating with local tourism units to enhance tourism promotion and provide tailored financial services to support the high-quality development of the tourism industry [1] Group 1: Tourism Promotion - The "Heartfelt Journey" campaign launched by Bank of Communications in partnership with Xinhua News has garnered significant attention from netizens and customers [1] - The campaign includes a series of promotional activities during the Consumer Expo, focusing on Hainan's duty-free shopping, main commercial areas, and local dining experiences [1] Group 2: Financial Services and Discounts - Bank of Communications Hainan Branch has upgraded various discount activities, such as the "Summer You Most Benefit" campaign, offering significant savings for credit card holders at over 1,200 dining establishments [2] - The bank's promotional activities include a "Hainan Safe Travel" initiative, providing discounts for consumers until December 31, 2025, aimed at enhancing the integration of financial services with tourism [2] Group 3: Future Plans - The bank plans to continue innovating financial products, distributing tourism consumption vouchers, and promoting unique travel routes to create a more inclusive and sustainable tourism financial service ecosystem [2]