TRENDHAHHH II I u I I l m mazza I I H u Halled u 近日，广汽丰田宣布构建"中国ONE R＆D"研发体系，将中国专属车型的开发决策权从日本转移至中国本土团队，并首次设立"中国首席工程师 （RCE）"职位。这一事件标志着跨国车企"权力让渡"的序幕拉开。无独有偶，日产汽车宣布未来3年将投资100亿元扩建中国技术中心，并授权本地团队主 导车型开发；宝马集团更计划在2026年量产的新一代车型中，直接融入中国研发团队对用户习惯的研究成果。在新能源汽车与智能化浪潮的冲击下，合资车 企迈入了中方主导研发与决策的"新合资时代"。然而，这场变革究竟是昙花一现的应急之策，还是行业格局的根本性转折？ 然而，这种权力转移并非仅仅是技术适配的问题。日产投资100亿元扩建技术中心，计划容纳4000名员工，本质上是将研发资源"扎根中国"的信号。一位不 愿透露姓名的合资车企高管表示："外方逐渐认识到，只有将核心能力本地化，才能应对中国市场的'快鱼吃慢鱼'竞争。"在中国这个竞争激烈的市场中，消 费者需求变化迅速，技术更新换代频繁，只有具备快速响应能力和本地化研发能力的企业才能在市场中保持竞争力。 ...

Group 1 - Joint venture car manufacturers are making significant advancements in smart driving technology through collaborations with domestic suppliers, which they promote as a competitive advantage [2][3] - Volkswagen Group's investment in Horizon and the establishment of a joint venture to provide autonomous driving solutions for the Chinese market exemplify the efforts of joint venture car manufacturers to enhance their smart driving capabilities [3] - The introduction of advanced features in models like the Buick Electra E5, including the new VCS smart cockpit system and Super Cruise driver assistance system, highlights the aggressive push of joint venture brands in the smart technology arena [3][4] Group 2 - The increasing penetration of new energy vehicles (NEVs) and the rapid rise of domestic brands are pressuring joint venture car manufacturers to enhance their smart technology offerings [4][5] - The long decision-making chains of joint venture manufacturers, which were manageable in the traditional fuel vehicle era, hinder their ability to adapt quickly to the fast-changing NEV market [5][10] - The collaboration between joint venture manufacturers and domestic smart driving suppliers is seen as a necessary trend to improve their technological capabilities and market competitiveness [7][10] Group 3 - The concept of "Chinese content" or "含华量" is gaining attention, referring to the proportion of local technology components in vehicles, which reflects the commitment of joint venture manufacturers to enhance their smart technology [7][10] - The potential emergence of a "new joint venture era" is suggested, where competition and collaboration coexist between joint venture and domestic brands in the NEV market [9] - Joint venture manufacturers are also seeking partnerships beyond domestic suppliers, indicating a shift towards a more open and diverse collaboration landscape in the automotive industry [9][10]