六大掌舵人同框容易，要实 质联动，难 出品丨虎嗅汽车组 作者丨魏微 头图丨鸿蒙智行 一场横跨15万 - 100 万元价格带的"抱团行动"在黄浦江畔上演。 "我们将以统一标准和资源共享为核心，为用户创造确定性的价值体验。"华为常务董事、产品投资委员会 主任、终端BG董事长余承东表示。 据通稿，此次鸿蒙智行联盟合作升级将在五个方面展开： 1.归一化、平台化解决方案：推动鸿蒙座舱、智能驾驶、云服务等核心技术和部件的标准化，统一质 量管控、统一生态接口。 2.标准化服务体系：联盟将打造行业内首个跨品牌共享售后服务中心网络，实现售前、交付、售后等 全流程高质量服务标准化。 3.共建充电网络："五界"品牌将联合投资建设"鸿蒙智行充电站"，整合现有充电资源，构建覆盖全国 的超级补能网络。通过统一的账号体系和充电地图，为用户提供无缝的补能体验。 （从左至右，按照合作顺序排列）赛力斯集团董事长张兴海，奇瑞汽车股份有限公司董事长尹同跃，北京汽车集团有限公司 党委书记、董事长张建勇，华为常务董事、产品投资委员会主任、终端BG董事长余承东，江汽集团党委书记、董事长项兴 初，上海汽车集团股份有限公司党委书记、董事长王晓秋，华为终端BG ...

Core Viewpoint - Huawei's establishment of Shenzhen Yingwang Intelligent Technology Co., Ltd. as an independent unit for its smart automotive solutions marks a strategic shift towards an "open technology platform" aimed at capturing a larger share of the Chinese automotive market through its HarmonyOS Intelligent Driving initiative [3][6]. Group 1: Huawei's Automotive Strategy - The HarmonyOS Intelligent Driving model initially showcased through Huawei's mobile devices has evolved into dedicated dealerships for the HarmonyOS Intelligent Driving brand [3]. - Yingwang focuses on providing core components such as intelligent driving systems, smart cockpits, and LiDAR to automotive manufacturers, while also offering a full-stack smart automotive solution under the HI model [3]. - By 2025, the HI model is expected to upgrade, with partnerships leading to the creation of new brands rather than just co-branded vehicles [3]. Group 2: GAC Group's New Brand Initiative - GAC Group has established Huawang Automotive Technology Co., Ltd. with a registered capital of 1.5 billion RMB to create a high-end smart automotive brand in collaboration with Huawei [4]. - The new brand will leverage the strengths of both GAC and Huawei in areas such as smart technology and ecosystem integration, aiming to redefine product development and marketing processes [4][6]. - Huawang Automotive plans to announce its brand by the end of 2024, with the first model expected to launch by the end of 2026 [4][6]. Group 3: Competitive Landscape and Market Dynamics - The automotive market in China is highly competitive, with GAC Group entering a "wartime state" to address challenges in its current brand strategy [10]. - Other companies like Dongfeng and Avita are also exploring similar models to enhance their offerings, indicating a broader industry trend towards collaboration with Huawei [10][13]. - Dongfeng's recent stock suspension hints at potential developments related to new brand creation in partnership with Yingwang [10]. Group 4: Future Brand Developments - Dongfeng has established a new company to collaborate with Yingwang on a new smart automotive brand, indicating a significant shift in their strategy [13]. - The collaboration between Dongfeng and Yingwang is seen as an upgrade from previous partnerships, with a focus on creating high-end vehicles [13]. - The potential naming conventions for these new brands remain uncertain, with speculation around the "Wang" series versus the "Jie" series [13][14]. Group 5: Huawei's Broader Brand Strategy - Huawei's HarmonyOS Intelligent Driving has expanded to include multiple brands, with the latest addition being the "Shangjie" brand, which aims to leverage Huawei's extensive resources [14][15]. - The establishment of Anhui Zhijie New Energy Co., Ltd. marks Huawei's first independent brand under the HarmonyOS umbrella, focusing on integrated operations [15]. - The collaboration with Chery for the Zhijie brand signifies a strategic move to alleviate pressure on Huawei's existing brands while aligning with the broader market trends [15].

Group 1 - Joint venture car manufacturers are making significant advancements in smart driving technology through collaborations with domestic suppliers, which they promote as a competitive advantage [2][3] - Volkswagen Group's investment in Horizon and the establishment of a joint venture to provide autonomous driving solutions for the Chinese market exemplify the efforts of joint venture car manufacturers to enhance their smart driving capabilities [3] - The introduction of advanced features in models like the Buick Electra E5, including the new VCS smart cockpit system and Super Cruise driver assistance system, highlights the aggressive push of joint venture brands in the smart technology arena [3][4] Group 2 - The increasing penetration of new energy vehicles (NEVs) and the rapid rise of domestic brands are pressuring joint venture car manufacturers to enhance their smart technology offerings [4][5] - The long decision-making chains of joint venture manufacturers, which were manageable in the traditional fuel vehicle era, hinder their ability to adapt quickly to the fast-changing NEV market [5][10] - The collaboration between joint venture manufacturers and domestic smart driving suppliers is seen as a necessary trend to improve their technological capabilities and market competitiveness [7][10] Group 3 - The concept of "Chinese content" or "含华量" is gaining attention, referring to the proportion of local technology components in vehicles, which reflects the commitment of joint venture manufacturers to enhance their smart technology [7][10] - The potential emergence of a "new joint venture era" is suggested, where competition and collaboration coexist between joint venture and domestic brands in the NEV market [9] - Joint venture manufacturers are also seeking partnerships beyond domestic suppliers, indicating a shift towards a more open and diverse collaboration landscape in the automotive industry [9][10]