Core Viewpoint - JD.com is launching a "Dish Partner" recruitment plan with a budget of 1 billion yuan to find partners for 1,000 signature dishes, leveraging its strong supply chain advantages to offer affordable prices to consumers [2][3]. Group 1: JD.com's New Initiatives - JD.com has initiated the "Dish Partner" program, inviting partners to provide dish recipes while JD's subsidiary, Seven Fresh Kitchen, handles ingredient procurement, dish preparation, and delivery [2]. - As of now, nearly 7,000 dishes have registered for the program, with participation from various restaurant brands [2]. - The first Seven Fresh Kitchen has opened in Beijing, offering a range of dishes priced between 20-40 yuan, with promotional prices around 15-20 yuan [3]. Group 2: Business Model and Technology - The Seven Fresh Kitchen operates on a "delivery + self-pickup" model without dine-in services, and it has sold over 1,000 meals since opening [3]. - The brand is utilizing cooking robots, with one of the suppliers being Xianglu Technology, in which JD.com has invested [4]. - JD.com is also expanding its food service offerings with the establishment of Seven Fresh Food MALL, which operates on a third-party merchant model [4]. Group 3: Market Position and Challenges - Industry experts note that JD.com faces challenges in the competitive food delivery market, particularly against established players like Meituan and Ele.me [5]. - There are concerns regarding JD's "Dish Partner" model, as it relies on purchasing intellectual property from major brands, and its market effectiveness remains to be seen [5].

Group 1 - JD.com officially launched the "Dish Partner" recruitment program, investing 1 billion yuan to recruit partners for 1,000 signature dishes nationwide [1] - Partners only need to provide dish recipes and participate in development, while Qixian Xiaochu will handle cooking and quality control for sales through takeout and self-pickup [1] - Successful partners will receive a guaranteed bonus of 1 million yuan per dish, with no cap on sales revenue sharing, open to both brand restaurants and individual chefs [1] Group 2 - JD.com plans to invest 10 billion yuan to build a new supply chain, aiming to establish over 10,000 Qixian Xiaochu locations nationwide within three years [1] - The initiative aims to relieve operational pressure on quality restaurants and achieve scalable sales, providing consumers with safe and reliable food [1] - The first Qixian Xiaochu store opened on July 20 in Beijing, featuring a transparent kitchen design and equipment for fresh cooking without pre-prepared dishes [1][2] Group 3 - The store currently operates on a "takeout + self-pickup" model, offering a variety of dishes priced between 10 yuan and 30 yuan [2] - The store has sold over 1,000 dishes with a rating of 4.9, but is not yet available on third-party platforms like Meituan and Ele.me [2]

Group 1 - JD.com officially launched the "Dish Partner" recruitment plan, aiming to find partners for 1,000 signature dishes with a cash investment of 1 billion [1] - Partners only need to provide dish recipes and collaborate on development, while JD's Seven Fresh Kitchen will handle cooking and quality control [1] - Each dish partner will receive a guaranteed minimum share of 1 million, with no cap on sales revenue sharing [1] Group 2 - JD.com plans to invest 10 billion in building a new supply chain [1] - The company aims to establish 10,000 Seven Fresh Kitchens nationwide within three years [1]