Core Viewpoint - Kuaishou has launched an independent "takeaway" entry in its local life service sector, marking a significant breakthrough in its local life strategy [1][6]. Group 1: Kuaishou's Takeaway Strategy - Kuaishou's second-quarter data shows that the number of paying users for local takeaway products increased by over three times quarter-on-quarter, indicating significant growth in performance scale [4]. - The independent takeaway entry is part of Kuaishou's ongoing exploration of the takeaway path since launching its group buying and home delivery service in June 2024 [6]. - Kuaishou's takeaway model utilizes a "Meituan supply chain + Kuaishou traffic" light-asset approach, where users generate vouchers that must be redeemed on the Meituan app or mini-program [6]. Group 2: Market Competition - The takeaway market is experiencing intense competition, with JD.com entering the market in February 2023, offering "100 billion subsidies" and achieving over 25 million daily orders during the "618" shopping festival [8]. - Alibaba's Ele.me integrated takeaway services into the Taobao app, launching a subsidy plan worth 50 billion yuan in July [8]. - Regulatory bodies have urged platforms to avoid "below-cost pricing," leading to commitments from Meituan, Ele.me, and JD.com to standardize promotional behaviors and resist malicious competition [8]. Group 3: Differentiated Competition Trends - In response to regulatory guidance, competition is shifting from price wars to ecosystem building, with differentiated competition becoming a new trend [10]. - JD.com launched the "Qixian Kitchen" initiative, investing 1 billion yuan to recruit partners for 1,000 signature dishes, aiming to replicate 10,000 kitchens nationwide over three years [10]. - Meituan is strengthening its "moat" by supporting small and medium-sized merchants and planning to build 1,200 "Raccoon Canteen" locations nationwide over the next three years [11].

【导读】快手上线独立 " 外卖 " 入口，以第三方合作共建为主 中国基金报记者 晨曦 外卖 " 战局 " 持续火热，又有新玩家闯入！ 据悉，近期快手本地生活在 " 团购 " 页面上线独立 " 外卖 " 入口。在快手 " 团购 " 页面， 用户可以点击 " 外卖 " 进入页面下单。 来看详情 —— 快手杀入外卖赛道 有流量的地方，就有外卖。 近期，快手上线独立 " 外卖 " 入口。从目前快手外卖频道展示的产品来看，以来自美团的商 品兑换券为主。亦有产品券需要在直播间内下单，并由商家提供配送服务。 快手方面表示，当前快手 " 外卖 " 中的商品以第三方合作共建为主，集中推介优质餐饮商 品，后续将覆盖更多商家及品类。今年二季度，快手本地外卖商品支付用户数环比增长超 3 倍。 回顾来看， 2024 年 6 月，快手推出团购配送到家业务。当时，快手 App 内并没有专门的 外卖入口，用户需要在 " 团购优惠 " 上搜索外卖等关键词，才会显示外卖商品，快手不提供 配送服务，出餐、配送均由商家完成。 7 月 31 日，淘宝闪购率先启动 " 秋天第一杯奶茶 " 活动，邀请金晨担任品牌大使，奶茶活 动将持续至 8 月 10 日 ...