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朱江明造车十年逆袭新势力“一哥” 零跑汽车提前撞线年销破50万台
Chang Jiang Shang Bao· 2025-11-16 23:35
Core Viewpoint - Leap Motor has achieved significant milestones in the electric vehicle market, surpassing 500,000 cumulative sales for 2025 ahead of schedule, and aims to reach 1 million sales in 2026 under the leadership of founder Zhu Jiangming [3][13]. Company Overview - Zhu Jiangming transitioned from a security giant to a new force in car manufacturing, founding Leap Motor in 2015 after a successful career with Dahua Technology [2][6]. - Leap Motor's first model, the S01, faced challenges upon launch, leading to a strategic shift towards more competitively priced models like T03 and C11, which significantly boosted sales [8][11]. Financial Performance - Leap Motor reported a revenue of 242.5 billion yuan for the first half of 2025, marking a year-on-year increase of 174.15%, with a gross margin of 14.13%, the highest in the company's history [11]. - The company has shown a trend of reducing losses over the past three years, with net losses of 51.09 billion yuan, 42.16 billion yuan, and 28.21 billion yuan respectively [9]. Market Position - Leap Motor has become the second Chinese electric vehicle manufacturer to achieve profitability in the first half of 2025, with a net profit of 33.03 million yuan [10][11]. - The company has maintained its position as the monthly sales champion among new energy vehicle manufacturers in China for eight consecutive months since March 2025 [13]. Future Outlook - Leap Motor plans to launch multiple new models, including Lafa5, D19, and A10, as it targets 1 million sales in 2026 [3][14]. - The company is expanding its international presence, having established over 700 overseas channels and exporting more than 44,000 vehicles in the first ten months of 2025, leading among Chinese new energy brands [14][15].