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中国汽车流通协会:自主品牌保值率表现不一 乐道L60保值率于纯电动中型SUV市场排名第一
智通财经网· 2025-10-10 07:56
Core Insights - The report highlights the varying residual values of domestic automotive brands in China, with traditional strong brands like GAC and Geely maintaining stability, while brands like BYD show robust performance due to rapid electrification [1] - The shift from "market for technology" to "technology creates value" is emphasized as domestic brands evolve [1] Group 1: Electric SUVs - The pure electric mid-size SUV market is highly competitive, characterized by intense high-end battles and mainstream acceleration, with the Leado L60 achieving the highest residual value [3] - Tesla Model Y and ZEEKR 7X follow closely in the residual value rankings, indicating strong market acceptance [3] - In the compact electric SUV segment, the "Matthew effect" is evident, with top models like Song PLUS, AION Y, and Yuan PLUS establishing significant advantages due to technology and market reputation [7] Group 2: Plug-in Hybrid SUVs - In the plug-in hybrid compact SUV market, BYD's Song Pro and Song PLUS dominate the residual value rankings, showcasing the strength of BYD's DM technology [12] - The plug-in hybrid mid-size MPV market sees GAC's E9 leading in residual value due to its luxurious features and advanced battery management [16] Group 3: Compact Cars - In the popular compact car market, the Volkswagen Lavida ranks first in residual value, followed by the Volkswagen Sagitar and Audi A3, reflecting the strong foundation of German brands in China [17] Group 4: Mid-size SUVs - The domestic mid-size SUV market has established a stable value hierarchy, with GAC's GS8 leading in residual value due to its spaciousness and luxury features [21] - The competitive landscape in the mainstream joint venture mid-size SUV segment is dominated by German and American brands, with SAIC Volkswagen's Teramont achieving the highest residual value [23] Group 5: Japanese Brands - The price decline of Japanese brands like Toyota, Honda, and Nissan indicates a convergence in product quality, negatively impacting their residual values in the new energy era [25] - The increase in residual value for Volkswagen brands is attributed to strong contributions from their sedan products, while French brands face significant declines due to ongoing price wars [25]
燃油车回春:短期效应还是逆风翻盘?
Zhong Guo Qi Che Bao Wang· 2025-10-10 01:24
风水轮流转,燃油车又支棱起来了。中国汽车工业协会(以下简称"中汽协")最新数据显示,8月国内传统燃油乘用车销量达到90.2万辆,同比增长 高达13.5%。这并非偶然的月度波动,而是燃油车市场销量连续第三个月保持增长。另一边,保时捷对产品结构进行了调整,部分电动车将推迟推出,更 多燃油车型或将问世。这看似并无相关的两则消息,其实反映了过去一段时间,一众车企在燃油车领域试图打一场"翻身仗"的决心,而销量的增长则是它 们不懈努力的阶段性成果。不过,这个阶段性的成果意义究竟有多大,它是市场变换中的短期效应,还是历经调整后的逆风翻盘,或许还需要打个问号。 燃油车销量下滑"踩刹车" 合资分化 自主崛起 事实上,燃油车的"回暖"早已有迹可循。若将时间线拉长,传统燃料汽车的销量已经在悄然释放积极信号。中汽协数据显示,2024年传统燃料汽车国 内销量为1398.9万辆,同比下滑17.3%。而今年1~8月,传统燃料汽车国内销量874.7万辆,同比仅下降0.3%。在近日举办的2025泰达汽车论坛上,国务院 发展研究中心市场经济研究所副所长王青也指出,燃油车今年出现了一个积极变化,即其对整体增长的负贡献明显缩小。2024年,从国内销 ...
轩逸裸车价降至5.98万,汽车又现大降价意味着什么?
3 6 Ke· 2025-09-15 04:30
最近几年,说起各家车企的价格战,大家可以说已经见怪不怪,然而就在我们感叹经过了两年多的轮番价格大战之后,好不容易有了偃旗息鼓的 架势,然而就最近轩逸裸车价降到5.98万元的消息却再度传来,汽车又现大降价到底意味着什么呢? 一、轩逸裸车降至5.98万? 据每日经济新闻的报道,2024款新轩逸1.6L舒适版裸车价5.98万元,落地价7万元。"9月11日,某东风日产经销商告诉《每日经济新闻》记者,目前这款车 优惠后的售价要比7.99万元的指导价低2.1万元,如果有旧车置换或报废,补贴后价格还能更低。 一年多前,比亚迪秦PLUS、驱逐舰05推出荣耀版车型,率先把A级轿车的售价拉低到了8万元以下。一石激起千层浪,轩逸、朗逸、卡罗拉等合资A级轿车 迅速跟进。其中,朗逸新锐出众版"一口价"7.99万元起;卡罗拉官降4.3万元将起售价拉低至7.98万元;轩逸·经典车型更是直接捅破7万元价格门槛,6.98万 元起售。 轩逸售价下探至6万元以下,"老对手们"也未坐以待毙。 二、汽车又现大降价到底意味着什么? 面对着当前汽车市场的又一次大降价,我们到底该怎么看这件事呢?这一大降价究竟意味着什么? 首先,燃油车的降价已经是司空见惯的 ...
轩逸裸车价不足6万元,A级轿车市场硝烟再起
3 6 Ke· 2025-09-12 12:20
Core Viewpoint - The competition in the A-class sedan market is intensifying as major brands lower their prices, with the Nissan Sylphy now priced below 60,000 yuan, prompting other competitors to follow suit [1][2][3]. Price Reductions - The 2024 Nissan Sylphy 1.6L Comfort version has a bare price of 59,800 yuan, which is 21,000 yuan lower than its guide price of 79,900 yuan [1]. - Other brands are also reducing prices, with the Volkswagen Lavida priced at 73,000 yuan after a cash discount of around 15,000 yuan, and the Toyota Corolla seeing a price drop of 43,000 yuan to start at 79,800 yuan [3]. Market Dynamics - The A-class sedan market is experiencing fierce competition, with the Sylphy, Lavida, and Sagitar remaining among the top-selling models in the first eight months of the year, with cumulative sales of 199,400, 184,400, and 155,900 units respectively [7]. - The market share of A-class sedans has decreased significantly, from 28.5% in 2020 to 15% in 2024, with total sales dropping from 5.5 million to 3.4 million units [10]. Shift in Consumer Preferences - Consumers are increasingly comparing traditional models with new energy vehicles, as brands like BYD are gaining market share with models like the Qin PLUS [9]. - The market for new energy A-class vehicles has grown, with their share rising to 43% in August 2023, while the share of fuel A-class vehicles has decreased from 95.8% in 2019 to 57.3% [9]. Strategic Responses - Some brands are enhancing their offerings with advanced technology features to attract consumers, such as the new generation of the Volkswagen Sagitar, which includes high-level autonomous driving capabilities [5]. - The competition is characterized by a dual approach, with companies investing in both fuel and new energy vehicles to cater to diverse consumer preferences [11].
A级轿车市场硝烟再起,轩逸裸车价不足6万元!背后这一数据惊人:5年销量“蒸发”超200万辆
Mei Ri Jing Ji Xin Wen· 2025-09-12 09:11
Core Viewpoint - The competition in the A-class sedan market is intensifying as major brands, including Nissan and Toyota, are significantly reducing prices to attract consumers, with models like the Nissan Sylphy dropping below 60,000 yuan [1][2][11]. Price Reductions - The 2024 Nissan Sylphy 1.6L Comfort version has a bare price of 59,800 yuan, which is 21,000 yuan lower than its guide price of 79,900 yuan [1]. - Other brands are also following suit, with the Volkswagen Lavida priced at 73,000 yuan after a cash discount of around 15,000 yuan, and the Toyota Corolla seeing a price drop of 39,000 to 41,000 yuan [2]. Market Dynamics - The A-class sedan market is experiencing a shift, with the sales of domestic brands like BYD's Qin PLUS gaining traction, capturing significant market share from traditional joint ventures [8][10]. - In the first eight months of the year, the sales rankings show that only the Sylphy, Lavida, and Sagitar remain competitive among joint venture brands, while domestic models occupy the majority of the top ten spots [7][8]. Sales Trends - The total market size for A-class sedans has decreased from 5.5 million units in 2020 to 3.4 million units in 2024, a reduction of over 200,000 units [11][12]. - Despite the decline, A-class sedans still represent the highest sales segment in the domestic car market, accounting for 36% of total car sales in the first seven months of the year [13]. Consumer Preferences - Consumers are increasingly comparing traditional models with new energy vehicles, indicating a shift in purchasing behavior towards more cost-effective and technologically advanced options [10]. - The market is seeing a growing preference for new energy vehicles, which accounted for 43% of A-class car sales in August, while the share of fuel-powered A-class cars has dropped significantly [10][12].
易车研究院:小城车市消费升级加速,新能源与个性化车型成新增长极
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-11 09:49
Group 1 - The core viewpoint of the articles highlights the significant transformation in the small city car market, driven by the increasing dominance of the middle-aged demographic, leading to a decline in traditional models like the Lavida, Sylphy, and Haval H6, while brands like BYD emerge as major beneficiaries [1][8][19] - From 2017 to 2024, the market share of traditional economy models dropped from 63.52% to 41.22%, while the market share of mainstream quality and high-end models increased from 15.96% to 20.92% and from 3.13% to 8.20%, respectively [1][8] - In 2024, BYD's market share in the small city car market surged to 16.43%, surpassing Volkswagen's 10.82%, with BYD occupying 7 out of the top 20 models [8][19] Group 2 - The small city car market is experiencing a shift towards upgraded, energy-efficient, and practical vehicles, with 14 out of the top 20 models in 2024 being launched after 2020, including popular electric and hybrid models [2][8] - The competition in the small city car market is intensifying, with brands like Geely aiming to challenge BYD's leadership by launching new models that emphasize cost-effectiveness and meet the evolving consumer demands [7][8] - The rise of the small city car market is attributed to government subsidies and the return of younger and older demographics to small cities, which has led to a diversification of consumer needs and preferences [17][19]
7-8月传统淡季,销售情况究竟怎么样?
车fans· 2025-08-29 00:30
Core Viewpoint - The automotive market is experiencing a challenging period in July and August, traditionally seen as a sales off-season, with varying performance among different brands [1][10]. Group 1: Sales Performance - Overall customer traffic in August decreased compared to July, with a drop of 10% in foot traffic [2]. - Despite the decline in customer visits, the number of repeat visits increased by 10%, indicating sales managers are actively working to recover lost sales [2]. - Some brands reported stable sales performance, completing order targets without significant issues, while others struggled to meet sales goals [6][12]. Group 2: Pricing and Subsidies - Price reductions have been observed as manufacturers provided incentives to dealers, leading to a more competitive pricing environment [2][5]. - Local subsidies remain stable, but there are concerns about the potential discontinuation of government support, which is a significant factor for customers [9][11]. - The market is highly competitive, with customers focusing on price and new models, leading to a price war among brands [5][10]. Group 3: Market Outlook - September is expected to see an increase in customer traffic as brands push to meet quarterly targets, but the market remains divided due to ongoing competitive pressures [3][10]. - The upcoming October is anticipated to bring a sales peak as brands may increase discounts to stimulate sales, coinciding with the traditional peak season [10][12]. - There is a general optimism for Q4 as various policy-driven incentives are expected to boost consumer purchasing behavior [6][12].
合资车企“油电共进”初见成效
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-13 01:12
Group 1 - Joint venture car manufacturers in China are experiencing a resurgence in the first half of 2025, with notable sales growth from companies like FAW Toyota at 16%, FAW-Volkswagen at 3.5%, and GAC Toyota at 11% [1][2] - The growth in sales is primarily driven by fuel vehicles, with many brands launching intelligent models equipped with advanced driving systems [1][4] - The market share of joint venture brands stabilized at 36% in the first half of 2025, reflecting effective market strategy adjustments, particularly in the fuel vehicle sector [2][3] Group 2 - The sales increase for joint venture brands is largely attributed to fuel vehicles, with significant contributions from models like the Volkswagen Lavida and Nissan Sylphy [3][4] - The strategy of maintaining stable pricing and channels has helped boost sales, with some companies adopting a "one price" model to enhance cost-effectiveness [2][3] - Despite the positive performance of some joint venture brands, the overall market remains competitive, with domestic brands gaining market share through their early advantages in new energy and intelligent vehicles [7] Group 3 - Joint venture car manufacturers are increasingly collaborating with local technology companies to enhance the intelligence of their fuel vehicles, implementing advanced driving assistance systems [6][7] - The "fuel + electric" dual development strategy is being adopted by major brands to meet diverse consumer demands and avoid missing market opportunities [4][6] - The penetration rate of new energy vehicles among mainstream joint venture brands remains low at 5.3%, indicating a significant gap compared to domestic brands [4][6]
大众造增程车,丰田建电池厂,合资车企正在上演“生存式进化”
Hua Xia Shi Bao· 2025-08-01 10:41
Core Insights - The Chinese automotive market is undergoing a silent transformation, with joint venture automakers rebounding after three years of declining market share, showing a significant recovery in the first half of 2025 [2][3] - The resurgence of joint venture brands is attributed to their strategic restructuring and adaptation to market trends, including deep operations in the fuel vehicle market and localization of new energy technologies [2][4] Joint Venture Recovery - In the first half of 2025, major joint venture automakers reported impressive sales figures, with FAW-Volkswagen achieving a cumulative sales of 436,100 units, a 3.5% year-on-year increase, and FAW Toyota seeing a 16% increase with 377,800 units sold [3] - The strong performance of fuel vehicles has been a key driver of this recovery, with models like the Volkswagen Sagitar and Magotan showing significant sales growth [3][4] Pricing Strategy - The adjustment of pricing strategies has been crucial for the recovery of the fuel vehicle market, with average promotional discounts for joint venture fuel vehicles reaching 23.1% in June 2025, nearly doubling from 13% in 2023 [4] - Many joint venture automakers have adopted a "one price" strategy, enhancing product competitiveness and reshaping consumer preferences [4] Channel Optimization - The optimization of distribution channels has injected strong momentum into terminal sales, with FAW-Volkswagen focusing on dealer return on investment and prioritizing channel health in its strategic agenda [4] - FAW Toyota's direct sales model for the Corolla has alleviated pricing competition among dealers while enhancing service quality [4] Localization and R&D - Joint venture automakers are restructuring their competitiveness through deep localization strategies, with a focus on local R&D and decision-making processes [6][8] - The shift towards local teams leading product development is evident, with new models like Nissan's N7 being entirely developed by Chinese teams [6] Dynamic Technology Adjustments - The ability to dynamically adjust technology routes is a significant aspect of the transformation, with Volkswagen's recent embrace of range-extended technology marking a notable shift in strategy [7] - The market is witnessing a surge in range-extended vehicle sales, with a 78.7% year-on-year increase in 2024, indicating a growing acceptance of this technology [7] Electric Vehicle Surge - Joint venture automakers are preparing for a wave of electric vehicle launches, leveraging local technology platforms to regain market influence [8][9] - Major brands are collaborating with Chinese tech companies to enhance their smart driving systems, ensuring competitiveness in the electric vehicle market [9] Conclusion - The rebound of joint venture automakers is not coincidental; it reflects a survival evolution in the Chinese market, where local technology and consumer demands are reshaping the automotive landscape [10]
上汽大众内部信:决胜2026之前,要做好三件大事
21世纪经济报道· 2025-07-29 02:54
Core Viewpoint - SAIC Volkswagen has achieved a terminal sales volume of 523,000 units in the first half of 2025, with a year-on-year growth of 2.3%, while facing challenges in meeting financial targets and preparing for a significant product launch in 2026 [2][4]. Group 1: Sales Performance - In June 2025, SAIC Volkswagen's sales reached 96,000 units, marking a year-on-year increase of 15.1%, ranking sixth among domestic manufacturers [2]. - The sales of key fuel models such as Lavida, Passat, and Tiguan have led the market in their respective segments, with total sales of 136,900, 115,100, and 91,100 units respectively [2]. Group 2: Financial Goals and Challenges - Despite the sales growth, SAIC Volkswagen has not met its expected financial goals, prompting a call for unity and proactive measures to face challenges [4]. - The company has set a sales target of 1.2 million units for 2025, maintaining the same level as 2024, with a completion rate of 43.6% in the first half of the year [4]. Group 3: Strategic Focus Areas - The first key initiative is to focus on product mix and assess the sales and profitability potential of each project, emphasizing the importance of product strength for profitability [6]. - SAIC Volkswagen plans to launch nearly seven new energy products in 2026, including two pure electric models and three plug-in hybrid models, while collaborating with local suppliers for intelligent driving technologies [6][7]. Group 4: Cost Optimization - The company is implementing cost reduction and efficiency improvement measures, including internalizing some R&D work and optimizing development costs [10][11]. - A clear management and tracking mechanism for cost optimization will be established, with regular progress reports to the management committee [12]. Group 5: Innovation and Organizational Change - Employees are encouraged to think outside the box and embrace innovative reforms, which have historically allowed SAIC Volkswagen to stand out among joint venture companies [15]. - The company has reformed its dealer assessment system to focus more on retail and service quality, aiming to enhance user satisfaction and prepare for new product launches [16]. Group 6: Future Outlook - With the anticipated product transformation in 2026/2027, SAIC Volkswagen expects to regain market competitiveness, leading to improved revenue and profitability [17].