长沙晚报1月8日讯（全媒体记者 陈星源 实习生 黄博煜）1月16日至18日，"共享计划"长株潭好物乐购 汇将在长沙红星国际会展中心举行。记者8日从活动组委会获悉，本届展会首次设立汽车展区，比亚 迪、广汽埃安、上汽大众等品牌将携多款热门车型亮相，并推出专属购车福利，让市民在阖家团圆的同 时，感受焕新出行的舒适与欢乐。 比亚迪：海洋网出击，覆盖多元场景 比亚迪海洋网系列以其清晰的车型定位，为不同家庭描绘对应的出行图景。 埃安系列凭借其实用与经济性，成为家庭首购或增购的务实之选。例如AION UT车型，起售价为7.38万 元，主打耐用实惠。 注重全家出行的消费者，可以关注海狮系列。该系列车型空间宽敞，后备箱容积足以容纳大量年货礼 品，较强的路况适应性也让回乡探亲的旅途更为从容。部分车型搭载的"天神之眼"智能辅助驾驶系统， 能有效提升长途行车的安全与便利。据悉，现场购买海狮07EV车型，最高可享46000元优惠。 追求舒适与便利体验的用户，海豹系列值得一看。其远程启动预热功能，解决了冬季用车"上车冷"的痛 点；灵活实用的后备箱设计，则能轻松装下短途出游的行李与装备。该系列中的2026款海豹07DM-i， 在活动期间综 ...

责任编辑：何俊熹 新浪科技讯 12月25日下午消息，瓜子二手车发布本年度趋势报告，并基于平台2025年真实成交数据， 公布了线上部分车系的保值率榜单。榜单结果显示，新能源品类中，小米SU7以超过90%的一年保值率 位居榜首，吉利和理想紧随其后跻身保值榜前三。 燃油车市场中，传统合资品牌的经典车系依然具备极强的抗跌能力。在燃油车三年保值率前十名中，丰 田、本田品牌占据四席，汉兰达、飞度、雅阁等经典车系的三年保值率仍然维持在65%以上，显示出成 熟产品在二手市场中的长期稳定价值。 与之形成对比的是，部分海外高端品牌的保值能力正在明显走弱。例如路虎揽胜极光、沃尔沃S60等车 系，其三年保值率已落至40%左右，在二手市场中的价格承压愈发明显。 从整体市场来看，二手车价格折损并非线性变化。基于瓜子平台数据测算，燃油车第一年的综合保值率 约为66%，折损最为明显；到第三年时整体价格折损接近一半。但在三年之后，折损曲线明显放缓，价 格趋于稳定。 新能源车型的折损节奏则更为集中。数据显示，新能源车在使用两年左右时，价格已接近"腰斩"，第三 年仍存在约9%的继续折损，但同样在三年后进入相对平缓阶段。 与保值率榜同步发布的，还有 ...

快过年了，要买车的可酌情参考，暂时不买车的，过阵子回老家和一年不见的小伙伴聊天，也准备点谈资。 注意：以下优惠指的 是 终端全款现金优惠，不含旧车厂补、国补或省补、不包括五年贷优惠。 上汽大众 | 序号 | 车型 | 畅销配置 | 指导价(万) | 优惠幅度(万) | 预算落地价(万) | 备注 | | --- | --- | --- | --- | --- | --- | --- | | -1- | 朗逸新锐 | 1.5L新逸 | 7.99 | 全款:1.6 | 7.4 | 另有地补1000~3000元 | | -2- | 朗逸五百万版 | 1.5L五百万版 | 13.09 | 全款:4.7 | 9.7 | 另有地补1000~3000元 | | -3- | 朗逸PRO六百万 | 1.5L六百万版 | 12.89 | 全款:3.7 | 10.5 | 另有地补1000~3000元 | | -4- | 帕萨特 | 2.0T 330精英 | 18.85 | 全款:5.0 | 15.6 | 另有地补3000~6000元 | | -5- | 帕萨特 | 2.0T 380龙腾 | 17.69 | 全款:3.0 | 16. ...

Core Insights - The Toyota Asia Lion has faced a dramatic decline in sales, with only 3 units sold in September and 2 in October, indicating a survival crisis for the model [2] - Initially launched in April 2021 with a price range of 142,800 to 179,800 yuan, the Asia Lion aimed to fill a gap in the A+ market but has struggled to maintain momentum after an initial peak of 6,807 units sold in June 2021 [2] - Despite significant discounts, including a 40,000 yuan reduction bringing the starting price down to 101,800 yuan, the model has failed to recover its sales performance [2] Product Issues - The Asia Lion's dimensions (4720mm length, 1780mm width, 1435mm height, and 2750mm wheelbase) are no longer competitive in a market where larger sizes are preferred [2] - The width of the Asia Lion is comparable to the Corolla, while competitors like the Civic and Lavida exceed 1.8 meters, leading to a lack of differentiation in space and comfort [2][4] - The entry-level model lacks essential features such as a rearview camera and sunroof, and uses inferior materials, which do not meet consumer expectations for an A+ class vehicle [3] Pricing Strategy - The pricing strategy has been a significant misstep, with the Asia Lion priced nearly double that of competitors like the Lavida and Sylphy, which have starting prices below 70,000 yuan [3] - Consumers can opt for B-class vehicles like the Passat and Camry at similar price points, making the Asia Lion less appealing [3] Competitive Landscape - Consumers are increasingly rational in their purchasing decisions, favoring models that offer better features and value for money [4] - The Asia Lion's inability to stand out in terms of size, pricing, design, and configuration has led to its declining sales, despite the brand's reputation [4] - For Toyota to regain consumer interest in the Asia Lion, significant changes are necessary to address the current downward trend [4]

Core Insights - The fuel vehicle market is experiencing a structural recovery after a significant downturn, driven by price advantages and changing consumer preferences [3][4][6] - Despite the resurgence, the industry faces challenges from the rapid growth of electric vehicles and high inventory levels among dealers [2][5][9] Group 1: Market Dynamics - In 2024, over 4,400 4S dealerships closed, indicating a severe contraction in the fuel vehicle market, with a loss rate of 41.7% among dealers [1][2] - The average gross margin from new car sales for dealers is reported at -17.7%, highlighting the financial strain on fuel vehicle sales [1] - The inventory levels for some brands exceed two months, leading to increased liquidity risks for dealers [2] Group 2: Consumer Behavior - A notable shift in consumer demographics is observed, with younger buyers increasingly opting for fuel-efficient hybrid vehicles due to practical considerations [3][6][8] - Approximately 65% of fuel vehicle customers are first-time buyers, primarily in the 80,000 to 150,000 yuan price range, attracted by significant price discounts [3][4] - The trend of "multi-car households" is rising, where consumers own both electric and fuel vehicles to suit different usage scenarios [6][8] Group 3: Sales Performance - A significant increase in sales of A-class sedans and compact SUVs is noted, with A-class fuel sedans seeing a 12.3% month-on-month growth in September [4][5] - Specific models like the Nissan Sylphy and Volkswagen Lavida have surpassed sales of 20,000 units, indicating strong demand in the fuel vehicle segment [4] Group 4: Policy and Support - Government policies, such as subsidies for trade-ins and local initiatives to promote vehicle purchases, are contributing to the recovery of the fuel vehicle market [5][6] - The implementation of the National VI B emission standards is prompting manufacturers to adjust their strategies, including inventory clearance and price reductions [3][5] Group 5: Technological Advancements - The fuel vehicle sector is undergoing a technological transformation, focusing on smart features to enhance competitiveness against electric vehicles [10][12] - Major brands are investing in advanced driving assistance systems and smart cockpit experiences to attract tech-savvy consumers [12][13] - The integration of intelligent features in fuel vehicles is seen as essential for maintaining market relevance in a rapidly evolving automotive landscape [10][11][14]

Core Viewpoint - The rapid development of domestic new energy vehicles (NEVs) is notable, but there remains a significant demand for domestic fuel vehicles, indicating a complex market landscape [1]. Sales Performance - The best-selling fuel vehicle is the Xingrui, accounting for one-third of monthly sales, followed by Boyue L and Emgrand [3]. - The overall sales of fuel vehicles have remained stable compared to last year, but there is increased pressure from the growing interest in NEVs [4]. - The most popular fuel vehicles in the store include the M8, GS8, M6 series, and the Ying Su series, with Ying Su selling around 18-20 units monthly [6]. - The top-selling fuel cars are the fourth-generation CS75PLUS, CS55PLUS, and Yidong PLUS, collectively selling about 35 units monthly, representing over 65% of total sales [9]. Customer Demographics - Fuel vehicle buyers are predominantly middle-aged, with a mix of professions including factory workers, nurses, and teachers, often requiring vehicles for long-distance travel [3]. - The customer base for the Ying Su is diverse, including first-time buyers and retirees, with a general preference for the reliability of fuel vehicles over NEVs [6]. - Younger customers, often purchasing their first car, primarily consider fuel vehicles, with some interest in plug-in hybrids [10]. Market Trends - There is a noticeable decline in overall sales compared to last year, with profit margins also decreasing, leading to a push for additional services [7]. - The acceptance of NEVs is increasing, with customers recognizing the advantages in product configuration and overall purchase experience [7]. - The market for fuel vehicles is expected to improve slightly next year due to potential changes in tax policies and the reduction of subsidies for NEVs [13][15]. Competitive Landscape - Competing fuel vehicles include popular models like the Langyi and Suteng, with domestic brands such as Chery, GAC, and Changan being compared within similar price ranges [3]. - The lack of competitive pricing and product offerings in the NEV segment is noted, particularly in the 150,000 yuan price range, which is currently underserved [7]. - The best-selling fuel vehicles in the store include the Aiyue 5 and Aiyue 8, appealing to younger consumers due to their affordability and design [12].

Group 1 - The core viewpoint of the article highlights the transformation of China's car market, driven by rising disposable income among car-buying families and a shift in spending priorities from housing to child-rearing and travel [4][9][31] - In 2024, the average disposable income of car-buying families in China surpassed 200,000 yuan, reaching 204,900 yuan, while their spending slightly decreased to 140,900 yuan, resulting in a savings increase to 64,000 yuan [4][21] - The reduction in housing loan burdens has allowed families to redirect their spending towards cars, travel, and entertainment, positioning the car market as a potential driver for domestic demand [6][7][31] Group 2 - The proportion of housing loan repayments in family expenditures has significantly decreased from over 70% in 2019 to 56.46% in 2024, allowing for increased discretionary spending [6][31] - The average age of car-buying families has risen to over 40, with a growing proportion of middle-class families, indicating a shift in the demographic profile of car buyers [4][10][31] - The trend of child-rearing expenses is expected to surpass housing costs as the primary expenditure for families by 2025-2030, leading to a more personalized and quality-driven car market [9][10][31] Group 3 - Post-pandemic, travel spending among car-buying families has surged, with over 35% of families spending more than 15% of their income on travel in 2024, indicating a strong correlation between travel and car purchases [12][13] - The rise of self-driving tours is reshaping the high-end car market, with local brands benefiting from this trend as they cater to family-oriented travel needs [13][31] - The shift in family spending from housing to financial assets is expected to enhance the quality of car purchases, with financial assets projected to exceed 50% of total assets by 2030 [23][24][31] Group 4 - The article emphasizes the need for car manufacturers to adapt their strategies to meet the evolving demands of families, particularly in smaller cities where the market is expected to grow significantly [26][27][31] - The focus on high-end products must also consider the price sensitivity of consumers in smaller cities, as they seek value-driven options [27][31] - The potential for a new era of car consumption characterized by quality and personalization is anticipated as families increasingly prioritize child-rearing and travel in their spending [10][31]

Core Viewpoint - The persistence of fuel vehicles in the Chinese market, despite the rapid growth of electric vehicles, indicates a market shift rather than a decline in demand for traditional cars [3][4][10]. Market Dynamics - In the first half of 2025, fuel vehicles accounted for 49.9% of total passenger car sales in China, translating to approximately 600 million units, despite a nearly 20 percentage point decline over five years [4]. - The retreat of joint venture brands in the 10-20 million yuan price range has created opportunities for domestic brands like Geely to fill the gap with higher configurations and lower prices [4][5]. - Consumer preferences are diverging, with first-tier city users leaning towards electric vehicles while lower-tier cities continue to favor fuel vehicles due to infrastructure and maintenance considerations [5]. Technological Advancements - Geely's new China Star series incorporates advanced technologies such as the GEEA 3.0 electronic architecture and AI systems, which were previously exclusive to electric vehicles, enhancing the appeal of fuel vehicles [6][7]. - The integration of smart features into fuel vehicles allows them to compete effectively in terms of user experience without the high costs associated with electric vehicle batteries [7]. Strategic Importance - Fuel vehicles serve as a stable cash flow source for Geely, providing financial support during the high-risk transition to electric vehicles [8]. - The China Star series acts as a bridge to reach lower-tier markets while maintaining profitability and funding for electric vehicle development [8]. Global Trends - The resurgence of fuel vehicles is not unique to China; similar trends are observed in Europe and Japan, where traditional vehicles are being re-evaluated in light of changing market conditions [9]. - Fuel vehicles are evolving to meet consumer demands for comfort and technology, positioning themselves as a balanced choice amidst the uncertainties of early electric vehicle adoption [9]. Future Outlook - While fuel vehicles may experience a temporary revival, they face long-term challenges from regulatory pressures and shifting consumer preferences towards electric vehicles [10][11]. - The success of products like the China Star may represent a final flourish for fuel vehicles, emphasizing the need for innovation and adaptation in a rapidly changing automotive landscape [11].

Core Insights - The mainstream joint venture brands are facing significant pressure amid deep industry transformation and market restructuring, while SAIC Volkswagen has achieved a cumulative terminal sales of 787,000 units in the first three quarters, with a single-month sales of 91,300 units in September [1] - SAIC Volkswagen's strategy of "oil-electric integration and intelligence" has enabled it to find a path for survival in the new energy wave, establishing a reference model for the next generation of joint venture car companies [1] Group 1: Market Performance - In the context of the "oil-electric transformation," domestic sales of passenger vehicles reached 17.044 million units in the first three quarters, a year-on-year increase of 13.3%, with traditional fuel vehicles accounting for over 50% of the market share [3] - SAIC Volkswagen's traditional models, such as the Lavida, Passat, and Tiguan, continue to perform well, with Lavida's sales reaching 22,000 units in September, while Passat and Tiguan each contributed nearly 19,000 units [3] - The new model, the all-new Lavida L, has seen its order volume increase to nearly three times that of August within just one month of its launch, with the GTS performance version accounting for 40% of orders, indicating strong demand from younger performance-oriented users [3] Group 2: Strategic Initiatives - SAIC Volkswagen has adopted "oil-electric integration and intelligence" as a key strategy to enhance its market competitiveness, addressing the need for intelligent upgrades in fuel vehicles to avoid losing competitive advantage [6][7] - The company launched six new models in August and September, including the Pro family 2026 models and the all-new Lavida L, which cover both fuel and electric vehicles across the Volkswagen and Audi brands, marking a shift from "filling gaps" to "coordinated offensive" in product strategy [6][7] - The introduction of advanced intelligent features, such as the "end-to-end high-speed NOA" driving assistance system, aims to change the perception of traditional fuel vehicles as technologically outdated, enhancing user experience [7][9] Group 3: Market Response - During the recent National Day and Mid-Autumn Festival holiday, SAIC Volkswagen's brand showrooms attracted an average of 12,000 visitors per day, with a 53% increase in orders for the Volkswagen brand and a 256% increase in order volume for SAIC Audi [9]

Core Viewpoint - The automotive industry is facing intense competition in the current market, with companies setting higher sales targets than the previous year, leading to potential overproduction and inventory issues [4][5]. Group 1: Sales Targets and Performance - Many automotive companies have set ambitious sales targets for 2025, but achieving these targets is challenging given the current market conditions [5]. - Among the companies analyzed, only XPeng has exceeded a 75% completion rate of its sales target, attributed to its conservative initial target setting [8]. - Companies like SAIC, Geely, BYD, and Xiaomi have also achieved over 70% completion rates [9]. Group 2: Market Trends and Consumer Behavior - The fourth quarter is critical for sales, especially with the upcoming tax incentives, prompting companies to accelerate new vehicle launches [5][12]. - Data from the "TQ Auto Flow" platform indicates a decline in foot traffic to dealerships during the National Day holiday compared to previous years, suggesting a potential decrease in consumer interest [14][16]. - The foot traffic data shows that some dealerships experienced lower visitor numbers than expected, with many consumers opting for travel instead of car shopping [14][19]. Group 3: Company-Specific Insights - For FAW Toyota, the main markets are Guangdong, Shandong, Jiangsu, and Zhejiang, with a notable decline in foot traffic during the holiday period [17][19]. - GAC Toyota's sales are also concentrated in similar regions, with a strong performance from hybrid and electric models, which accounted for about 50% of their total sales [22]. - Both FAW and SAIC Volkswagen reported lower foot traffic during the holiday compared to 2024, indicating challenges ahead for 2025 [24][30]. Group 4: New Energy Vehicle (NEV) Trends - NIO, XPeng, and Li Auto are experiencing growth in brand recognition and sales, with NIO achieving a total delivery of 201,000 vehicles by Q3 2025 [46]. - XPeng reported a significant year-on-year increase in deliveries, reaching 313,000 vehicles, but faces pressure on profitability and cost management [49]. - Li Auto's performance is lagging behind its ambitious target of 640,000 vehicles, with production delays affecting new models [51]. Group 5: Future Outlook - The competition in the NEV market is expected to intensify as traditional automakers introduce new models, potentially leading to price wars and increased mergers and acquisitions [54].