同时，通过积极转型，大众汽车集团已构建起系统性的本土化研发与创新能力。目前，集团在合肥累计 投资超过35亿欧元建设智能网联汽车创新中心，并于2025年底建成覆盖软件研发、硬件测试到整车验证 的完整端到端研发体系。基于此体系，集团专为中国市场开发了本土电子电气架构CEA和新能源汽车平 台CMP，通过"软件定义汽车"流程将开发周期缩短约30%、成本优化约40%。此外，在智能驾驶领域， 集团通过旗下合资企业酷睿程（CARIZON）夯实了高级驾驶辅助系统的全栈本土能力，其自研系统已 于2025年交付，并计划进一步自主设计研发系统级芯片，以支持未来L3及以上自动驾驶车型，强化本 土智驾核心技术布局。 根据规划，大众汽车集团将于2026年在中国市场集中推出超过20款新能源车型，包括纯电动、插电式混 合动力及增程式等多种动力形式。这些车型将搭载先进的智能网联技术及高级驾驶辅助系统，最高支持 L2++级辅助驾驶功能。到2027年，集团计划在华推出超过30款电动化车型；至2030年，这一数字预计 将达到约50款。 此外，2025年大众汽车集团正式启动车辆出口业务，首批车辆已成功出口至中东市场。未来，集团将携 手中国合资伙伴，进 ...

"面对市场上激烈的价格竞争，过去一年，大众汽车集团坚持'价值为先'，拒绝不计代价地换取市场份 额。在保持整体市场地位稳健的同时，集团以盈利能力为核心，战略性聚焦盈利能力更强的燃油车型销 售，并为本土开发的全新一批新能源车型上市做好准备。"大众汽车表示。 据悉，2025年，大众汽车集团在中国市场共交付燃油车超过257万辆，占据中国燃油车市场超过22%的 市场份额，进一步巩固了其在国内燃油车市场的领先地位。 详细来看，2025年，大众汽车品牌（含捷达）位列中国燃油汽车市场销量第一，同时在燃油汽车市场的 份额进一步提升。帕萨特领跑B级燃油车市场，朗逸、速腾、途观、探岳等车型在各自细分市场也位居 前列；奥迪品牌时隔六年重回中国豪华燃油车市场销量第一，奥迪A6L蝉联C级豪华燃油轿车销冠。 值得注意的是，2025年也是大众汽车集团持续加速"在中国，为中国"战略落地的一年。 具体来看，2025年，包括奥迪Q6L e-tron、奥迪E5 Sportback在内的一系列新一代电动化、智能网联车型 已陆续投放中国市场。 导读：展望2026年，大众汽车集团计划在中国市场上市超过20款纯电动、插电式混合动力及增程式车 型，这些车型将 ...

Core Insights - Volkswagen Group delivered over 8.98 million vehicles globally in 2025, with electric vehicle deliveries reaching 983,100 units, a 32% year-on-year increase, accounting for 10.9% of total sales, up 2.7 percentage points from the previous year [1] Group 1: Global Performance - Volkswagen Group's global vehicle deliveries exceeded 8.98 million units in 2025 [1] - The electric vehicle segment saw deliveries of 983,100 units, marking a 32% increase year-on-year [1] - Electric vehicles represented 10.9% of the group's total sales, an increase of 2.7 percentage points compared to the previous year [1] Group 2: Performance in China - In China, Volkswagen Group delivered over 2.69 million vehicles in 2025, achieving its annual target and maintaining its position as the top foreign carmaker in the market [2] - The group delivered over 2.57 million fuel vehicles in China, capturing over 22% of the fuel vehicle market share [4] - Volkswagen brand (including Jetta) ranked first in China's fuel vehicle market, with models like Passat leading the B-class segment and Audi returning to the top of the luxury fuel vehicle market [4] Group 3: Strategic Focus - Volkswagen Group emphasized "value first" amidst intense price competition, focusing on profitability rather than merely increasing market share [4] - The group is preparing to launch a new batch of locally developed electric models in China, including the Audi Q6L e-tron and Audi E5 Sportback, which have received positive market feedback [4] - The "In China, For China" strategy has been implemented since 2022, aligning with the rapid innovation and electrification trends in the Chinese automotive market [7] Group 4: Future Plans and Innovations - By 2026, Volkswagen Group plans to accelerate product launches in China, introducing over 20 new energy models, including the first range-extended model, the SAIC Volkswagen ID. ERA 9X [7] - The group aims to launch over 30 electric models in China by 2027, expanding to approximately 50 by 2030, with around 30 being fully electric [8] - Volkswagen Group has invested over €3.5 billion in Hefei since 2023 to establish a smart connected vehicle innovation center, enhancing its local R&D capabilities [8] Group 5: Technological Advancements - The group has developed a local electronic architecture (CEA) and a vehicle platform (CMP) tailored for the Chinese market, optimizing development cycles by approximately 30% and costs by about 40% [10] - Volkswagen Group's software company CARIAD China has established a joint venture to enhance local capabilities in advanced driver assistance systems, with the first self-developed system delivered in 2025 [10] - The group plans to design and develop system-level chips in China for models equipped with L3 and above autonomous driving features, strengthening its local autonomous driving capabilities [10] Group 6: Market Leadership Goals - Volkswagen Group aims to maintain its position as the leading foreign carmaker in China and continue to play a leading role in the smart connected vehicle era [12] - The group plans to launch over 20 new energy models in China by 2026, featuring advanced electric and intelligent technologies, including L2++ driver assistance capabilities [12] - Volkswagen Group is focused on increasing the share of new energy vehicles in its overall sales, striving to become a leader in the new energy vehicle market [12]

长沙晚报1月8日讯（全媒体记者 陈星源 实习生 黄博煜）1月16日至18日，"共享计划"长株潭好物乐购 汇将在长沙红星国际会展中心举行。记者8日从活动组委会获悉，本届展会首次设立汽车展区，比亚 迪、广汽埃安、上汽大众等品牌将携多款热门车型亮相，并推出专属购车福利，让市民在阖家团圆的同 时，感受焕新出行的舒适与欢乐。 比亚迪：海洋网出击，覆盖多元场景 比亚迪海洋网系列以其清晰的车型定位，为不同家庭描绘对应的出行图景。 埃安系列凭借其实用与经济性，成为家庭首购或增购的务实之选。例如AION UT车型，起售价为7.38万 元，主打耐用实惠。 注重全家出行的消费者，可以关注海狮系列。该系列车型空间宽敞，后备箱容积足以容纳大量年货礼 品，较强的路况适应性也让回乡探亲的旅途更为从容。部分车型搭载的"天神之眼"智能辅助驾驶系统， 能有效提升长途行车的安全与便利。据悉，现场购买海狮07EV车型，最高可享46000元优惠。 追求舒适与便利体验的用户，海豹系列值得一看。其远程启动预热功能，解决了冬季用车"上车冷"的痛 点；灵活实用的后备箱设计，则能轻松装下短途出游的行李与装备。该系列中的2026款海豹07DM-i， 在活动期间综 ...

责任编辑：何俊熹 新浪科技讯 12月25日下午消息，瓜子二手车发布本年度趋势报告，并基于平台2025年真实成交数据， 公布了线上部分车系的保值率榜单。榜单结果显示，新能源品类中，小米SU7以超过90%的一年保值率 位居榜首，吉利和理想紧随其后跻身保值榜前三。 燃油车市场中，传统合资品牌的经典车系依然具备极强的抗跌能力。在燃油车三年保值率前十名中，丰 田、本田品牌占据四席，汉兰达、飞度、雅阁等经典车系的三年保值率仍然维持在65%以上，显示出成 熟产品在二手市场中的长期稳定价值。 与之形成对比的是，部分海外高端品牌的保值能力正在明显走弱。例如路虎揽胜极光、沃尔沃S60等车 系，其三年保值率已落至40%左右，在二手市场中的价格承压愈发明显。 从整体市场来看，二手车价格折损并非线性变化。基于瓜子平台数据测算，燃油车第一年的综合保值率 约为66%，折损最为明显；到第三年时整体价格折损接近一半。但在三年之后，折损曲线明显放缓，价 格趋于稳定。 新能源车型的折损节奏则更为集中。数据显示，新能源车在使用两年左右时，价格已接近"腰斩"，第三 年仍存在约9%的继续折损，但同样在三年后进入相对平缓阶段。 与保值率榜同步发布的，还有 ...

快过年了，要买车的可酌情参考，暂时不买车的，过阵子回老家和一年不见的小伙伴聊天，也准备点谈资。 注意：以下优惠指的 是 终端全款现金优惠，不含旧车厂补、国补或省补、不包括五年贷优惠。 上汽大众 | 序号 | 车型 | 畅销配置 | 指导价(万) | 优惠幅度(万) | 预算落地价(万) | 备注 | | --- | --- | --- | --- | --- | --- | --- | | -1- | 朗逸新锐 | 1.5L新逸 | 7.99 | 全款:1.6 | 7.4 | 另有地补1000~3000元 | | -2- | 朗逸五百万版 | 1.5L五百万版 | 13.09 | 全款:4.7 | 9.7 | 另有地补1000~3000元 | | -3- | 朗逸PRO六百万 | 1.5L六百万版 | 12.89 | 全款:3.7 | 10.5 | 另有地补1000~3000元 | | -4- | 帕萨特 | 2.0T 330精英 | 18.85 | 全款:5.0 | 15.6 | 另有地补3000~6000元 | | -5- | 帕萨特 | 2.0T 380龙腾 | 17.69 | 全款:3.0 | 16. ...

Core Insights - The Toyota Asia Lion has faced a dramatic decline in sales, with only 3 units sold in September and 2 in October, indicating a survival crisis for the model [2] - Initially launched in April 2021 with a price range of 142,800 to 179,800 yuan, the Asia Lion aimed to fill a gap in the A+ market but has struggled to maintain momentum after an initial peak of 6,807 units sold in June 2021 [2] - Despite significant discounts, including a 40,000 yuan reduction bringing the starting price down to 101,800 yuan, the model has failed to recover its sales performance [2] Product Issues - The Asia Lion's dimensions (4720mm length, 1780mm width, 1435mm height, and 2750mm wheelbase) are no longer competitive in a market where larger sizes are preferred [2] - The width of the Asia Lion is comparable to the Corolla, while competitors like the Civic and Lavida exceed 1.8 meters, leading to a lack of differentiation in space and comfort [2][4] - The entry-level model lacks essential features such as a rearview camera and sunroof, and uses inferior materials, which do not meet consumer expectations for an A+ class vehicle [3] Pricing Strategy - The pricing strategy has been a significant misstep, with the Asia Lion priced nearly double that of competitors like the Lavida and Sylphy, which have starting prices below 70,000 yuan [3] - Consumers can opt for B-class vehicles like the Passat and Camry at similar price points, making the Asia Lion less appealing [3] Competitive Landscape - Consumers are increasingly rational in their purchasing decisions, favoring models that offer better features and value for money [4] - The Asia Lion's inability to stand out in terms of size, pricing, design, and configuration has led to its declining sales, despite the brand's reputation [4] - For Toyota to regain consumer interest in the Asia Lion, significant changes are necessary to address the current downward trend [4]

Core Insights - The fuel vehicle market is experiencing a structural recovery after a significant downturn, driven by price advantages and changing consumer preferences [3][4][6] - Despite the resurgence, the industry faces challenges from the rapid growth of electric vehicles and high inventory levels among dealers [2][5][9] Group 1: Market Dynamics - In 2024, over 4,400 4S dealerships closed, indicating a severe contraction in the fuel vehicle market, with a loss rate of 41.7% among dealers [1][2] - The average gross margin from new car sales for dealers is reported at -17.7%, highlighting the financial strain on fuel vehicle sales [1] - The inventory levels for some brands exceed two months, leading to increased liquidity risks for dealers [2] Group 2: Consumer Behavior - A notable shift in consumer demographics is observed, with younger buyers increasingly opting for fuel-efficient hybrid vehicles due to practical considerations [3][6][8] - Approximately 65% of fuel vehicle customers are first-time buyers, primarily in the 80,000 to 150,000 yuan price range, attracted by significant price discounts [3][4] - The trend of "multi-car households" is rising, where consumers own both electric and fuel vehicles to suit different usage scenarios [6][8] Group 3: Sales Performance - A significant increase in sales of A-class sedans and compact SUVs is noted, with A-class fuel sedans seeing a 12.3% month-on-month growth in September [4][5] - Specific models like the Nissan Sylphy and Volkswagen Lavida have surpassed sales of 20,000 units, indicating strong demand in the fuel vehicle segment [4] Group 4: Policy and Support - Government policies, such as subsidies for trade-ins and local initiatives to promote vehicle purchases, are contributing to the recovery of the fuel vehicle market [5][6] - The implementation of the National VI B emission standards is prompting manufacturers to adjust their strategies, including inventory clearance and price reductions [3][5] Group 5: Technological Advancements - The fuel vehicle sector is undergoing a technological transformation, focusing on smart features to enhance competitiveness against electric vehicles [10][12] - Major brands are investing in advanced driving assistance systems and smart cockpit experiences to attract tech-savvy consumers [12][13] - The integration of intelligent features in fuel vehicles is seen as essential for maintaining market relevance in a rapidly evolving automotive landscape [10][11][14]

Core Viewpoint - The rapid development of domestic new energy vehicles (NEVs) is notable, but there remains a significant demand for domestic fuel vehicles, indicating a complex market landscape [1]. Sales Performance - The best-selling fuel vehicle is the Xingrui, accounting for one-third of monthly sales, followed by Boyue L and Emgrand [3]. - The overall sales of fuel vehicles have remained stable compared to last year, but there is increased pressure from the growing interest in NEVs [4]. - The most popular fuel vehicles in the store include the M8, GS8, M6 series, and the Ying Su series, with Ying Su selling around 18-20 units monthly [6]. - The top-selling fuel cars are the fourth-generation CS75PLUS, CS55PLUS, and Yidong PLUS, collectively selling about 35 units monthly, representing over 65% of total sales [9]. Customer Demographics - Fuel vehicle buyers are predominantly middle-aged, with a mix of professions including factory workers, nurses, and teachers, often requiring vehicles for long-distance travel [3]. - The customer base for the Ying Su is diverse, including first-time buyers and retirees, with a general preference for the reliability of fuel vehicles over NEVs [6]. - Younger customers, often purchasing their first car, primarily consider fuel vehicles, with some interest in plug-in hybrids [10]. Market Trends - There is a noticeable decline in overall sales compared to last year, with profit margins also decreasing, leading to a push for additional services [7]. - The acceptance of NEVs is increasing, with customers recognizing the advantages in product configuration and overall purchase experience [7]. - The market for fuel vehicles is expected to improve slightly next year due to potential changes in tax policies and the reduction of subsidies for NEVs [13][15]. Competitive Landscape - Competing fuel vehicles include popular models like the Langyi and Suteng, with domestic brands such as Chery, GAC, and Changan being compared within similar price ranges [3]. - The lack of competitive pricing and product offerings in the NEV segment is noted, particularly in the 150,000 yuan price range, which is currently underserved [7]. - The best-selling fuel vehicles in the store include the Aiyue 5 and Aiyue 8, appealing to younger consumers due to their affordability and design [12].

Group 1 - The core viewpoint of the article highlights the transformation of China's car market, driven by rising disposable income among car-buying families and a shift in spending priorities from housing to child-rearing and travel [4][9][31] - In 2024, the average disposable income of car-buying families in China surpassed 200,000 yuan, reaching 204,900 yuan, while their spending slightly decreased to 140,900 yuan, resulting in a savings increase to 64,000 yuan [4][21] - The reduction in housing loan burdens has allowed families to redirect their spending towards cars, travel, and entertainment, positioning the car market as a potential driver for domestic demand [6][7][31] Group 2 - The proportion of housing loan repayments in family expenditures has significantly decreased from over 70% in 2019 to 56.46% in 2024, allowing for increased discretionary spending [6][31] - The average age of car-buying families has risen to over 40, with a growing proportion of middle-class families, indicating a shift in the demographic profile of car buyers [4][10][31] - The trend of child-rearing expenses is expected to surpass housing costs as the primary expenditure for families by 2025-2030, leading to a more personalized and quality-driven car market [9][10][31] Group 3 - Post-pandemic, travel spending among car-buying families has surged, with over 35% of families spending more than 15% of their income on travel in 2024, indicating a strong correlation between travel and car purchases [12][13] - The rise of self-driving tours is reshaping the high-end car market, with local brands benefiting from this trend as they cater to family-oriented travel needs [13][31] - The shift in family spending from housing to financial assets is expected to enhance the quality of car purchases, with financial assets projected to exceed 50% of total assets by 2030 [23][24][31] Group 4 - The article emphasizes the need for car manufacturers to adapt their strategies to meet the evolving demands of families, particularly in smaller cities where the market is expected to grow significantly [26][27][31] - The focus on high-end products must also consider the price sensitivity of consumers in smaller cities, as they seek value-driven options [27][31] - The potential for a new era of car consumption characterized by quality and personalization is anticipated as families increasingly prioritize child-rearing and travel in their spending [10][31]