新质品牌力

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圣吗哪乳业入选“2025新质品牌力创建”优秀案例
Sou Hu Wang· 2025-05-14 09:16
Group 1 - The "2025 World Brand Moganshan Conference" was held in Deqing, Zhejiang, featuring the "Quality • World Reputation" Global Brand Innovation Development Think Tank Forum, where Saint Manna Dairy was recognized as an excellent case for creating new quality brand power [1] Group 2 - The new trend in the tea beverage industry is the health-oriented development, with companies like Ice Bolang innovating to redefine the health standards of milk tea through non-hydrogenated base milk technology [3] - Ice Bolang's non-hydrogenated base milk is a pioneering product that utilizes a unique extraction process to eliminate trans fats while maintaining a smooth texture and milky flavor [3][5] Group 3 - Saint Manna Dairy's success in the base milk sector is attributed to its non-hydrogenated process, which avoids the health issues associated with traditional hydrogenated oils, such as trans fats and high saturated fat content [5] - The founder of Saint Manna Dairy, Chen Zubo, recognized the potential for health upgrades in the tea beverage industry after experiencing milk tea for the first time in 2016, leading to a focus on innovation [5][6] Group 4 - The company adopts a "joint research and high-end customization" approach to attract partnerships, which has expanded its innovation capabilities and led to the development of numerous new products [6] - Saint Manna Dairy exemplifies the advancement of China's food industry, emphasizing innovation and a focus on nutrition and health, contributing to the global improvement of food quality [6]
中华酒载誉2025世界品牌莫干山大会 战略签约新华社瞭望智库
Sou Hu Wang· 2025-05-14 07:15
5月9日至11日, 2025世界品牌莫干山大会在浙江德清召开,倾力谱写"品牌,让世界更美好"的新图景。作为 大会重要活动之一,由瞭望周刊社主办、瞭望智库承办的"品质•世誉"环球品牌创新发展智库论坛10日成 功举办。 论坛上,中华酒与新华社瞭望智库签署战略合作,联合启动《品味中华·对话新时代企业家》大型企业家高 端访谈节目与"新时代企业营商环境与新质品牌力创建"大型调研项目,彰显民族品牌的使命担当。凭借 卓越的品牌力与创新力,中华酒与中国农业银行、中国建筑国际、蒙牛集团、华润集团、格力电器等知 名品牌一起入选"2025新质品牌力创建"优秀案例。 关于如何拓展品牌建设新思路,更好发挥品牌作用,中国企业联合会党委书记、常务副会长兼秘书长朱宏 任表示,聚焦扩内需促消费,企业需用新视角思考和实践。并进一步用"向新而行""向新聚力""向新起 舞"详细阐述了如何通过品牌建设为扩内需促消费注入新动力。 品质是根基 世誉是方向 中国品牌有望引领全球消费市场 本届论坛邀请到政府部门、高校、智库、国际组织,以及不同行业企业家代表200余位嘉宾汇聚一堂,围绕 培育发展新质品牌力,分享中国市场企业品牌创新的实践经验,研讨新形势下品牌创 ...